Microsoft's Restructuring Plan to Unify Device Units, Shake Up Executives
September 9, 2013 12:27 PM
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However, hardware and software units will be kept separate
Microsoft announced a restructuring plan back in July that would shift the inner workings of the tech company, and now, we're getting a glimpse of the changes that will take place as this plan is carried out thanks to
The new restructuring plan is called "One Microsoft," and the main idea is to bring the Windows Phone, PC and Xbox units closer together for a more seamless experience across multiple devices. This unified approach would make using multiple Microsoft devices easier for users who want a similar experience with details unique to each machine.
To execute this sort of unification, Microsoft is adjusting executive roles. For starters, Windows and Windows Phone head Terry Myerson will have at least seven direct reports under the new plan. They include leaders for development, test and program-management positions; those heading Microsoft's phone, tablet, PC, Xbox and service departments, and a person in charge of future special projects (such as smart watches).
Other leadership changes include putting Henry Sanders (who had worked with Myerson on Windows Phone) in head of development; having Joe Belfiore (also from the Windows Phone team) lead a group focused on phones, tablets and PCs; putting Marc Whitten in charge of the Xbox team, and allowing Chris Jones to continue heading services.
Some big executives were left out of the list, such as Windows testing head Grant George, Jon DeVaan and Windows services head Antoine Leblond. It's not clear if they will move to other positions in the company or leave quite yet, but their absence from the list of those being repositioned within raises a few red flags.
While Microsoft is looking to bring device departments together, the company will keep hardware and software units separate. This is a move
contradictory to that of Apple
, which only recently started pushing software and hardware units together in the development of devices like iPhones and iPads for a more integrated experience.
Microsoft is in a serious transition period, and many believe that it's much needed. Microsoft has had a difficult time stirring up enthusiasm for Windows Phone against competitors like Apple and Samsung, and the Windows maker was late to the tablet game -- releasing its Surface tablet in October 2012 after the iPad had already been out for over two years.
To make matters worse, Microsoft's Surface was initially released with the Windows RT operating system (the full Windows 8 Pro-powered Surface wasn't released until February 2013) and it was a major flop. Many say RT isn't a full Windows 8 experience, lacking the ability to run legacy apps.
While the decision to restructure Microsoft was helped by current CEO Steve Ballmer, it was announced last month that he
would be retiring
sometime in the next year. While he has said that he planned to retire himself, he's also made other statements that show he
wasn't ready to leave so soon
-- and that Microsoft's board may be pushing him out as part of the transition period.
All Things D
This article is over a month old, voting and posting comments is disabled
9/9/2013 1:54:31 PM
"This is kind of like Burger King deciding that they could somehow boost sales by making all their different types of food give a "similar experience" to the consumer. So all of a sudden everything is in french-fry format. Which works for french fries...and maybe chicken. But burgers? Salads? Drinks? Ice cream?"
Agreed... Also, now I am hungry.
MS desperately needs to get some outside help. The internal team has been internal too long and they seem to have completely forgotten what normal humans want and need in their tech products... Oh well, it's thier own foot they are shooting.
9/9/2013 9:46:46 PM
Outside help is not going to help if this key decision comes from the very top of the senior management, which all sorts of rumors seem to suggest that. It will need a change of heart.
"It looks like the iPhone 4 might be their Vista, and I'm okay with that." -- Microsoft COO Kevin Turner
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