Instagram Achieves 150 Million Users, Ads Coming in 2014
September 9, 2013 11:00 AM
comment(s) - last by
Facebook wants its new photo-sharing app to make some money
When Instagram was
purchased by Facebook
last year, many wondered how the photo-based social network would change. Today, we see some good and bad news on that front.
The good news is that Instagram recently ballooned to over 150 million users. According to Instagram's blog, 50 million of those users joined in the last six months alone.
The Wall Street Journal
revealed that Facebook wants to throw advertisements on the photo-sharing app to make some money. We can expect to see them within the next year.
According to the article, Emily White -- Facebook's senior director of mobile partnerships who is now director of business operations at Instagram -- has been put in charge of making sure the revenue-free Instagram starts raking in the cash soon.
White plans to do so by putting ads on the social photo app, but she understands that just slapping some annoying banners and images right on the feed would likely spook users away.
, which launched in 2010, was certainly not the first photo-sharing app -- but it was the cleanest and easiest to use. It allowed users to take their photos and add filters for that artistic touch, and share them in a straight-to-the-point type of feed. Sort of like a slideshow of photos with their comments and likes.
Throwing ads into that winning combination wouldn't be easy, and that's why White is considering putting the ads in the Explore tab of the app, which is now reserved for discovering new content.
Aside from user backlash, putting ads on Instagram will also be tricky because large brands like Nike already have their own accounts for free with many followers. Why would they need to pay for advertising on top of that? Especially when anyone hardly ever visits the Explore tab. Many brands even launch campaigns to keep users engaged, like RedBull, which would send users cans of their special edition beverages if they submitted creative photos with the right hashtag. The photos were then made into a collage and used as ads around the UK.
Speaking of which, remember when Instagram changed its terms of service last year saying that user photos could be used in advertisements? That didn't go over too well. Many people complained and even said they'd stop using the app.
So clearly, Instagram should tread carefully with this ad business.
This article is over a month old, voting and posting comments is disabled
9/9/2013 12:53:09 PM
I don't know, I found flickr.com to be pretty damned clean and easy to use, and it's established, unlike the johnny-come-lately and facebook-tainted tumblr. What's the value-add of Tumblr, again?
9/9/2013 12:53:48 PM
I meant 'instagram' where I said tumblr, fwiw
9/9/2013 5:32:28 PM
Yahoo has pretty much alienated Flickr's userbase with the changes they've made to it, and delivered a steaming pile of dung as the Flickr mobile app.
Flickr's core users are hardcore photographers who probably wouldn't really be interested in a "consumer" service like Instagram anyway. But they do wield influence over friends and relatives who ask for a casual photo sharing service. "Don't use Flickr" probably helped drive a lot of mouse clicks and finger taps to Instagram.
"We don't know how to make a $500 computer that's not a piece of junk." -- Apple CEO Steve Jobs
FTC Launches Probe Into Facebook's $1 Billion Instagram Acquisition
May 11, 2012, 10:37 AM
Amazon's New "Pantry" Service to Compete with Costco, Sam's Club
December 13, 2013, 11:26 AM
Quick Note: Former Googler Becomes Director of U.S. Patent and Trademark Office
December 12, 2013, 10:42 AM
AT&T Launches U-verse with GigaPower Network in Austin, Texas
December 11, 2013, 5:14 PM
Harlem to Receive U.S.' Largest Free Wi-Fi Network
December 11, 2013, 11:48 AM
Google's First Asian Data Centers Now Operational
December 11, 2013, 8:50 AM
Seattle's High-Speed Internet Rollout Delayed Due to Financial Issues
December 10, 2013, 12:14 PM
Most Popular Articles
Experts: Masturbation Prevents Cancer, Diabetes, Insomnia, and Depression
December 6, 2013, 2:01 PM
Report: Windows 8.2 Revives Start Menu, Runs Metro Apps in Desktop Mode
December 10, 2013, 2:56 PM
Hackers Nab 2 Million Login Credentials from Facebook, Gmail, Twitter
December 5, 2013, 1:00 PM
Houses Passes "Anti-Troll" Innovation Act With Pro-Apple, Microsoft Edits
December 9, 2013, 8:55 PM
Thieves Steal Truck with Cobalt-60 Onboard in Mexico, Will Die "Without a Doubt" from Exposure
December 5, 2013, 12:04 PM
Latest Blog Posts
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
Global Cyber Espionage Concerns Reveal Growing Cyber Armies
Nov 29, 2013, 11:04 AM
Is The Period Becoming an Expression of Anger?
Nov 26, 2013, 2:02 PM
NSA and Congress -- You Will Never Kill the Constitution, It's an Idea
Nov 10, 2013, 2:00 PM
AT&T Explores $100B+ USD Deal to Acquire Vodafone's European Operations
Nov 4, 2013, 7:34 AM
More Blog Posts
Copyright 2013 DailyTech LLC. -
Terms, Conditions & Privacy Information