Apple Buys Transit App Company Embark
August 23, 2013 9:20 AM
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Apple adds another map company to its portfolio
Apple this week purchased another map company called Embark. Embark builds free transit apps to help smartphone users navigate public transportation in several cities around the country. Sources claim that Apple plans to integrate Embarks technology directly into Apple Maps.
The electronics giant continues to build up its maps in an effort to erase memories of disastrous launch of its Maps application in 2012. In fact, Apple's original software offering was so bad that Tim Cook told people to
use Bing or Google
until Apple's own mapping solution improved.
However, it didn't take long for Apple to get curate Maps into something that was actually usable. Apple has continued to purchase other mapping companies to further flesh out its map services. Back in March, Apple
an indoor mapping company called WiFiSlam for $20 million to add indoor map coverage to its offerings.
An Apple spokeswoman confirmed the deal saying, "Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans."
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Apples new montra.....
8/24/2013 5:28:15 AM
"Innovation through purchasing power"
Its great for the Embark company and its employees. They created a great application that not only users wanted...but Apple needed.
Kudos to Embark and the innovators employed by them.
Best wishes on keeping what you earned.
“Then they pop up and say ‘Hello, surprise! Give us your money or we will shut you down!' Screw them. Seriously, screw them. You can quote me on that.” -- Newegg Chief Legal Officer Lee Cheng referencing patent trolls
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