Print 13 comment(s) - last by ZorkZork.. on Aug 12 at 4:15 PM

Asus kills Windows RT tablets

ASUSTek Computer announced today that it would no longer produce Windows RT tablets. The reason the company points to for canceling its Windows RT tablet is pretty much a given: weak sales.

"It's not only our opinion, the industry sentiment is also that Windows RT has not been successful," ASUSTek Chief Executive Jerry Shen told The Wall Street Journal.

Shen noted that the company would continue to make Windows 8 devices using only Intel chips. Shen also notes that ASUSTek will take a write-down on its Windows RT tablets in Q2 but declined to say exactly how much it would be.

Shen said back on July 31 that Windows RT "is not very promising." Lenovo has also stepped away from Windows RT tablets and is focusing solely on tablets that run Intel chips. Many cite the lack of Windows RT applications as the main reason the operating system is unable to compete with offerings from Apple and Android-base manufacturers.

Microsoft has also struggled sell its own Surface RT tablet. Microsoft recently slashed the price of the tablet to $349 to help spur sales. 

Source: Wall Street Journal

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What is the point of RT again?
By flyingpants1 on 8/9/2013 1:06:13 PM , Rating: 2
I think it's time to drop RT and focus on putting out Silvermont convertibles in the sub-$500 market.

Silvermont-based Surface for $499, Haswell i5-based Surface Pro for $699. Both with keyboard.

RE: What is the point of RT again?
By Flunk on 8/9/2013 1:37:56 PM , Rating: 2
They could probably get a Silvermont Surface down to $399 if they tried hard enough but I can't see a Haswell-based Surface Pro for less than $799.

By Solandri on 8/9/2013 1:58:07 PM , Rating: 2
The point of RT was to scare Intel into making sure Silvermont was a significant improvement over their stagnant Bonnell-era Atom line. By developing Windows RT for ARM, Microsoft told Intel "get your butt in gear or we can drop you from the x86/x64 Windows gravy train you've been feeding from."

Incidentally, rumors are the ODM that Microsoft hired to make the Surface is Pegatron, which is the old (now spun-off) manufacturing branch of Asus (who also use Pegatron almost exclusively).

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