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Asus kills Windows RT tablets

ASUSTek Computer announced today that it would no longer produce Windows RT tablets. The reason the company points to for canceling its Windows RT tablet is pretty much a given: weak sales.

"It's not only our opinion, the industry sentiment is also that Windows RT has not been successful," ASUSTek Chief Executive Jerry Shen told The Wall Street Journal.

Shen noted that the company would continue to make Windows 8 devices using only Intel chips. Shen also notes that ASUSTek will take a write-down on its Windows RT tablets in Q2 but declined to say exactly how much it would be.

Shen said back on July 31 that Windows RT "is not very promising." Lenovo has also stepped away from Windows RT tablets and is focusing solely on tablets that run Intel chips. Many cite the lack of Windows RT applications as the main reason the operating system is unable to compete with offerings from Apple and Android-base manufacturers.

Microsoft has also struggled sell its own Surface RT tablet. Microsoft recently slashed the price of the tablet to $349 to help spur sales. 

Source: Wall Street Journal



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By w8gaming on 8/9/2013 9:00:23 PM , Rating: 2
The reason why MS come late and yet ends up dominant in Windows NT is because it was cheaper. They dominated Office because other vendors failed to create a bug free applications for Windows 3.x during the early Windows days, and the practice of bundling deal on the cheaper platform - PC. IE ends up dominate because it is free and it already come with the OS, while Netscape cannot afford to be free forever. If MS wants to dominate in mobile space, they have to seriously re-look at the prices they are selling compared to Android. Somehow Microsoft seems to have lost their way and no longer dare to consider a cutthroat price wars strategy.


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