Print 34 comment(s) - last by superflex.. on Aug 20 at 10:38 AM

Jimmy Iovine, Peter Chou, and Dr. Dre
HTC is sinking, and Beats wants out

As HTC continues to sink, Beats Electronics is looking to bail and possibly search for other investors. 

The Wall Street Journal reported that Beat Electronics LLC -- the audio products company founded by rapper Dr. Dre -- wants to buy out HTC in their smartphone venture.

In August 2011, HTC acquired a majority stake at 50.1 percent in Beats Electronics for $300 million USD. The venture aimed to help HTC gain market share from Samsung and Apple smartphones, and help Beats enter the smartphone market. 

However, in mid-2012, HTC was forced to sell back half of its stake in Beats due to a huge decline in revenue and profits. This resulted in a net loss of $4.8 million for HTC.

Today, things don't look much better for the Taiwanese gadget maker. According to The Wall Street Journal, HTC's sales have fallen below $4 billion since Q4 2011. The company also predicts its first operating loss this quarter. 

For Q2 2013, which was reported last month, HTC took in $70.7 billion TWD ($2.35 billion USD) for the quarter -- which fell below analyst expectations of $72.8 billion TWD ($2.42 billion USD). Profit was at $1.25 billion TWD ($41.5 million USD), which fell short of the $2.17 billion TWD ($72 million USD) analysts expected

Recognizing that HTC is a sinking ship, Beats is reportedly looking for a buyout and may look for other investors so that it can keep its foot in the smartphone market. 

There's no word on whether HTC is willing to sell the rest of its stake, but HTC may want to hold onto Beats, as this is one of its draws in smartphone sales. 

HTC has tried to turn its business around with the release of new smartphones like the HTC One, which grabbed 5 million sales in its first month of availability despite issues. It's even planning a 5.9-inch HTC One Max.

Last month, HTC went through an executive shake up in hopes of making a fix, where President of Global Sales Jason Mackenzie was chosen to lead HTC America, and President of North America Mike Woodward was chosen to lead Emerging Devices, a new business unit that will focus on innovative new HTC products and global distribution strategies.

Source: The Wall Street Journal

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

Who cares?
By quiksilvr on 8/19/2013 1:09:45 PM , Rating: 5
Altec Lansing, JBL, Klipsch, Yamaha, Panasonic and Sennheiser are all available. I'm not entirely sure if they specialize in speakers in mobile devices like tablets and phones but in the world with so many options, who cares really? Beats is essentially Bose targeted at the "urban market"; the quality isn't all that stellar in comparison but its marketing is what made it successful.

RE: Who cares?
By Motoman on 8/19/2013 1:15:10 PM , Rating: 5
Beats < Bose < 2 paper cups and some string

RE: Who cares?
By kleinma on 8/19/13, Rating: -1
RE: Who cares?
By Reclaimer77 on 8/19/2013 1:40:41 PM , Rating: 2
I owned a pair of create labs ones for like 99 bucks, and rockfish for 200 bucks, and beats for 250.

No wonder you think Bose are good if these are what you're comparing them to.

$300? You could have got some Sennheiser's :(

RE: Who cares?
By kleinma on 8/19/13, Rating: -1
RE: Who cares?
By Reclaimer77 on 8/19/2013 2:07:16 PM , Rating: 4
No, not "meh". Bose does not make the "best" of anything when it comes to audio.

That "review" is kind of a joke. There's virtually no detailed analysis of sound quality. THE most important factor in any audio purchase. And it's far too brief, one page? No way, these products deserve a 10 page Ananadtech-style breakdown before we can make an informed decision.

Look enjoy your Bose, lots of noobs do.

RE: Who cares?
By chrnochime on 8/19/2013 3:14:55 PM , Rating: 2
Now that I own Maggies and have heard electrostatic ones like ML, I will never go back to cone based enclosed speakers. The sound stage just cannot be compared.
Though less so, the same goes for headphones. I could go with stax, but since I already have a Sennheiser 285 purchased a long time ago and I don't want to blow 500+ for stax for what amounts to listening for maybe 5 hours a week max, I'm good with my old cans for now.

