Print 14 comment(s) - last by xti.. on Aug 26 at 11:22 PM

Apple adds another map company to its portfolio

Apple this week purchased another map company called Embark. Embark builds free transit apps to help smartphone users navigate public transportation in several cities around the country. Sources claim that Apple plans to integrate Embarks technology directly into Apple Maps.
The electronics giant continues to build up its maps in an effort to erase memories of disastrous launch of its Maps application in 2012. In fact, Apple's original software offering was so bad that Tim Cook told people to use Bing or Google until Apple's own mapping solution improved.

However, it didn't take long for Apple to get curate Maps into something that was actually usable. Apple has continued to purchase other mapping companies to further flesh out its map services. Back in March, Apple purchased an indoor mapping company called WiFiSlam for $20 million to add indoor map coverage to its offerings.

An Apple spokeswoman confirmed the deal saying, "Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans."


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RE: Top Secret
By Tony Swash on 8/26/2013 2:00:11 PM , Rating: 2
macs never got virus back in the days. you know why? scripters would rather target millions of users on win rather than a dozen running macOS7.5!

same shiet applies today, quantity. no one wants to hack the 99 cent app.

"The trouble about trying to make yourself stupider than you really are is that you very often succeed."

C. S. Lewis

RE: Top Secret
By xti on 8/26/2013 4:40:45 PM , Rating: 2 dont even let people talk about OS 7.5 without getting your panties in a wad?

RE: Top Secret
By Tony Swash on 8/26/2013 6:28:35 PM , Rating: 2
quote: dont even let people talk about OS 7.5 without getting your panties in a wad

Nah - it's the gormless stupidity of your utterances that offends me.

"I am patient with stupidity but not with those who are proud of it."
Edith Sitwell

RE: Top Secret
By xti on 8/26/2013 11:22:23 PM , Rating: 2
stop googling panzy stuff and posting it here.

"We basically took a look at this situation and said, this is bullshit." -- Newegg Chief Legal Officer Lee Cheng's take on patent troll Soverain

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