Just when you thought Intel was having sitting proud with its new Core 2 Duo/Extreme processors which are turning out to be quite the gaming chip, here comes an attack from a totally different angle. When it comes to PC gaming, Epic Games Co-Founder Mark Rein has an axe to
grind with Intel. Rein took Intel to task over heavily promoting its
integrated graphics offerings on the desktop and notebook front that are far
inferior to the latest in graphics technology used by ATI and NVIDIA.
Integrated graphics offerings from Intel litter the PC
market and are the reason why the company is still the number one provider of
graphics controllers in the industry. When DailyTech last reported on the
status of the graphics industry, Intel was leading the way with 37.5% of
the market. The next closest was ATI with 26.5% and NVIDIA followed with 18.7%.
"Integrated graphics cannot compete with the console gaming experience. If
you're going to be out there creating these great next-generation games that
kick ass and look wonderful, and help to sell these next-gen systems, you're
screwed if your customers have Intel integrated graphics," said Rein at
the at the Develop conference.
Rein feels that Intel’s large size and power in the industry
has stifled game development on the PC side and hinders developers in making PC
games comparable to their console brethren. He also states that Intel preys on
the ignorance of consumers to the importance of graphics horsepower with today’s
game titles. “For example, a game like Gears of War - there's just no way we
can make that run. We can dumb it down to run on a lower-end 7-series or
6-series NVIDIA GPU; we can dumb it down to run on an ATI X1300, something of
that nature - but it just will not scale down to Intel integrated graphics.
It's just not possible,” continued Rein.
Details are starting to unfold on Intel’s next generation
graphics architecture as
reported by DailyTech late last month.
GMA X3000 is reported to feature a 667MHz graphics core along with an
improved T&L engine. HDR will be supported as will Pixel Shader 3.0 and
Vertex Shader 3.0. Whether the improvements under the hood will be enough to
satisfy Rein remain to be seen, but chances are they won't.