backtop


Print 14 comment(s) - last by xti.. on Aug 26 at 11:22 PM

Apple adds another map company to its portfolio

Apple this week purchased another map company called Embark. Embark builds free transit apps to help smartphone users navigate public transportation in several cities around the country. Sources claim that Apple plans to integrate Embarks technology directly into Apple Maps.
 
The electronics giant continues to build up its maps in an effort to erase memories of disastrous launch of its Maps application in 2012. In fact, Apple's original software offering was so bad that Tim Cook told people to use Bing or Google until Apple's own mapping solution improved.

 
However, it didn't take long for Apple to get curate Maps into something that was actually usable. Apple has continued to purchase other mapping companies to further flesh out its map services. Back in March, Apple purchased an indoor mapping company called WiFiSlam for $20 million to add indoor map coverage to its offerings.

An Apple spokeswoman confirmed the deal saying, "Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans."

Source: Jessicaalessin.com



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: Top Secret
By xti on 8/26/2013 11:22:23 PM , Rating: 2
stop googling panzy stuff and posting it here.


"Game reviewers fought each other to write the most glowing coverage possible for the powerhouse Sony, MS systems. Reviewers flipped coins to see who would review the Nintendo Wii. The losers got stuck with the job." -- Andy Marken














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki