Qualcomm One-Ups Samsung With Toq Smartwatch
September 5, 2013 3:31 PM
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Qualcomm boasts five times the battery life of Samsung's device, plus more vibrant display
Samsung Electronics Comp., Ltd.'s (
) announcement of the
$300 USD Galaxy Gear smartwatch
was met with mixed reactions yesterday. Many questioned the appeal and utility of
the form factor
in general (why carry one more device?). They backed these criticism, pointing to
a long history of poorly selling smartwatch designs
, such as the ones Seiko (Holdings Corp. (
)) sold in the 1980s.
Others still weren't entirely dismissive of the smartwatch, but took issue with Samsung's choice to use a power-hungry 800 MHz Exynos core, a decision that reduced battery life to a day at best.
For that "on the fence" segment, Qualcomm, Inc.'s (
) announcement of
(pronounced "Talk") smartwatch may interest you.
Qualcomm Toq smartwatch [Image Source: AnandTech]
Here's a quick rundown of what is known and announced with Toq:
200 MHz Cortex M3
Mirasol (E-INK like display)
In a separate band component
Max: 5 days
Typical: 3 days (moderate to heavy use)
stereo Bluetooth (serial, Alljoyn)
charging (WiPower LE case -- drop the watch on its case to charge)
Like Samsung's Galaxy Gear, Toq acts as a second screen for your smartphone, allowing you to scan texts, emails, control music, without the "herculean task" of taking your smartphone out of your pocket. But unlike Samsung, Qualcomm is looking to make the device cross platform, with iOS support coming (
Qualcomm CEO Dr. Paul Jacobs
Toq's always on, always connected, always visible wearable technology gives you a 'Digital 6th Sense,' telling you what you need to know, when you need to know it, with just a glance at your wrist or a whisper in your ear. Toq is a showcase for the benefits of the Mirasol display, WiPower LE and stereo Bluetooth technologies and highlights the experience that the wearable category can provide.
The highlight of the watch is its Mirasol display, a special reflective display technology Qualcomm has been developing. First announced in 2012 Mirasol was
inspired by the chemistry of butterfly wings and consumes significantly less power
than traditional LCD screens. Like E-INK it is sharp and crisp outdoors (like a pritned page) where even backlit LCDs can look washed out.
Don't tell PETA about how many butterflies must have died to make Qualcomm's latest display.
Combined with the low-power processor, Qualcomm is promising a much better battery life than Samsung. While not traditionally a device maker, Qualcomm says it made the device as a proof of concept for the Mirasol technology. Rob Chandhok, president of Qualcomm Internet Services and Qualcomm Innovation Center, told
, "We're not trying to be a consumer electronics company, but we do want to make a statement about what we think features and characteristics of successful wearable computing [are] going to be."
The Qualcomm smartwatch isn't shipping until Q4, and will only ship in limited quantities this year -- so Samsung (and Apple, Inc. (
)?) may have the lead in bringing product to the market. But the Qualcomm watch certainly brings some unique features to the table.
This article is over a month old, voting and posting comments is disabled
9/5/2013 5:54:33 PM
i'm an early adopter, with the sony smartwatch. although i can't justify this pair of $300 watches, i'm happy with mine. you're right, this device is redundant, but so is a second monitor, a laptop, or a 7-in companion tablet to your smartphone. but from the perspective of early adopters, it's a god-send.
there are only 3 reasons i typically reach into my pocket to check my phone; text message, check the time, or see who's calling. this $100 sony smartwatch secondary screen allows me to see the notifications without awkwardly reaching into my pocket whether in meetings, in conversation, or even in theaters.
we early adopters see the applications before-hand, and 2 years down the line, when these things are common, non-adopters will just sound like cranky old whiners. it works! and people can judge with their wallets. but $300? too much...
"Spreading the rumors, it's very easy because the people who write about Apple want that story, and you can claim its credible because you spoke to someone at Apple." -- Investment guru Jim Cramer
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