Hyundai, Kia Team up with the University Of Michigan to Fight "Highway Hypnosis"
August 29, 2013 10:28 AM
comment(s) - last by
Study on preventing highway hypnosis will begin in a few weeks
There's been a lot of hubbub over distracted driving in the last several years. The federal government and automotive manufacturers are all working hard to help keep drivers paying attention to the task at hand while cruising the streets and highways of our nation.
can be attributed to a number of the highway fatalities around the country each year.
typically focuses on things like smartphones while driving, those aren't the only things to be concerned about when behind the wheel. The Hyundai-Kia Technical Center and the University of Michigan have announced they have teamed up to fight another problem facing drivers that they call highway hypnosis. Highway hypnosis is when a driver begins to "zone out" and their reaction time slows.
"About one hour into a long drive, typically on a highway with a straightaway, you start zoning out and your reaction time slows down," said Joshua Maxwell, an ergonomics engineer at Hyundai-Kia Technical Center, in explaining this latest element of distracted driving to Edmundson Monday. "Your brain goes into an auto-pilot phase."
We'd wager just about every driver has experienced this phenomenon when you realize you have traveled many miles with little recollection of actually having done so.
Both Kia and Hyundai plan to work on warning systems to help prevent highway hypnosis and are planning to begin a study in the next few weeks using volunteer students on ways to prevent the phenomenon. Engineers working on the study plan to measure brainwave activity using EEG sensors to help determine the early onset of driver drowsiness.
Engineers participating in the study haven't come up with a specific warning system for vehicles yet to help reduce highway hypnosis and say that it could be visual, audio, or haptic system.
Maxwell said, "It [warning system] could be visual, audio or haptic. It might be the coffee cup icon, which is familiar to most people (as a drowsy-driving alert)."
This article is over a month old, voting and posting comments is disabled
RE: Pretty common I think.
8/30/2013 12:36:30 PM
A good show on Discovery, huh? I'll have to look for it. I used to stop on Discovery and TLC but lately they've turned from educational to non-stop "reality" programming, and they're not even family friendly anymore. Sad, really.
“And I don't know why [Apple is] acting like it’s superior. I don't even get it. What are they trying to say?” -- Bill Gates on the Mac ads
Parents of Pre-Teen Drivers Commonly Practice Distracted Driving Says Study
May 9, 2013, 7:16 AM
NHTSA Delivers Distracted Driving Guidelines
April 24, 2013, 1:54 PM
Tesla Adding More Superchargers, Stores, Service Centers Throughout Europe in 2014
March 6, 2014, 4:00 PM
EPA to Cut Two-Thirds of Sulfur in Gasoline Starting in 2017
March 4, 2014, 5:40 PM
UPDATE: Apple's iOS Comes to Your Car via CarPlay Infotainment System, iPhone 5 and up Supported
March 3, 2014, 3:28 PM
Four U.S. States Fighting Over Tesla Motors' Gigafactory Location
March 3, 2014, 12:26 PM
Ford: We're "Not Married to Microsoft" for Sync Gen. 3
February 27, 2014, 3:56 PM
Tesla Motors' Gigafactory to Help Push Out Half Million EVs/Year in 2020
February 27, 2014, 9:22 AM
Most Popular Articles
Mt. Gox Bitcoin CEO Can't Stifle Grin as he Bows in Apology for Bankruptcy
February 28, 2014, 5:00 PM
Report: Microsoft Considering Offering Free “Windows 8.1 with Bing”
February 28, 2014, 10:21 AM
Facebook Kills Popular Messenger App for PCs
March 1, 2014, 4:01 PM
Two More Microsoft Executives Leaving the Company
March 3, 2014, 4:38 PM
USAF Moves Forward With Long Range Bomber Program Despite Budget Crunch
March 4, 2014, 9:44 AM
Latest Blog Posts
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
Global Cyber Espionage Concerns Reveal Growing Cyber Armies
Nov 29, 2013, 11:04 AM
Is The Period Becoming an Expression of Anger?
Nov 26, 2013, 2:02 PM
NSA and Congress -- You Will Never Kill the Constitution, It's an Idea
Nov 10, 2013, 2:00 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information