I'd say getting checked by audiologists might be the best thing to do first. If you can't hear as much as you think you can, most earphones south of 200 would suffice :P

RE: Who cares?
By superflex on 8/19/2013 3:43:42 PM , Rating: 2
The problem with Maggies is most people dont own an amp with enough balls to drive them.
Their $200 solid state amps rated to drive 8 or 16 ohm speakers cry when a speaker is rated at 4 ohms.
My biggest complaint against Magnepans is the lack of bass. Electrostatics cant get below 50 Hz.
Now coupled with a nice 12 or 15" sub, Maggies cant be beat.

RE: Who cares?
By spiffert on 8/20/2013 4:28:35 AM , Rating: 3
Since I am, in your opinion, a n00b liking my QC15s, I looked for a more thorough review of noise cancelling headphones and came up with this one:
In the end, you can be as scientific as you want about the fidelity, but what matters to me is my subjective opinion what suits my taste in sound, fit and style...

RE: Who cares?
By superflex on 8/19/2013 3:50:42 PM , Rating: 2
Bose is for label conscious folks.
If Bose provided cans or speakers to be analyzed in a objective analysis (frequency response, SPL, impedance), they would get smoked by the likes of B&W, Thiel, Sennhesier, AKG, etc.
There is a reason Bose wont publish their specs.
It's all smoke and mirrors for the fashionistas of the audio world.
Same applies to those horrible Beats.
Image is everything, bitches.
Moar bass.

RE: Who cares?
By Motoman on 8/19/2013 6:29:01 PM , Rating: 5
That kind of fluff piece is what you base a buying decision on?


Ask yourself a few questions about Bose:

1. Why does Bose prohibit any audiophile industry publications from reviewing their products? (Go look...see if you can find a Bose product review in *any* hifi/audiophile publication. You won't.)

2. Why does Bose require any retail displays/demo rooms for their product to be separate from any other audio products? (because if you actually compared side-by-side with anything else, you'd stand a chance of realizing what crap the Bose stuff is)

3. Why is that when someone who *is* competant takes it upon themselves to review a Bose product, the results wind up like this:

There's very good reasons why Bose only lets magazines like Better Homes & Gardens review their products...why they require standalone displays in stores...why no Bose product has ever met the requirements for THX certification...etc. etc. etc.

With any luck, buying a Bose product is the stupidest thing you'll ever do. Although they do tend to go well with Apple and Monster Cable products.

RE: Who cares?
By kleinma on 8/19/2013 6:40:04 PM , Rating: 3
When I bought them, I tried on every set they had in the store, and for sound quality and comfort, the bose were the best ones there. You can call them crap all you want, but they work really well. I fly a lot, and I can be sitting in a window seat, next to the engine, and I get silence with them, and I can wear them for a full 6 hour flight without them hurting my head. So I guess if that is crap and there is something better, I can't imagine what it could be like.

RE: Who cares?
By flyingpants1 on 8/19/2013 8:40:52 PM , Rating: 2
Ever think your little anecdotal test might be unreliable?

In other news, my Ford Focus feels faster than a Corvette.

RE: Who cares?
By Azethoth on 8/20/2013 4:20:17 AM , Rating: 2
Ok I agree that bose is crap and tend to do B&W and Velodyne myself.

Monster Cable is indeed the same marketing crap. Expensive cables that you buy if you are stupid rich and don't care. Especially solid gold digital cables with spun silver and unicorn dust, LOL.

But seriously, why the frak would you spoil your good points by lumping Apple in there? Yes you pay a premium for Apple but you get actual solid value back. Hell, iPod 1, iPhone 1 & 2 and iPad 1 had no actual competitors. You could not go out and buy a competing product at all.

I hope you can see how that is different from Bose and Monster which charge a premium for pure bullshit.

