Microsoft's Restructuring Plan to Unify Device Units, Shake Up Executives
September 9, 2013 12:27 PM
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However, hardware and software units will be kept separate
Microsoft announced a restructuring plan back in July that would shift the inner workings of the tech company, and now, we're getting a glimpse of the changes that will take place as this plan is carried out thanks to
The new restructuring plan is called "One Microsoft," and the main idea is to bring the Windows Phone, PC and Xbox units closer together for a more seamless experience across multiple devices. This unified approach would make using multiple Microsoft devices easier for users who want a similar experience with details unique to each machine.
To execute this sort of unification, Microsoft is adjusting executive roles. For starters, Windows and Windows Phone head Terry Myerson will have at least seven direct reports under the new plan. They include leaders for development, test and program-management positions; those heading Microsoft's phone, tablet, PC, Xbox and service departments, and a person in charge of future special projects (such as smart watches).
Other leadership changes include putting Henry Sanders (who had worked with Myerson on Windows Phone) in head of development; having Joe Belfiore (also from the Windows Phone team) lead a group focused on phones, tablets and PCs; putting Marc Whitten in charge of the Xbox team, and allowing Chris Jones to continue heading services.
Some big executives were left out of the list, such as Windows testing head Grant George, Jon DeVaan and Windows services head Antoine Leblond. It's not clear if they will move to other positions in the company or leave quite yet, but their absence from the list of those being repositioned within raises a few red flags.
While Microsoft is looking to bring device departments together, the company will keep hardware and software units separate. This is a move
contradictory to that of Apple
, which only recently started pushing software and hardware units together in the development of devices like iPhones and iPads for a more integrated experience.
Microsoft is in a serious transition period, and many believe that it's much needed. Microsoft has had a difficult time stirring up enthusiasm for Windows Phone against competitors like Apple and Samsung, and the Windows maker was late to the tablet game -- releasing its Surface tablet in October 2012 after the iPad had already been out for over two years.
To make matters worse, Microsoft's Surface was initially released with the Windows RT operating system (the full Windows 8 Pro-powered Surface wasn't released until February 2013) and it was a major flop. Many say RT isn't a full Windows 8 experience, lacking the ability to run legacy apps.
While the decision to restructure Microsoft was helped by current CEO Steve Ballmer, it was announced last month that he
would be retiring
sometime in the next year. While he has said that he planned to retire himself, he's also made other statements that show he
wasn't ready to leave so soon
-- and that Microsoft's board may be pushing him out as part of the transition period.
All Things D
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9/10/2013 8:55:18 AM
I would disagree with your statement as similar experience across devices is what made Apple the power house it is today. Microsoft would benefit greatly by having systems that can seamlessly share data and applications across devices. One of the main reason I use apple is I can run an app on my phone, open an app on my IPad and start where I left off on the IPhone, and in most cases I can open the same app on my IMac and start where I left of on my IPhone or IPad. From a gamers view if I could play my games on XBOX, transition to surface, or the windows 8 it would be awesome. The one problem that Microsoft has always had is third party support, and hardware devices for the masses. The Zune HD was on par with the IPOD and in some ways more advanced at the time of its release, but lack of third party support crushed the device in sales. The same think is happening with Windows based phones and surface as there are few third party devices that work with exclusively with these devices. It's it getting better as the third party devices being sold on the market today are being designed to use a common standard like blue tooth or Wi-Fi so they work with most phones, tablets, and computers, but Microsoft unlike Apple puts no effort or money into third party devices which has always hurt the company’s bottom line. I can’t walk into a store without tripping over a huge amount of third party devices that support Apple products.
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