backtop


Print 37 comment(s) - last by Motoman.. on Sep 4 at 6:21 PM

Google says too few people knew how Key Lime Pie tasted to name it that

After being stuck on "Jelly Bean" (Android 4.1, 4.2, and 4.3) for over a year, people were starting to wonder when the next major name change might land for the world's most used mobile operating system.

I. Android 4.4 is Android "KitKat"

Well the wait is over, with Google Inc.'s (GOOG) Android chief Sundar Pichai posting a picture on Twitter that confirms that the next version of Android will be dubbed "KitKat" and will have the version number Android 4.4.

KitKats are popular chocolate bars with a crunchy biscuit inside stick shaped pieces.  The confection is made by Swiss candy and beverage company Nestle SA (VTX:NESN).  The announcement took many by surprise as the rumor was that Google was going to adopt the more brand agnostic dessert "Key Lime Pie".  Google was also rumored to bump the version number to 5.0.

II. No Key Lime Pie For You

John Lagerling -- Google's director of Android global partnerships -- told BBC News in an interview today that the branding was indeed a corporate tieup, but that Google was not paid to use the name.  He says that the decision was meant to be "fun and unexpected", remarking, "This is not a money-changing-hands kind of deal."

KitKat Android

He elaborates on why Key Lime Pie was not selected, stating:

We realised that very few people actually know the taste of a key lime pie.  One of the snacks that we keep in our kitchen for late-night coding are KitKats. And someone said: 'Hey, why don't we call the release KitKat?'

We didn't even know which company controlled the name, and we thought that [the choice] would be difficult. But then we thought well why not, and we decided to reach out to the Nestle folks.

Key Lime Pie
Key Lime Pie wasn't a popular enough dessert treat, Google says.

Responding to Google's "cold call", Nestle jumped at the opportunity to score free advertising.  Patrice Bula, Nestle's marketing chief, told BBC News:

Very frankly, we decided within an hour to say let's do it.  When you try to lead a new way of communicating and profiling a brand you always have a higher risk than doing something much more traditional [but] you can go round the swimming pool 10 times wondering if the water is cold or hot or you say: 'Let's jump.'

The companies met to finalize their plans at a secret meeting at February's Mobile World Congress in Barcelona.  Even after the plan was finalized, Google employed a bit of misidirection to throw the blogsophere off KitKat's scent.  Explains Mr. Lagerling, "We kept calling the name Key Lime Pie internally and even when we referred to it with partners."

III. Google, Nestle Nexus 7 Giveaway is Incoming

Google is launching a global promotion with Nestle to give away free Nexus 7 tablets or Google Play store credit for customers who find winning KitKat wrappers.  A Nestle page reveals the promotion will start on Sept. 6.


KitKat buyers will have a chance to win a Nexus 7.

While it remains unknown what improvements will be squeezed into the new OS, it's likely that KitKat will include greater support for wearable devices, including the currently buzzed-about smartwatch form factor.

Along with the name announcement Mr. Pichai also revealed that Google has logged its billionth Android activation.  Gartner Inc. (IT) had predicted in April that Android would not crack the billion mark until next year, however, it remains unclear whether there are a billion active Android devices in the wild yet.
 
Sundar Pichai
Sundar Pichai became Android's chief in May. [Image Source: Reuters]
 
While Google is outselling Microsoft Corp. (MSFT) Windows PCs today, it is probably that active Windows devices still outnumber Android devices (although the comparison is slightly silly, given the devices' different purposes).  In 2011 there were 1.25 billion PCs in the wild.  Google surely has the most cellular-capable devices of any OS platform, though.

Sources: Google, Google's Sundar Pichai on Twitter, BBC News



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

I'd like to nominate "Cheesecake"
By zero2dash on 9/3/2013 3:31:19 PM , Rating: 2
...if they're going to continue with the dessert/sweets theme.

Android 4.5 "Cheesecake" has a nice ring to it. ;)
Mmmmm cheesecake.




RE: I'd like to nominate "Cheesecake"
By SublimeSimplicity on 9/3/2013 3:35:34 PM , Rating: 3
Next one has to begin with L
Cupcake, Donut, Eclair, Froyo, Gingerbread, Honeycomb, Ice Cream sandwich, JellyBean, KitKat, L...


RE: I'd like to nominate "Cheesecake"
By Motoman on 9/3/2013 4:32:23 PM , Rating: 5
It's gonna be "Lemonade."

...then "Milkshake." Then "Newton (Fig)." Then "Old Style." Then "Peach Schnapps." Then "Q" will be skipped, because no one likes "Q." Then "Rum." Then "Spiced Rum." Then "Tanqueray." Then "Ummmm," because no one can think of anything else that starts with a "U." Then "Valerie Harper," because STFU that's why. And then "Whiskey Tango Foxtrot." Followed by "XX (Dos Equis)," "Yaegermeister" (because they already used "J" for "Jelly Bean"), and finally "Zoso."

At which point Rasputin will be reincarnated in the form of Edgar Cayce channeling Cthulu, the members of One Direction will fuse together into MechaStriesand and go on a horrifically destructive rampage, and every solid object in the world will start to vibrate in such a way as to pump out the song "Friday" until the Earth explodes into dust. Thereby making way for a new intergalactic bypass.


By Devilboy1313 on 9/3/2013 7:24:38 PM , Rating: 2
N = Nanaimo Bar

Just saying.


RE: I'd like to nominate "Cheesecake"
By Monkey's Uncle on 9/3/2013 6:20:05 PM , Rating: 2
Since Android follows the alphabet and has already done K with KitKat..

Lemon Merangue Pie (much better known than Key Lime Pie)
Licorice (though many really don't like this)
LollyPop
Lady Finger
Lifesaver (if Google really must do brand names like KitKat)


RE: I'd like to nominate "Cheesecake"
By inperfectdarkness on 9/4/2013 2:36:50 AM , Rating: 2
Doesn't have to be American. "L" could also be a "Lion Candy Bar", which are very popular in Europe.

I suspect though that "Laffy Taffy" will take the cake.


RE: I'd like to nominate "Cheesecake"
By Flunk on 9/4/2013 9:09:46 AM , Rating: 2
Both of those are not ever used in America so they'd be rejected for the same reason as "key lime pie".

I think lollypop and lemon merangue pie are good candidates. Maybe licorice.


By Motoman on 9/4/2013 11:36:52 AM , Rating: 4
Uh, Laffy Taffy is all over the US...and has been as long as I can remember.


RE: I'd like to nominate "Cheesecake"
By ipay on 9/3/2013 3:39:50 PM , Rating: 2
Should start that with a major version release, then the minor releases could be "strawberry Cheesecake", "Blueberry Cheesecake", etc.


RE: I'd like to nominate "Cheesecake"
By GulWestfale on 9/3/13, Rating: -1
By Old_Fogie_Late_Bloomer on 9/3/2013 10:06:31 PM , Rating: 5
I'm not saying that the only woman who has ever held you was your mother, but...


RE: I'd like to nominate "Cheesecake"
By retrospooty on 9/3/2013 3:58:21 PM , Rating: 2
I'd prefer Coconut, with a very hard springloaded C at the front. ... C oconut


By geekman1024 on 9/3/2013 11:03:11 PM , Rating: 2
just spell it as K o k onut, like Mortal K ombat.


"There's no chance that the iPhone is going to get any significant market share. No chance." -- Microsoft CEO Steve Ballmer














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki