Hyundai, Kia Team up with the University Of Michigan to Fight "Highway Hypnosis"
August 29, 2013 10:28 AM
comment(s) - last by
Study on preventing highway hypnosis will begin in a few weeks
There's been a lot of hubbub over distracted driving in the last several years. The federal government and automotive manufacturers are all working hard to help keep drivers paying attention to the task at hand while cruising the streets and highways of our nation.
can be attributed to a number of the highway fatalities around the country each year.
typically focuses on things like smartphones while driving, those aren't the only things to be concerned about when behind the wheel. The Hyundai-Kia Technical Center and the University of Michigan have announced they have teamed up to fight another problem facing drivers that they call highway hypnosis. Highway hypnosis is when a driver begins to "zone out" and their reaction time slows.
"About one hour into a long drive, typically on a highway with a straightaway, you start zoning out and your reaction time slows down," said Joshua Maxwell, an ergonomics engineer at Hyundai-Kia Technical Center, in explaining this latest element of distracted driving to Edmundson Monday. "Your brain goes into an auto-pilot phase."
We'd wager just about every driver has experienced this phenomenon when you realize you have traveled many miles with little recollection of actually having done so.
Both Kia and Hyundai plan to work on warning systems to help prevent highway hypnosis and are planning to begin a study in the next few weeks using volunteer students on ways to prevent the phenomenon. Engineers working on the study plan to measure brainwave activity using EEG sensors to help determine the early onset of driver drowsiness.
Engineers participating in the study haven't come up with a specific warning system for vehicles yet to help reduce highway hypnosis and say that it could be visual, audio, or haptic system.
Maxwell said, "It [warning system] could be visual, audio or haptic. It might be the coffee cup icon, which is familiar to most people (as a drowsy-driving alert)."
This article is over a month old, voting and posting comments is disabled
RE: Pretty common I think.
8/29/2013 6:38:39 PM
I actually don't know what you're referring to.
Just because you can't recall the last 2 miles doesn't mean you weren't completely aware during those 2 miles, it just means you can't remember. If you've driven those 2 miles literally a thousand times and it's not different this time, why should your memory store yet another identical copy?
If people really did "zone out" on their way to or from work, they'd almost never make it home without some kind of accident. It always seems scary to think that you can't remember the last few miles, and I find it especially scary when I approach a cyclist and realize that had I not "snapped out of it" I would have hit them. Doesn't it make more sense that I just wasn't storing anything to memory until I came across something that was worth noting? Otherwise, shouldn't I have run down dozens of cyclists by now? I bet most of the car/cyclist accidents can be attributed to some other distraction, such as texting, not this so-called "zoning out."
Although I think a warning to wake up sleepy drivers is a great thing, I don't know that I'd want any kind of distractions if I'm in "the zone" while I'm driving.
RE: Pretty common I think.
8/30/2013 9:43:30 AM
It's a show on Discovery, and I highly recommend it. All about how the brain works, and touches on your point exactly. Most people view themselves as multi-taskers, and completely aware of their surroundings. The truth is our brain filters and assumes a lot. We have extremely sharp, but even more extremely focused attention. Something happening outside of the Zone is a very real danger. Zoning out is just another example of that, our brain making a decision that something is less important and we lose focus.
IMO you are slightly incorrect in your conclusion that you might be just as aware. Some of your actions your brain is just doing for you and not committing to memory. However it is also making a great deal of assumptions, and a very large percentage of those are wildly incorrect. So as long as you pass the cyclist and everything goes just like it did the last 10,000 times you did it, no problem. But if the cyclist jerks to the side, in this state your reaction time may be hampered if your brain didn't make the correct assumption that he could do that.
RE: Pretty common I think.
8/30/2013 12:36:30 PM
A good show on Discovery, huh? I'll have to look for it. I used to stop on Discovery and TLC but lately they've turned from educational to non-stop "reality" programming, and they're not even family friendly anymore. Sad, really.
"This is about the Internet. Everything on the Internet is encrypted. This is not a BlackBerry-only issue. If they can't deal with the Internet, they should shut it off." -- RIM co-CEO Michael Lazaridis
Parents of Pre-Teen Drivers Commonly Practice Distracted Driving Says Study
May 9, 2013, 7:16 AM
NHTSA Delivers Distracted Driving Guidelines
April 24, 2013, 1:54 PM
Report: 2015 Ford Focus Electric MSRP Slashed by $6,000, Will Retail for $29,995
October 18, 2014, 6:23 PM
Chevrolet Sonic EV to Have 200-mile Range, Debut in 2017
October 10, 2014, 12:01 PM
Auto Start-Stop Systems Will be Installed on Nearly 60% of New Vehicles by 2020
October 8, 2014, 4:19 PM
Volvo XC90 to Receive Triple-turbocharged, 450hp 2.0-liter Four-cylinder Engine
October 7, 2014, 2:29 PM
Nissan Still Trying to Make a Profit on Leaf EV
October 6, 2014, 5:46 PM
Quick Note: Photo of Tesla’s Model S P85D Shows Up Online
October 3, 2014, 9:48 AM
Most Popular Articles
Update: Motorola Droid Turbo Coming Oct 28, 48-hour Battery Life Confirmed
October 19, 2014, 9:19 PM
Google Announces Android 5.0 “Lollipop”, Nexus 9 Tablet, and Nexus 6 “Phablet”
October 15, 2014, 12:41 PM
Cool Science Video of the Day: Carnivorous Leech Eats Giant Jungle Worm
October 16, 2014, 6:44 PM
HBO, CBS Lead Charge to Ditch Cable
October 16, 2014, 4:40 PM
PS4 "Masamune" Update 2.0 Will Bring New Music and Customization Features
October 17, 2014, 1:05 PM
Latest Blog Posts
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information