RE: Who cares?
By superflex on 8/20/2013 10:21:14 AM , Rating: 3
Probably because the majority of people who buy Apple products do it to keep up with the Kardashian's. Same applies to the tards who support Bose, Monster and Beats.
Image is everything.

RE: Who cares?
By tng on 8/19/2013 3:22:54 PM , Rating: 2
I have both. The Sennheiser set yes did cost me $300 back in the early 90's and they still sound great at home.

The Bose I got strictly for the noise reduction for travel and yes, they really are really good. As good as the Sennhieser's at home at least.

I have found that people who buy Beats are simply buying for the name, not sound quality. Most Bose equipment is the same, Bose would have you think that they invented sound and hearing.

RE: Who cares?
By Sea Shadow on 8/19/2013 1:45:29 PM , Rating: 2
Even then there are far better purchases than Bose for the money. Personally I'm a huge fan of Audio-Technica, AKG, and Ultrasone. For IEMs I swear by Shure, but even I will admit there are better bang for your buck earbuds available.

I'm not about to get into a lengthy discussion about such things, but there are enthusiast groups like Head-Fi for those who want to learn more on their own.

RE: Who cares?
By Xplorer4x4 on 8/19/2013 5:36:38 PM , Rating: 2
For IEMs I swear by Shure, but even I will admit there are better bang for your buck earbuds available.

I got a set of Shure 215 SE last year for X-Mas. They came very highly recommended by many audiophiles, and they do sound great! However, I was hopping for a little more bass. I was thinking of maybe picking up an amp for birthday or x-mas, but maybe I will go for another set of IEMs and give mine to my girlfriend as she tends to go through headphones pretty quick and I did to until I got my Shure IEMs.

RE: Who cares?
By Sazabi19 on 8/20/2013 9:39:57 AM , Rating: 2
For trips with a lot of noise I will take my Sennheiser PXC 350s (looks like 450 is the current model), the are active noise cancelling for planes and passive cancelling for less noisy environments. They sound nice and reproduce quite well but not great due to closed back, they obviously aren't nearly as good while they are actively cancelling out noise.

As for your AMP problem, I would like to personally suggest the Fiio E17 Alpen. I use it with my Sennheiser HD 650s and they do make a difference. I won't call it Earth shattering but there is a clear difference in clarity and spacial awareness, as well as deeper bass (through bass boost).

RE: Who cares?
By ritualm on 8/19/2013 4:03:25 PM , Rating: 2
If you think Bose stuff is so much better, buy yourself a Schitt, hook up those Bose speakers to them.

Then tell me if that's $300 well spent on a horribad set of crap.

Lowly AudioEngine A5's wipe the floor on Bose anything.

RE: Who cares?
By superflex on 8/19/2013 4:09:56 PM , Rating: 2
When your audio amplifier consists of a postage stamp sized set of ICs in your iPhone, Bose might not sound so bad.
Hook a pair up to a Class A amp and preamp and a master pressing of Dark Side of the Moon, and you'll wish Dr. Bose had included some anal lube.
PT Barnum was right.

RE: Who cares?
By xti on 8/19/2013 1:36:23 PM , Rating: 1
the average consumer is still in love with beats just like bose, maybe they have above average performance, but they are household names.

and...that's a pretty powerful addition to any smart phone.

RE: Who cares?
By ritualm on 8/19/2013 4:08:47 PM , Rating: 2
You can achieve the same effect on every other smartphone with cheapo earphones primed for gobs of bass, and setting the audio EQ to bass boost.

Listening to jet engine sounds without any ear protection devices is more comfortable than the craptastic "bass" coming out of Beats and Bose.

RE: Who cares?
By xti on 8/19/2013 4:45:28 PM , Rating: 1
im talking about brand recognition...

dance puppet dance

RE: Who cares?
By inperfectdarkness on 8/19/2013 1:39:19 PM , Rating: 2
Beats isn't that great of a brand to begin with; but if they really wanted to help themselves out, severing ties with Monster would be a great start. HTC is small potatoes.

