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Nintendo looks to first-party sales to help slumping sales

To say that the Wii U has been a disappointment for Nintendo would be an understatement. The Wii U has been a sales dud for quite some time, and developers have shied away from devoting resources to produce games for the platform.
 
In May, a spokesman for EA said that the company wasn't actively developing games for the Wii U. A few days later, an EA Sports developer tweeted:
 
The Wii U is crap. Less powerful than an Xbox 360. Poor online/store. Weird tablet.  Nintendo are walking dead at this point…Instead, they make this awful console.  It is an utterly intentional decision to focus our resources on markets which actually matter.
 
And Ubisoft recently stated that there wouldn't be a sequel to ZombiU because the game hasn't come close to being profitable.
 
Well, the bad news just keeps rolling in for Nintendo. The company today announced that it only sold 160,000 Wii U consoles worldwide for the second quarter (April – June 2013). That number is far below the 390,000 units it sold during the first quarter.

 
For comparison, Microsoft sold 140,000 Xbox 360 consoles in the United States alone during the month of June.
 
“For the ‘Wii U’ system, we will attempt to concentrate on proactively releasing key first-party titles from the second half of this year through next year to regain momentum for the platform,” said Nintendo in its earnings release.
 
“Nintendo strives to improve the sales by communicating the compelling nature of our hardware and software to as many people as possible through our new network service called “Miiverse,” which offers an environment where people can empathize with others and share their gaming experiences. We also strive to improve hardware profitability by reducing its costs.”
 
If Nintendo thinks that it's having a hard time right now with Wii U sales, the impending release of Microsoft's Xbox One and Sony's PlayStation 4 isn’t going to make selling the console to gamers any easier.

Sources: Nintendo [1], [2]





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