Instagram Achieves 150 Million Users, Ads Coming in 2014
September 9, 2013 11:00 AM
comment(s) - last by
Facebook wants its new photo-sharing app to make some money
When Instagram was
purchased by Facebook
last year, many wondered how the photo-based social network would change. Today, we see some good and bad news on that front.
The good news is that Instagram recently ballooned to over 150 million users. According to Instagram's blog, 50 million of those users joined in the last six months alone.
The Wall Street Journal
revealed that Facebook wants to throw advertisements on the photo-sharing app to make some money. We can expect to see them within the next year.
According to the article, Emily White -- Facebook's senior director of mobile partnerships who is now director of business operations at Instagram -- has been put in charge of making sure the revenue-free Instagram starts raking in the cash soon.
White plans to do so by putting ads on the social photo app, but she understands that just slapping some annoying banners and images right on the feed would likely spook users away.
, which launched in 2010, was certainly not the first photo-sharing app -- but it was the cleanest and easiest to use. It allowed users to take their photos and add filters for that artistic touch, and share them in a straight-to-the-point type of feed. Sort of like a slideshow of photos with their comments and likes.
Throwing ads into that winning combination wouldn't be easy, and that's why White is considering putting the ads in the Explore tab of the app, which is now reserved for discovering new content.
Aside from user backlash, putting ads on Instagram will also be tricky because large brands like Nike already have their own accounts for free with many followers. Why would they need to pay for advertising on top of that? Especially when anyone hardly ever visits the Explore tab. Many brands even launch campaigns to keep users engaged, like RedBull, which would send users cans of their special edition beverages if they submitted creative photos with the right hashtag. The photos were then made into a collage and used as ads around the UK.
Speaking of which, remember when Instagram changed its terms of service last year saying that user photos could be used in advertisements? That didn't go over too well. Many people complained and even said they'd stop using the app.
So clearly, Instagram should tread carefully with this ad business.
This article is over a month old, voting and posting comments is disabled
9/9/2013 12:53:09 PM
I don't know, I found flickr.com to be pretty damned clean and easy to use, and it's established, unlike the johnny-come-lately and facebook-tainted tumblr. What's the value-add of Tumblr, again?
9/9/2013 12:53:48 PM
I meant 'instagram' where I said tumblr, fwiw
9/9/2013 5:32:28 PM
Yahoo has pretty much alienated Flickr's userbase with the changes they've made to it, and delivered a steaming pile of dung as the Flickr mobile app.
Flickr's core users are hardcore photographers who probably wouldn't really be interested in a "consumer" service like Instagram anyway. But they do wield influence over friends and relatives who ask for a casual photo sharing service. "Don't use Flickr" probably helped drive a lot of mouse clicks and finger taps to Instagram.
"We basically took a look at this situation and said, this is bullshit." -- Newegg Chief Legal Officer Lee Cheng's take on patent troll Soverain
FTC Launches Probe Into Facebook's $1 Billion Instagram Acquisition
May 11, 2012, 10:37 AM
FCC Orders Advertisers to Cut Out That Racket, Turn Down Commercials
August 29, 2014, 12:49 PM
Dropbox Bows to Competitive Pressure, Provides 1TB of Storage for $10/Month
August 27, 2014, 11:17 AM
Amazon Acquires Twitch for $970 Million
August 25, 2014, 4:37 PM
Facebook Adds Satire Tags to Its Auto-Generated "Related News" Posts
August 18, 2014, 10:43 AM
Comcast, TWC Pull Dinner Gift for FCC Commissioner... Sort Of
August 15, 2014, 1:10 PM
Comcast Accused of Wooing FCC Commissioner w/ $110K Dinner
August 13, 2014, 8:20 PM
Most Popular Articles
Numerous Leaks Detail 4.7" iPhone 6 Processor, RAM, Cellular and NFC Capabilities
August 29, 2014, 10:37 PM
Windows 9: "Upgrade Now" Button Coming for Enterprise Updates, ARM Preview in H1 2015
August 26, 2014, 8:00 PM
L.A. Unified School District’s Apple iPad Contract Canceled Following Heavy Criticism
August 26, 2014, 12:37 PM
Apple Builds Not-So-Secret Secret 3-Story Tower for iPhone 6/iWatch Unveil
August 28, 2014, 3:41 PM
Netflix Accuses Comcast of Ripping Off Customers, Files to Block Merger
August 26, 2014, 5:49 PM
Latest Blog Posts
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information