Microsoft's Restructuring Plan to Unify Device Units, Shake Up Executives
September 9, 2013 12:27 PM
comment(s) - last by
However, hardware and software units will be kept separate
Microsoft announced a restructuring plan back in July that would shift the inner workings of the tech company, and now, we're getting a glimpse of the changes that will take place as this plan is carried out thanks to
The new restructuring plan is called "One Microsoft," and the main idea is to bring the Windows Phone, PC and Xbox units closer together for a more seamless experience across multiple devices. This unified approach would make using multiple Microsoft devices easier for users who want a similar experience with details unique to each machine.
To execute this sort of unification, Microsoft is adjusting executive roles. For starters, Windows and Windows Phone head Terry Myerson will have at least seven direct reports under the new plan. They include leaders for development, test and program-management positions; those heading Microsoft's phone, tablet, PC, Xbox and service departments, and a person in charge of future special projects (such as smart watches).
Other leadership changes include putting Henry Sanders (who had worked with Myerson on Windows Phone) in head of development; having Joe Belfiore (also from the Windows Phone team) lead a group focused on phones, tablets and PCs; putting Marc Whitten in charge of the Xbox team, and allowing Chris Jones to continue heading services.
Some big executives were left out of the list, such as Windows testing head Grant George, Jon DeVaan and Windows services head Antoine Leblond. It's not clear if they will move to other positions in the company or leave quite yet, but their absence from the list of those being repositioned within raises a few red flags.
While Microsoft is looking to bring device departments together, the company will keep hardware and software units separate. This is a move
contradictory to that of Apple
, which only recently started pushing software and hardware units together in the development of devices like iPhones and iPads for a more integrated experience.
Microsoft is in a serious transition period, and many believe that it's much needed. Microsoft has had a difficult time stirring up enthusiasm for Windows Phone against competitors like Apple and Samsung, and the Windows maker was late to the tablet game -- releasing its Surface tablet in October 2012 after the iPad had already been out for over two years.
To make matters worse, Microsoft's Surface was initially released with the Windows RT operating system (the full Windows 8 Pro-powered Surface wasn't released until February 2013) and it was a major flop. Many say RT isn't a full Windows 8 experience, lacking the ability to run legacy apps.
While the decision to restructure Microsoft was helped by current CEO Steve Ballmer, it was announced last month that he
would be retiring
sometime in the next year. While he has said that he planned to retire himself, he's also made other statements that show he
wasn't ready to leave so soon
-- and that Microsoft's board may be pushing him out as part of the transition period.
All Things D
This article is over a month old, voting and posting comments is disabled
9/9/2013 2:24:50 PM
"I'm very confused... Why wouldn't people want a similar UI? Have you seen kitchens with a LG, GE, Kitchen Aid, Frigidaire appliances? It's a gross mismatch of things."
That isnt the best way to describe what MS is doing... Try this.
In an effort to solidify the UI of the refrigerator and stove, MS kitches division would release an Fridge8 - it opens from the top down like an over door, smacks you in the face and reminds you that MS's descision making has gone out the "Window"
9/9/2013 2:25:52 PM
Damns I cant type today. Let me fix.
In an effort to solidify the UI of the refrigerator and stove, MS kitchen division would release a new "Fridge8" - it opens from the top down like an oven door, smacks you in the face and reminds you that MS's decision making has gone out the "Window".
"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation
Microsoft's Steve Ballmer Reportedly Didn't Plan to Retire So Soon
August 26, 2013, 9:52 AM
Microsoft CEO Steve Ballmer to Retire Within a Year
August 23, 2013, 10:00 AM
Apple's Hardware, Software Design Teams Working More Closely Together
March 21, 2013, 8:25 PM
Windows "Threshold" to Cater to Both Desktop, Mobile
June 30, 2014, 8:36 PM
Nintendo's Top Designer: We're Looking to Unify Mobile, Console Games
June 24, 2014, 11:48 AM
Microsoft Boosts Free OneDrive Storage to 15GB, Office 365 Users to Get 1TB
June 23, 2014, 12:06 PM
Google Wants Your Daughter to Grow up to be a Coder
June 20, 2014, 12:26 PM
Report: Windows Phone 8.1 Update 1, Windows 8.1 Update 2 Near Release
June 19, 2014, 8:00 PM
BlackBerry 10 Devices to Gain Access to Amazon’s Appstore This Fall
June 18, 2014, 10:11 AM
Most Popular Articles
Apple's iPhone, iPad Update iOS 7.1.2 is Badly Broken for Some
July 8, 2014, 2:00 PM
Despite Legal Threats Google Begins Posting Warnings of ISP Throttling
July 7, 2014, 5:52 PM
Google Steps up Moral Censorship, Hogties All Ads With Sexual Content
July 4, 2014, 2:00 PM
Your Uncharged Smartphone, Tablet May Prevent You from Boarding U.S.-bound Flights
July 6, 2014, 11:11 PM
Buzz Aldrin Says First Astronauts to Set Foot on Mars Should Never Return Home
July 9, 2014, 9:46 AM
Latest Blog Posts
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information