Report: T-Mobile Pulling BlackBerry Smartphones from Retail Stores
September 2, 2013 1:01 PM
BlackBerry hits another bump in the road
The bad news just keeps rolling in for BlackBerry, which has
seen its smartphone business implode
rather than flourish following the release of the
BlackBerry 10 operating system
. The latest bit of bad news comes the
forums, where a poster has indicated that T-Mobile is no longer stocking BlackBerry phones in its retail stores:
My manager told me the other day that all blackberry 10 devices will now be only available via direct ship. I work at a corporate store in cleveland I have to go check the Email but I'm not sure if this has just affected NorthEast Ohio.
"Direct Ship" means that customers will only be able to order the phones from the store or order them from T-Mobile's website. The 257-post long thread contains confirmation of the news from several posters, with one member stating that Jacksonville, FL-area stores are pulling BlackBerry smartphone off the shelves (presumably to clear space for better-selling iOS and Android-based smartphones).
Although we have not received official confirmation from T-Mobile at this time, this news is not exactly surprising. The
Wall Street Journal
reported last week
that sales of BlackBerry's Q10 smartphone have been dismal since the device launched in April. Sales of the Z10 haven't been much better.
And it was
reported earlier today
that even BlackBerry’s board director Bert Nordberg is hinting at rough seas ahead for the company, stating that BlackBerry could live on as a “niche company”. Nordberg also acknowledged the stiff market competition, adding, “battling giants like Apple, Google and Samsung is tough.”
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