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Microsoft's Yusuf Mehdi  (Source:
The Xbox 360 will also get another three years of support

A Microsoft executive said that each sale of the upcoming Xbox One console will break-even or be sold at profit from its launch date.

According to Microsoft's Yusuf Mehdi, the company plans to make money on selling games for the console and the Xbox Live subscription (which, he noted, has grown to 48 million members now). 

"The strategy will continue which is that we're looking to be break even or low margin at worst on [Xbox One]," said Mehdi. "And then make money selling additional games, the Xbox Live service and other capabilities on top. And as we can cost-reduce our box as we've done with 360, we'll do that to continue to price reduce and get even more competitive with our offering."

Mehdi, who spoke at the Citi Global Technology Conference this week, also said that Microsoft plans to support the Xbox 360 for another three years. The company plans to release over another 100 games for the console. 

"You've seen us over the years constantly be focused on profitability and improving year over year," said Mehdi. "There are different points in the cycle when you invest in new hardware. If you look at 360, that platform lasted for seven to eight years and it's going to go for another three years. It's incredibly profitable now in the tail. 

"Some of these things take some time in the launch year in which you invest, and then they they play out over time. We're going to continue to invest in Xbox 360, and the two devices can work in concert. So it's not like the day we ship Xbox One your 360 won't work. We'll continue to support it."

Microsoft recently announced that the Xbox One will officially launch November 22 in 13 markets, including Australia, Austria, Brazil, Canada, France, Germany, Ireland, Italy, Mexico, New Zealand, Spain, UK, and USA. It will make its way to other markets in 2014.

Source: Games Industry International

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By Reclaimer77 on 9/6/2013 2:30:26 PM , Rating: 1
The rootkit was a million years ago. I mean really, it's hard to say which company has done more dirty anti-consumer things over the years between these two giants. So I kinda think it's a wash in that aspect.

Not to make light of the rootkit. I know that sucked for lots of people and was a pretty shady thing to do. But we're talking game consoles here. Sony has never used the Playstation platform to bash their customers over the head the way Microsoft wanted to. The biggest grievance people can come up with was them removing Linux support from the PS3, wow, big freaking deal. I'm sure those 10 people who wanted to play with Linux were pissed, but yeah, not really an issue.

About half the people who bought an Xbox 360 had it fail. Then about half of that half had the replacement fail! Hell I've read people on Daily Tech who were on their third or fourth Xbox.

Frankly I find it refreshing that a company the size of MS has responded the way they did. Seriously name any other large corporation that made anywhere near the changes MS has this close to launch. I still don't like everything about the XONE, but at least the company behind it seems to be listening.

This is where a lot of people misunderstand Microsoft realizing they had a loser on their hands with Microsoft giving a sh&t about what they think.

Microsoft, of course, knew before they announced their plans the backlash would be huge. How could they not? BUT they were counting on Sony to follow a similar path with the Playstation 4.

Instead in a brilliant bit of strategy, Sony lets Microsoft rush to announce their plans first. Then after seeing the massive consumer backlash, moves to position the Playstation 4 as the opposite-to-the Xbox product. They even ran adds about how you could share games with the PS4 no problem, clearly meaning to expose Microsoft's greed.

Don't be the fool and think Microsoft is being some benevolent giant, bending down to lend it's ear. Sony forced their hand. Microsoft doesn't care about what you think, only their bottom line.

My problem with comments like yours is that presumably you are choosing Sony instead.

Nah, PC gamer for life here.

By inighthawki on 9/6/2013 2:38:28 PM , Rating: 1
Don't be the fool and think Microsoft is being some benevolent giant, bending down to lend it's ear. Sony forced their hand. Microsoft doesn't care about what you think, only their bottom line.

Don't also be a fool and believe that Sony didn't play that card hard. I have no doubt in my mind that Sony had similar ideas lined up and took them back due to the Xbox One reveal's feedback from customers, then used this to their advantage to do exactly what you said. Play the opposite card.

Sony is just laughing the whole way to the bank that users simply had no idea that the PS4 would've been little or no different. Their timing was simply better.

By Reclaimer77 on 9/6/2013 2:46:03 PM , Rating: 2
I have no doubt in my mind that Sony had similar ideas lined up and took them back due to the Xbox One reveal's feedback from customers

It would be impossible today to keep that a secret. We would have some leaked email, some memo, something to prove your speculation.

