Instagram Achieves 150 Million Users, Ads Coming in 2014
September 9, 2013 11:00 AM
comment(s) - last by
Facebook wants its new photo-sharing app to make some money
When Instagram was
purchased by Facebook
last year, many wondered how the photo-based social network would change. Today, we see some good and bad news on that front.
The good news is that Instagram recently ballooned to over 150 million users. According to Instagram's blog, 50 million of those users joined in the last six months alone.
The Wall Street Journal
revealed that Facebook wants to throw advertisements on the photo-sharing app to make some money. We can expect to see them within the next year.
According to the article, Emily White -- Facebook's senior director of mobile partnerships who is now director of business operations at Instagram -- has been put in charge of making sure the revenue-free Instagram starts raking in the cash soon.
White plans to do so by putting ads on the social photo app, but she understands that just slapping some annoying banners and images right on the feed would likely spook users away.
, which launched in 2010, was certainly not the first photo-sharing app -- but it was the cleanest and easiest to use. It allowed users to take their photos and add filters for that artistic touch, and share them in a straight-to-the-point type of feed. Sort of like a slideshow of photos with their comments and likes.
Throwing ads into that winning combination wouldn't be easy, and that's why White is considering putting the ads in the Explore tab of the app, which is now reserved for discovering new content.
Aside from user backlash, putting ads on Instagram will also be tricky because large brands like Nike already have their own accounts for free with many followers. Why would they need to pay for advertising on top of that? Especially when anyone hardly ever visits the Explore tab. Many brands even launch campaigns to keep users engaged, like RedBull, which would send users cans of their special edition beverages if they submitted creative photos with the right hashtag. The photos were then made into a collage and used as ads around the UK.
Speaking of which, remember when Instagram changed its terms of service last year saying that user photos could be used in advertisements? That didn't go over too well. Many people complained and even said they'd stop using the app.
So clearly, Instagram should tread carefully with this ad business.
This article is over a month old, voting and posting comments is disabled
9/9/2013 12:53:09 PM
I don't know, I found flickr.com to be pretty damned clean and easy to use, and it's established, unlike the johnny-come-lately and facebook-tainted tumblr. What's the value-add of Tumblr, again?
9/9/2013 12:53:48 PM
I meant 'instagram' where I said tumblr, fwiw
9/9/2013 5:32:28 PM
Yahoo has pretty much alienated Flickr's userbase with the changes they've made to it, and delivered a steaming pile of dung as the Flickr mobile app.
Flickr's core users are hardcore photographers who probably wouldn't really be interested in a "consumer" service like Instagram anyway. But they do wield influence over friends and relatives who ask for a casual photo sharing service. "Don't use Flickr" probably helped drive a lot of mouse clicks and finger taps to Instagram.
"Intel is investing heavily (think gazillions of dollars and bazillions of engineering man hours) in resources to create an Intel host controllers spec in order to speed time to market of the USB 3.0 technology." -- Intel blogger Nick Knupffer
FTC Launches Probe Into Facebook's $1 Billion Instagram Acquisition
May 11, 2012, 10:37 AM
Quick Note: Amazon UK Offers £10 Back on Any Order £50 or Over
August 3, 2015, 12:05 PM
Editorial: Reddit Allows Itself to be Hijacked as a Hate Platform For Racist Bigots
July 21, 2015, 6:32 PM
Mozilla and Facebook to Adobe: It's Time to Kill Flash
July 20, 2015, 6:30 PM
Instagram Bans "Curvy" From Hashtag Searches, Provokes "Plus Sized" Outrage
July 16, 2015, 1:20 PM
Mozilla Promise Punctual Windows 10 Firefox Release, Teases at iOS Arrival
July 7, 2015, 3:08 PM
Netflix Announces 7-to-1 Stock Split, Eyes Explosive Overseas Growth
June 23, 2015, 8:18 PM
Most Popular Articles
Windows 10 Hits 75 Million Users; Grows Nearly 4x as Fast as Windows 7
August 28, 2015, 10:22 PM
Kentucky Man Faces up to 10 Years in Prison for Shooting Drone Trespasser
August 13, 2015, 2:58 PM
Microsoft's Flagship Windows10 Lumias Rumored to Pack 25 Minute Charge Times
August 31, 2015, 8:13 PM
"KeyRaider" Hits 225,000+ iPhones, Mobile Malware no Longer Just a Droid Thing
September 1, 2015, 11:50 PM
Microsoft Announces $499 Xbox One "ELITE", w/ High-End Controller, Hybrid HDD
August 31, 2015, 3:29 PM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2015 DailyTech LLC. -
Terms, Conditions & Privacy Information