Report: BlackBerry Q10 Sales Looking Dismal
August 29, 2013 4:31 PM
comment(s) - last by
BlackBerry hasn't released any solid sales figures yet, but others have testified that the Q10 is a failure
doesn't seem to be selling the way the company expected, and it may be because BlackBerry dragged its feet.
According to a new report by The Wall Street Journal, carriers and smartphone resellers haven't seen a lot of demand for BlackBerry's Q10 smartphone in neither the U.S. nor Canada -- and it could be because many BlackBerry users prefer the QWERTY keyboards, and BlackBerry decided to release its full touchscreen Z10 smartphone ahead of the QWERTY keyboard-based Q10.
BlackBerry hasn't released any solid sales figures yet, but others have testified that the Q10 is a failure.
For instance, an anonymous Canadian carrier said that the Q10 was supposed to be a hit for BlackBerry, but that the phone "hit the ground and died" and failed to catch an audience.
In the U.S., Chris Jourdan -- owner of 16 Wireless Zone stores that sell Verizon Wireless products in the U.S. -- said his stores only ordered a few Q10s, and the ones that actually did sell were returned.
Furthermore, Jeff Trachsel -- chief marketing officer at used electronics buyer NextWorth -- said neither the Z10 nor Q10 launches sparked mass trade-ins. Usually when a new phone comes out, people will trade their old BlackBerrys for the upgrade, but he said the number of people running in to trade for the new BlackBerrys was low.
Verizon and AT&T declined to comment on their sales of the Q10, but Sprint did give a beacon of hope for the smartphone, saying that customers still do ask for QWERTY smartphone options.
The problem is that BlackBerry's audience primarily prefers the QWERTY keyboards they've long expected from the company's phones, and are familiar with using. But releasing the all-touch Z10 first when the BlackBerry 10 (BB10) operating system launched earlier this year was a bad move on BlackBerry's part -- especially when the phones were already delayed more than a year in the first place.
Some believe that if BlackBerry had launched its new OS with the Q10, more users would've been attracted to the offering instead of upgrading to something else. Others say it doesn't matter which phone launched first; the Z10 and the Q10 were doomed because they launched in a time when BlackBerry had lost a good chunk of market share to Apple and Android-powered smartphones.
BlackBerry has been struggling to stay relevant with both Apple and Samsung/Google taking over the mobile market. Earlier this month, the company the company's board of directors announced the formation of a Special Committee to
explore strategic alternatives
to enhance the value and accelerate the development of BB10. The announcement came only a few days after a
that BlackBerry might go private in an attempt to fix its problems away from the public.
Earlier this week, reports said that BlackBerry executives were considering
of its messaging service BlackBerry Messenger (BBM).
Despite these troubles, BlackBerry remains hopeful. It recently said that 60 percent of Fortune 500 companies are testing its new phones.
The Wall Street Journal
This article is over a month old, voting and posting comments is disabled
Back in the day...
8/30/2013 12:41:49 PM
...the company I worked for outfitted everyone with Blackberrys. And we liked them. Everybody did.
As time went on, things changed and companies changed...and phones changed.
I liked using the BB keyboard - and that is and was a big draw to the phone. But once phones started having flip or slider form factors that gave the user a much larger keyboard, and didn't waste any space for the screen (or take up half the screen with an on-screen keyboard), it was kind of the end for my enthusiasm for the BB form factor.
Having a phone like the Galaxy Relay, which is what I'm using now, that has a full-width slider keyboard that wastes no screen space, plus an on-screen keyboard if you want to use it, is truly the best of all possible worlds.
RE: Back in the day...
8/30/2013 3:34:25 PM
Well Blackberry had the torch slider. I still have one. The screen is relatively small and low resolution. The phone is horribly slow, and was so when released. The web browser is pretty miserable. The touch screen likes turn on mute when I put the phone up to my ear to answer a call.
BBM is great. The physical keyboard is done very well. I like the email app far better than what is on Android or iOS.
That was enough to make Blackberry great a decade ago but it was already in need of advancements six years ago when the iPhone came out. If the Q10 and Z10 came out three or four years ago Blackberry would still have had enough market share to demand developer support. It's too late now. Too many disappointed customers for too long. Why invest in another BB phone when it seems unlikely that Blackberry will last as long as your contract.
"Young lady, in this house we obey the laws of thermodynamics!" -- Homer Simpson
Report: BlackBerry May Jettison Successful Messaging Service
August 27, 2013, 6:33 PM
BlackBerry to Explore "Strategic Alternatives" to Complete Restructuring Efforts
August 12, 2013, 8:58 AM
Report: BlackBerry Could Go Private
August 9, 2013, 9:16 AM
BlackBerry Q10 Review Roundup; Coming to the U.S. in May for $249
April 24, 2013, 3:40 PM
Retiree Sues Apple For $7,500 for Wiping Honeymoon Photos From His iPhone
November 30, 2015, 10:23 AM
iPhone 7 May Pack 3-4 GB Memory, More Storage; 4-Inch Comeback is Rumored
November 20, 2015, 10:12 PM
OnePlus One, OnePlus 2 Will Receive Android Marshmallow in Q1 2016
November 16, 2015, 9:58 AM
Lenovo Whoa: Motorola Droid MAXX 2 and Turbo 2 Break Cover in Leaks
October 26, 2015, 3:12 PM
Leak: Apple Preps for First Real Android App Foray With New Apple Music App
October 24, 2015, 1:59 PM
Pepsi Smartphone? Empty Calories Coming Soon to the Midrange
October 12, 2015, 11:41 PM
Most Popular Articles
Creationists are Mad About Google Doodle Depicting Evolution
November 24, 2015, 8:48 PM
Jumbo Joust: iPad Pro vs. Surface Pro 3 vs. Surface Pro 4
November 11, 2015, 1:00 AM
BlackBerry Priv is an Amazing Android So Secure You May Never Hear of It
November 2, 2015, 2:46 PM
Glenn Beck's Attempt at Anti-Refugee Meme Proves He's Really, Really Dumb
November 18, 2015, 4:17 PM
"Prepare to be Punished": Microsoft is Killing OneDrive With Cuts, Blames Users
November 3, 2015, 8:23 PM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2015 DailyTech LLC. -
Terms, Conditions & Privacy Information