Report: BlackBerry May Jettison Successful Messaging Service
August 27, 2013 6:33 PM
comment(s) - last by
Is this the beginning of the end for the smartphone marker formerly known as RIM?
The Wall Street Journal
that even as struggling Canadian phonemaker BlackBerry Ltd. (
) creeps ever closer to death, the company is reportedly looking to strengthen and spin off one of its few products that remains popular.
With BlackBerry sales
hitting fresh lows
and BlackBerry's OS overhaul experiment being
greeted by customer apathy
, BlackBerry executives are reportedly pondering spinning off
BlackBerry Messenger (BBM)
, -- the company's instant messaging service.
Eight years after the service's 2005 launch
, BBM has evolved to sport a visual appealing messaging UI and secure communication based on the service's tried-and-true PIN messaging underpinnings. BBM has around 60 million customers at last count.
In May BlackBerry CEO Thorsten Heins --
under pressure to resign
-- signaled a change announcing the coming availability of BBM for Google Inc.'s (
) Android and Apple, Inc.'s (
). The apps have been floating around both in an HTML5 based browser demo and a full-blown beta test form since the June, and rumor has it that Samsung Electronics Comp., Ltd. (
) will be the first Android phonemaker to bundle the popular messaging client into its devices.
BBM may be jumping off the BB wreck. [Image Source: Forrester.com]
In his May announcement, Mr. Heins remarked, "We will make BBM available as the premiere multi-platform IM solution all around the globe. Why are we doing this now? It’s a statement of confidence. The BlackBerry 10 platform is so strong and support has been so good that the time is right for BBM to become an independent messaging solution."
In retrospect the latter sentence and emphasis on BBM becoming "independent" may have hinted that rather than a bold -- and much needed -- survivalist transition to a service provider, BlackBerry was instead merely looking to prepare the escape pod for BBM.
report claims that BlackBerry has shuffled some executives into the BBM team to enhance its management capabilities, and is adding video chat features to BBM to further enhance its cross platform appeal.
If indeed BB jettisons the successful unit, it will mark yet another fateful loss in the company's
to continue as a smartphone operating system developer, a campaign that pits BB against deep pocket rivals like Apple, Google, and Microsoft Corp. (
Parts of BlackBerry may live on in Android and other platforms.
[Image Source: Despuesdegoogle]
The company's Board of Directors earlier this month announced
it was pursuing "strategic alternatives"
. That could involve a sale or a breakup of the company's business units. Outside of BBM, BlackBerry Enterprise Server (BES) is another part of BB that still is clinging to a strong chunk of business, even if it's less than beloved at times by enterprise clientele. Outside of that, BB's primary value appears to be confined to its intellectual property portfolio (which it's
already partially sold off
) and its manufacturing expertise surrounding its industry-leading physical smartphone keyboards.
If BB does split up its unlikely that BB10's software or devices will survive. While BB10 is in many ways an impressive mobile operating system, it fails to regain ground against Apple and Google's mature efforts. It even was recently passed by Microsoft's Windows Phone.
Customers appear to have more or less decided that BB10 is worthless amidst superior competitive offerings; likewise potential buyers will likely do the same as they look to scavenge the treasures amidst the BB scrap pile.
This article is over a month old, voting and posting comments is disabled
8/28/2013 8:22:42 PM
it offers nothing that you cant get for free elsewhere on any # of services?
Nothing is truly free.
Those "free" services you get come at the cost of those companies productizing
and everything you have done (on record) and will do in the future.
IF total loss of privacy and personal security is a price you're willing to pay in exchange for "free" services, that's your prerogative. But at least you should be aware that you are indeed
that price, starting now and in perpetuity (because whatever data you've already handed over to them "for free", you can never claw back, and they'll keep and continue to use all such data to take advantage of you and/or against you, even if you stop using their services at any point.)
"This week I got an iPhone. This weekend I got four chargers so I can keep it charged everywhere I go and a land line so I can actually make phone calls." -- Facebook CEO Mark Zuckerberg
BlackBerry to Explore "Strategic Alternatives" to Complete Restructuring Efforts
August 12, 2013, 8:58 AM
Report: BlackBerry Could Go Private
August 9, 2013, 9:16 AM
Carriers Slash Prices as Blackberry Z10 Rots on the Vine; AT&T Version Free at Best Buy
July 15, 2013, 5:02 AM
BlackBerry CEO Under Pressure to Resign or Make Big Changes Amid BB10 Flop
July 8, 2013, 2:22 PM
BlackBerry Posts Surprise Loss on BB10 Flop; Only 2.7m BB10 Devices Sold in Q2
June 28, 2013, 2:47 PM
Some High-End Luxury Watchmakers Crack Down Hard on Smartwatch Faces
November 26, 2014, 1:28 AM
Microsoft Admits Lumia 925 and 1020 Have Sleeping Sickness, Bug Fix is Planned
November 24, 2014, 1:12 PM
Report: Samsung Galaxy S5 Sales Have Come in 40% Below Projections
November 24, 2014, 6:58 AM
Quick Note: Google Chromebooks Now Coming with 1TB of Google Drive Space
November 21, 2014, 1:20 PM
Xiaomi Aims to be #1 Smartphone OEM Within 10 Years, Apple Urges Caution
November 21, 2014, 9:33 AM
Quick Note: Samsung's Request to Dismiss Microsoft Lawsuit is Rejected
November 20, 2014, 12:53 PM
Most Popular Articles
Uber Exec Threatens to "Spend Millions" to Stalk Female Reporter and Her Family
November 19, 2014, 12:31 PM
Apple Replaces “FREE” Label with “GET” on App Downloads in iTunes App Store
November 19, 2014, 5:38 PM
Rand Paul Casts Crucial "No" Vote on Obama-Backed PATRIOT Act Renewal Bill
November 19, 2014, 5:15 PM
FTC Announces Crackdown on Computer Speedup/Tech Support Scams
November 20, 2014, 1:40 PM
Wal-Mart: Miss Thanksgiving, Get Xbox One + Master Chief Collection for $299
November 17, 2014, 9:40 PM
Latest Blog Posts
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information