Do you have any? You're going on a theory as if it's already fact.

By Reclaimer77 on 9/6/2013 2:56:25 PM , Rating: 2

Okay I guess you rather just troll than make rational points.

You know how much Microsoft cared about what Internet whiners thought? I believe it was a senior director who got on Twitter and told everyone to, and I quote, "deal with it!", if they didn't like the direction the Xbox One was heading in.

Yeah that's some awesome customer relations there!

By inighthawki on 9/6/2013 3:05:15 PM , Rating: 1
If I recall the same person was fired a day or two later.

Also my point is not rational because I was trying to point out you did the very same thing. You accuse me of having no evidence to back up my claim, yet you have none yourself, yet you are somehow arguing that your point holds more water than mine.

By Reclaimer77 on 9/6/2013 3:15:02 PM , Rating: 3
If I recall the same person was fired a day or two later.

LOL gee I wonder why!?

You're applying stupid circular logic to confuse the obvious. Unless Microsoft is staffed with the dumbest people on Earth, they ALREADY KNEW the shi$storm their announcements would cause before hand. They just didn't care! Until Sony made them care.

By inighthawki on 9/6/2013 4:42:06 PM , Rating: 1
What? Every company on the planet is going to hire dumb people. You cannot possibly know what they will do. Nobody walks into an interview telling the employer they plan on doing something like this.

You are just using pure speculation to backup unfounded argument. There's no truth in what you're saying unless you have evidence. Do you have a leaked memo? Something that actually spells out their intentions every step of the way? No, you don't. One person's comments do not represent a companies beliefs.

By Reclaimer77 on 9/6/2013 4:51:49 PM , Rating: 2
Okay whatever, have it your way. I really don't care THIS much about the Xbox to put up with your childish games any longer.

You are just using pure speculation to backup unfounded argument.

I could find you about 20 professional tech writers who all know it's true too. But that would be a further waste of time.

Enjoy blissful ignorance, and your new Xbox.

By inighthawki on 9/6/2013 6:06:36 PM , Rating: 1
Wow, for the last time, I don't give a sh*t about getting an xbox one, I don't want one. I'm not some biased fanboy who thinks their console is better and trying to justify it with logicless arguments. I'm a bystander who can see it for what it is, unlike you apparently.

Make a mistake - get criticized. Fix your mistake, get criticized. You people are something else... really.

By Reclaimer77 on 9/6/2013 7:58:36 PM , Rating: 2
Yeah a bystander. Go make another 50 posts about the Xbox or how poor Microsoft is being treated unfairly.

Without Sony, Microsoft would have - intentionally - caused irreparable harm to the gaming community. And you keep trying to hand them a medal because they were forced into retreat. Spin that however you want.

By inighthawki on 9/6/2013 9:15:18 PM , Rating: 2
Lol, if you want my truly honest opinion, I'm "defending" Microsoft's decisions because they reacted accordingly to customer feedback. The reality is I think they never should have. Their original idea had far more potential, and I think people who complained were incredibly short sighted, or didn't have a stable internet connection. And yes, it sucks to not be able to use it for that reason, but there are a lot of products that can't. Nobody is forcing someone in the middle of nowhere to buy a cell phone, and nobody is forcing someone with no internet to buy an XBO. The device is a luxury, not a right.

So if you want to keep talking about how I'm defending Microsoft, then you can at least be aware that I DON'T like the decision they actually made. I'm defending them because they listened to customers and gave everyone what they wanted, and that is a +1 in my book even though it's not exactly what *I* wanted.

By Reclaimer77 on 9/7/2013 8:50:04 AM , Rating: 2
So wait a second, after all that we're just NOW getting the truth from you? That you don't feel Microsoft was trying to do anything wrong in the first place? That certainly explains a lot.

By inighthawki on 9/7/2013 3:29:38 PM , Rating: 2
This was never about whether or not I thought Microsoft made the better decision or not. As I've told you a hundred times, it's because I think Microsoft deserves credit for listening to customers, and that should be noted.

I obviously don't feel like Microsoft's original plans were 100% optimal, but they were a step in the right direction. I'm not going to have the argument about that anymore, though, as it's no longer relevant.

"There is a single light of science, and to brighten it anywhere is to brighten it everywhere." -- Isaac Asimov

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