Report: BlackBerry May Jettison Successful Messaging Service
August 27, 2013 6:33 PM
Is this the beginning of the end for the smartphone marker formerly known as RIM?
The Wall Street Journal
that even as struggling Canadian phonemaker BlackBerry Ltd. (
) creeps ever closer to death, the company is reportedly looking to strengthen and spin off one of its few products that remains popular.
With BlackBerry sales
hitting fresh lows
and BlackBerry's OS overhaul experiment being
greeted by customer apathy
, BlackBerry executives are reportedly pondering spinning off
BlackBerry Messenger (BBM)
, -- the company's instant messaging service.
Eight years after the service's 2005 launch
, BBM has evolved to sport a visual appealing messaging UI and secure communication based on the service's tried-and-true PIN messaging underpinnings. BBM has around 60 million customers at last count.
In May BlackBerry CEO Thorsten Heins --
under pressure to resign
-- signaled a change announcing the coming availability of BBM for Google Inc.'s (
) Android and Apple, Inc.'s (
). The apps have been floating around both in an HTML5 based browser demo and a full-blown beta test form since the June, and rumor has it that Samsung Electronics Comp., Ltd. (
) will be the first Android phonemaker to bundle the popular messaging client into its devices.
BBM may be jumping off the BB wreck. [Image Source: Forrester.com]
In his May announcement, Mr. Heins remarked, "We will make BBM available as the premiere multi-platform IM solution all around the globe. Why are we doing this now? It’s a statement of confidence. The BlackBerry 10 platform is so strong and support has been so good that the time is right for BBM to become an independent messaging solution."
In retrospect the latter sentence and emphasis on BBM becoming "independent" may have hinted that rather than a bold -- and much needed -- survivalist transition to a service provider, BlackBerry was instead merely looking to prepare the escape pod for BBM.
report claims that BlackBerry has shuffled some executives into the BBM team to enhance its management capabilities, and is adding video chat features to BBM to further enhance its cross platform appeal.
If indeed BB jettisons the successful unit, it will mark yet another fateful loss in the company's
to continue as a smartphone operating system developer, a campaign that pits BB against deep pocket rivals like Apple, Google, and Microsoft Corp. (
Parts of BlackBerry may live on in Android and other platforms.
[Image Source: Despuesdegoogle]
The company's Board of Directors earlier this month announced
it was pursuing "strategic alternatives"
. That could involve a sale or a breakup of the company's business units. Outside of BBM, BlackBerry Enterprise Server (BES) is another part of BB that still is clinging to a strong chunk of business, even if it's less than beloved at times by enterprise clientele. Outside of that, BB's primary value appears to be confined to its intellectual property portfolio (which it's
already partially sold off
) and its manufacturing expertise surrounding its industry-leading physical smartphone keyboards.
If BB does split up its unlikely that BB10's software or devices will survive. While BB10 is in many ways an impressive mobile operating system, it fails to regain ground against Apple and Google's mature efforts. It even was recently passed by Microsoft's Windows Phone.
Customers appear to have more or less decided that BB10 is worthless amidst superior competitive offerings; likewise potential buyers will likely do the same as they look to scavenge the treasures amidst the BB scrap pile.
"A politician stumbles over himself... Then they pick it out. They edit it. He runs the clip, and then he makes a funny face, and the whole audience has a Pavlovian response." -- Joe Scarborough on John Stewart over Jim Cramer
BlackBerry to Explore "Strategic Alternatives" to Complete Restructuring Efforts
August 12, 2013, 8:58 AM
Report: BlackBerry Could Go Private
August 9, 2013, 9:16 AM
Carriers Slash Prices as Blackberry Z10 Rots on the Vine; AT&T Version Free at Best Buy
July 15, 2013, 5:02 AM
BlackBerry CEO Under Pressure to Resign or Make Big Changes Amid BB10 Flop
July 8, 2013, 2:22 PM
BlackBerry Posts Surprise Loss on BB10 Flop; Only 2.7m BB10 Devices Sold in Q2
June 28, 2013, 2:47 PM
3 Budget LED TVs
December 7, 2016, 5:00 AM
How is the BlackBerry DTEK50 Doing Today?
December 6, 2016, 1:00 PM
Best Secure Android Mobile Browsers:
December 5, 2016, 7:24 PM
Latest News, this is how the Moto X (2017) might look
December 3, 2016, 9:02 AM
Fake Apple Chargers Fail Safety Tests
December 2, 2016, 5:00 AM
FlowMotion veils its new smartphone stabilizer, FlowMotion One
December 1, 2016, 3:00 AM
Most Popular Articles
What Can You Do with Your New Echo Dot?
December 3, 2016, 5:00 AM
Google has developed Deep Learning Algorithm to detect Diabetic Eye Disease
December 4, 2016, 5:00 AM
Microsoft Surface – Which Surface is Right for You?
December 2, 2016, 5:00 AM
The iPlugmate is an Excellent iPhone Flash Drive at a Great Price. (Deal Expires in 3 Days)
November 23, 2016, 1:00 AM
Foscam R2 Home Security Camera System – High Quality High FHD Security Video Footage with No Monthly Fees
December 1, 2016, 2:00 AM
Latest Blog Posts
Latest Tech News
Dec 8, 2016, 5:11 AM
In The News
Dec 7, 2016, 5:00 AM
e Guide: Mobile Security for 2017
Dec 6, 2016, 5:00 AM
Apple Car is Not Dead
Dec 5, 2016, 1:00 AM
Dec 4, 2016, 5:00 AM
Dec 3, 2016, 5:00 AM
Dec 2, 2016, 5:00 AM
Surface Ergonomic Keyboard
Dec 1, 2016, 3:01 AM
Chapeconense plane crash: Football rallies around Brazilian Team
Nov 30, 2016, 1:00 AM
How to Extends Your iPhone’s Battery Life
Nov 29, 2016, 12:49 AM
Nov 28, 2016, 1:12 AM
News: Fidel Castro
Nov 27, 2016, 5:00 AM
Nov 26, 2016, 5:00 AM
Changes in Social status affect the way genes turn on and off within immune cells.
Nov 25, 2016, 5:12 AM
Austrian far–right hopeful Hofer may back EU vote.
Nov 24, 2016, 4:00 AM
Final Fantasy XV Leaked Before Nov 29 Launch Date
Nov 23, 2016, 1:00 AM
Nov 22, 2016, 2:26 AM
Nov 21, 2016, 1:00 AM
HTC Makes Big Moves in China
Nov 20, 2016, 2:00 AM
Do you know who is the number one company in the word?
Nov 19, 2016, 5:30 AM
More Blog Posts
Copyright 2016 DailyTech LLC. -
Terms, Conditions & Privacy Information