Beats is brand image, nothing more. It's primarily purchased by the same people who buy into brands like FUBU, Phat Farm, Ecko. It's way overpriced & utter crap; essentially Apple for headphones. It's something someone buys to say "look at me", not because he/she has discriminating taste.

If you want high-quality headphones at a decent price, try Sennheiser HD400 series & bass-mod them. I have HD439's ($60 refurb)--and I'd recommend them to anyone.

RE: Who cares?
By xti on 8/19/2013 2:21:43 PM , Rating: 2
Beats is many moons more mainstream in the headphone market than Ecko is in the clothing side...

Super overpriced and underpeform, yes, but I think everyone saying "product x is much better/cheaper" doesn't get the big picture.

RE: Who cares?
By stm1185 on 8/19/2013 3:07:58 PM , Rating: 2
You guys are missing the point. I have an HTC phone, it came with Beats headphones. They are not the best, not worth the $100 Bestbuy would sell them for, but they are far far better then the junk you get in the box from Apple, Samsung, Nokia, Sony...

HTC in this area was ahead of the curve by providing superior out of the box audio. HTC losing that advantage, one of the very few they have had, is going to hasten their demise.

RE: Who cares?
By tng on 8/19/2013 3:28:18 PM , Rating: 2
Yeah, the little earbuds from Apple...

I remember that those things would not fit my ears and hence had horrible sound.

Then I saw the commercials for the new design that comes with the IP5 and tried those. They are right, much better design, someone actually thought about it. Unfortunately, they are that smooth white plastic and they will not stay in your ear if you are moving which makes them completely worthless.

RE: Who cares?
By seraphim1982 on 8/19/2013 4:37:18 PM , Rating: 2
How is that any different from Apple?
Marketing and Brand image does WONDERS!

RE: Who cares?
By Xplorer4x4 on 8/19/2013 5:44:35 PM , Rating: 2
Awhile back I tried 2 sets of Beats Cans in Target. They were like $200 or so I believe. Funny thing is I tried the $50 Sony cans laying next to them, and the difference was amazing. The Beats did not sound any where near as good! I got a set of IEMs from Shure. Now I get very good sound out of ear bud sized cans.

RE: Who cares?
By superflex on 8/20/2013 10:38:31 AM , Rating: 2
Still rocking my Shure E3's from 2005. Bought a box of the foam inserts and will never go back.

RE: Who cares?
By kmmatney on 8/19/2013 3:11:13 PM , Rating: 2
I have a bad habit of losing or breaking any pair of headphones that cost more than $50, so I gave up on that a while ago. I found I can't tell the difference between $300 headphones and the Sony MDR-100ZXs that I bought for $15 almost 20 years ago (which I still use regularly). This is especially true on an airplane, since you can't fully block out the noise. I recently bought another pair for the same price, as well as the noise cancelling version on sale for $29. Best money I ever spent, and I'd highly recommend the MDR-100ZX especially when travelling when you don't want to worry about losing a triple digit priced set.

"If they're going to pirate somebody, we want it to be us rather than somebody else." -- Microsoft Business Group President Jeff Raikes

Latest Headlines
Inspiron Laptops & 2-in-1 PCs
September 25, 2016, 9:00 AM
The Samsung Galaxy S7
September 14, 2016, 6:00 AM
Apple Watch 2 – Coming September 7th
September 3, 2016, 6:30 AM
Apple says “See you on the 7th.”
September 1, 2016, 6:30 AM

Most Popular Articles5 Cases for iPhone 7 and 7 iPhone Plus
September 18, 2016, 10:08 AM
Laptop or Tablet - Which Do You Prefer?
September 20, 2016, 6:32 AM
Update: Samsung Exchange Program Now in Progress
September 20, 2016, 5:30 AM
Smartphone Screen Protectors – What To Look For
September 21, 2016, 9:33 AM
Walmart may get "Robot Shopping Carts?"
September 17, 2016, 6:01 AM

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki