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Toyota Prius  (Source:
It will also show off its hydrogen fuel cell vehicle at the 2014 Consumer Electronics Show in Las Vegas

Toyota isn't messing around when it comes to green vehicles, and the automaker is further proving that with 15 new hybrids due by 2015, early specs for its next Prius and even a hydrogen fuel cell vehicle in the works. 

Toyota announced this week that it would unveil 15 new or redesigned hybrids globally with new powertrains that allow for lighter and more affordable vehicles. The lighter weight allows for greater fuel economy, and performance will also get a boost from enhanced electric motor, battery and gas engine technologies. 

But there's one hybrid in particular that Toyota favors: the Prius. According to the automaker, the next-generation Prius will have better batteries with higher energy density. The company said it's using nickel-metal hydride and lithium-ion where necessary and even upped its research on new battery technologies like solid state and lithium air as well as magnesium. 

The next Prius will also feature smaller electric motors; thermal efficiency of the gasoline engine will be boosted from 38.5 percent in current models to 40 percent in the next-generation; the use of Toyota New Global Architecture (TNGA) will allow for a lower center of gravity and increased structural rigidity, and better aerodynamics will offer an all-new exterior design.

Toyota will also create the next-generation Prius Plug-in (PHV) alongside the next-gen Prius. 

To top it all off, Toyota is working on its first commercially available hydrogen fuel cell vehicle It will be a mid-size four-door sedan, which will make its way to the Tokyo Motor Show in November.  That vehicle will also make an appearance in North America come January at the 2014 Consumer Electronics Show in Las Vegas.

“I would like to see us -- as an industry -- accomplish the same thing in the U.S.,” said Bob Carter, Toyota Motor Sales (TMS) Senior Vice President of Sales.  “That is…5 million hybrids, cumulatively, in the U.S. by close of business 2016.  That results in 3 billion gallons of gasoline saved, which is more than enough gas for the entire population of the United States to drive from San Francisco to Los Angeles in a Prius. It’s do-able. And I think we will do it.”

Source: Toyota

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RE: nice
By retrospooty on 8/29/2013 12:44:26 PM , Rating: 2
LOL... But hey do make some awesome cars... Just not many in the "reasonable" price range.

This one is actually almost reasonable...

RE: nice
By exeedorbit on 8/29/2013 1:25:23 PM , Rating: 2
Thing of it is, there's not as much money in catering to enthusiasts (think Supra) as there is in catering to the masses. Most families would prefer a low-cost, cheap, and efficient vehicle that -while boring to drive- will get them from A to B safely. It's a business, not an endless endeavor to passionately satisfy your every need. (Though I imagine that would be quite nice)

RE: nice
By Flunk on 8/29/2013 1:28:38 PM , Rating: 2
How about the Scion FR-S? That's a fairly reasonable replacement for the Supra. RWD, 200bhp, small and light.

RE: nice
By HeavySnarker on 8/29/2013 1:54:52 PM , Rating: 2
An amazing car, but it only sold about 20K units in the past year. The Prius sells that many EACH month.

RE: nice
By Samus on 8/29/2013 2:29:37 PM , Rating: 2
Sports cars have never been consistently profitable, mass-market vehicles. Which is why Toyota discontinued the Celica and Supra in the first place.

Don't forget, even in the late 80's the Mustang was on the chopping block, a car that used to sell 500,000 units anally in the 60's. Times change.

RE: nice
By ERROR666 on 8/29/13, Rating: 0
RE: nice
By ChronoReverse on 8/29/2013 5:05:02 PM , Rating: 2
You must have only ever known the 7th generation Celica of the 2000's.

RE: nice
By purerice on 8/29/2013 10:29:21 PM , Rating: 2
'96 to '99 models were the best. Fun cars inside and out. I knew several Celica owners and none complained except when Toyota discontinued it.

RE: nice
By ihateu3 on 9/18/2013 12:15:23 AM , Rating: 2
No no, you are very wrong... Celica turned into a girls car after it went FWD, the only redeemed ones where the alltracs... Celica use to be a good sports car, all the RWD ones you do not know about, even the TE72 from the early 70's.

Clearly the Celica went girl car with FWD, considering the Supra was a model of the celica (Celica Supra) until the Celica decided to get all girly, then the Supra split away to become its own car and retain its RWD and performance...

While we where rocking Supras (what celicas use to basically be) you where really thinking that gen Celica was the best?? SMH...

RE: nice
By Samus on 8/30/2013 2:41:42 AM , Rating: 2
ERROR666 -- apparently doesn't pay attention to the WRC, which the Celica All-trac (GT-four) completely dominated from 1990-1994.

I'd also like to point out that Subaru's success in the WRC was mostly the doing of Toyota. The Impreza GC-platform wasn't developed by Fuji Heavy Industry. In fact most Subaru's and Toyota's share platforms now. The companies are intertwined, with the exception that they don't use each others powerplants (excluding the FR-S/BRZ.)

Toyota essentially started working with Subaru in the WRC after Toyota themselves were banned for cheating in 1996.

RE: nice
By Skywalker123 on 8/30/2013 2:52:27 AM , Rating: 3
Don't forget, even in the late 80's the Mustang was on the chopping block, a car that used to sell 500,000 units anally in the 60's. Times change.

People aren't into anal like they used to be

RE: nice
By Myrandex on 8/30/2013 8:54:00 AM , Rating: 2
I dunno still seems pretty popular :)

RE: nice
By retrospooty on 8/29/2013 1:54:49 PM , Rating: 2
Yup... Toyota has become a massive powerhouse on bland. I personally prefer Hondabland over Toyotabland though.

RE: nice
By jemix on 8/29/2013 3:59:40 PM , Rating: 2
I agree - Hondabland trumps Toyotabland.

RE: nice
By ERROR666 on 8/29/2013 4:16:46 PM , Rating: 1
Agree but I personally prefer to avoid both toyotabland and hondabland. For me the only japanese manufacturer that's trying to build decent cars is Nissan.
Both honda and toyota are just like a dishwasher. They work, but they're so boring.

RE: nice
By purerice on 8/29/2013 10:31:56 PM , Rating: 2
Debbie Downers out in force today. Why not give an example of something you like better? You're complaint is that they are too boring? I hear Yugos are mighty exciting rides. They never get boring anyway.

Even if you don't like Toyota or Honda, Subaru makes some cars that should at least be somewhat fun.

RE: nice
By flyingpants1 on 8/31/2013 12:06:45 PM , Rating: 2
You didnt read the post you replied to. He said Nissan.

RE: nice
By shaidorsai on 8/31/2013 4:09:05 PM , Rating: 2
Don't believe that for a second. No one I know would willingly drive a boring car if they had a choice. I'd be willing to bet the vast majority of Toyota buyers are either one of two types - buying for perceived quality - or they lack the money for something more entertaining.

RE: nice
By Captain Awesome on 8/29/2013 1:53:48 PM , Rating: 2
Those do look awesome. But I think you're cheating when you use cars from their luxury division.

It would be like claiming there are lots of Fords with amazing interiors, and then using a couple Lincoln models as examples.

RE: nice
By retrospooty on 8/29/2013 4:48:33 PM , Rating: 2
"But I think you're cheating when you use cars from their luxury division."

I wouldn't call it cheating, it's the same company, designed and built by Toyota... The difference is purely marketing. Toyota created Lexus and Honda created Acura to be used the same way Ford uses the Lincoln brand... To make more money, but the difference is only branding. Lincoln doesnt have a separate CEO, Its Alan Mullaly of Ford. Same wth Lexus. Their CEO is Toyota's CEO.

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