Instagram Achieves 150 Million Users, Ads Coming in 2014
September 9, 2013 11:00 AM
comment(s) - last by
Facebook wants its new photo-sharing app to make some money
When Instagram was
purchased by Facebook
last year, many wondered how the photo-based social network would change. Today, we see some good and bad news on that front.
The good news is that Instagram recently ballooned to over 150 million users. According to Instagram's blog, 50 million of those users joined in the last six months alone.
The Wall Street Journal
revealed that Facebook wants to throw advertisements on the photo-sharing app to make some money. We can expect to see them within the next year.
According to the article, Emily White -- Facebook's senior director of mobile partnerships who is now director of business operations at Instagram -- has been put in charge of making sure the revenue-free Instagram starts raking in the cash soon.
White plans to do so by putting ads on the social photo app, but she understands that just slapping some annoying banners and images right on the feed would likely spook users away.
, which launched in 2010, was certainly not the first photo-sharing app -- but it was the cleanest and easiest to use. It allowed users to take their photos and add filters for that artistic touch, and share them in a straight-to-the-point type of feed. Sort of like a slideshow of photos with their comments and likes.
Throwing ads into that winning combination wouldn't be easy, and that's why White is considering putting the ads in the Explore tab of the app, which is now reserved for discovering new content.
Aside from user backlash, putting ads on Instagram will also be tricky because large brands like Nike already have their own accounts for free with many followers. Why would they need to pay for advertising on top of that? Especially when anyone hardly ever visits the Explore tab. Many brands even launch campaigns to keep users engaged, like RedBull, which would send users cans of their special edition beverages if they submitted creative photos with the right hashtag. The photos were then made into a collage and used as ads around the UK.
Speaking of which, remember when Instagram changed its terms of service last year saying that user photos could be used in advertisements? That didn't go over too well. Many people complained and even said they'd stop using the app.
So clearly, Instagram should tread carefully with this ad business.
This article is over a month old, voting and posting comments is disabled
Instagram = OVER rated!
9/12/2013 1:18:56 AM
All these microblog and mini websites are over-rated crap. People are revealing their personal lives like the sheeple they are; careers are being ruined by internet fools putting their selfies and sex tapes online.
*smack my head
Fools, enjoy your Instagram.
"Let's face it, we're not changing the world. We're building a product that helps people buy more crap - and watch porn." -- Seagate CEO Bill Watkins
FTC Launches Probe Into Facebook's $1 Billion Instagram Acquisition
May 11, 2012, 10:37 AM
Russian Hackers Compile List of 10+ Million Stolen Gmail, Yandex, Mailru
September 11, 2014, 11:41 AM
House Minority Leader Pelosi Criticizes FCC's "Fast-Lane" Net Neutrality Plan
September 9, 2014, 4:15 PM
Smarter Than Siri? Cortana Adds Game NFL Game Winner Prediction
September 3, 2014, 4:12 PM
Apple Says Nude Celebrity Photo Dump Wasn’t Result of iCloud, Find My iPhone Breach
September 2, 2014, 3:26 PM
FCC Orders Advertisers to Cut Out That Racket, Turn Down Commercials
August 29, 2014, 12:49 PM
Dropbox Bows to Competitive Pressure, Provides 1TB of Storage for $10/Month
August 27, 2014, 11:17 AM
Most Popular Articles
Apple Announces 4.7" iPhone 6, 5.5" iPhone 6 Plus
September 9, 2014, 1:45 PM
Appalling Negligence: Decade-Old Windows XPe Holes Led to Home Depot Hack
September 8, 2014, 8:58 PM
Apple Announces Its Smartwatch: The $349 Apple Watch
September 9, 2014, 2:09 PM
T-Mobile Launches Un-carrier 7.0, Beefs Up Wi-Fi Calling
September 11, 2014, 2:56 PM
HTC Preps Nexus 9 With Nvidia K1 64-Bit "Denver" SoC, Android L Onboard
September 10, 2014, 10:21 PM
Latest Blog Posts
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information