Zynga Files Lawsuit Against Casual Sex App Company "Bang With Friends"
July 31, 2013 12:07 PM
comment(s) - last by
Zynga said that "Bang With Friends" infringes on the popular line of games offered by Zynga like "Words With Friends"
Zynga is all hot and bothered over an app maker's name choice for its
casual sex application
: "Bang With Friends."
Zynga, the social gaming company known for titles like "FarmVille," has a bone to pick with app company Bang With Friends Inc., which gave its app the same name. "Bang With Friends" aims to pair up Facebook friends for casual sex.
Zynga filed a lawsuit against Bang With Friends Inc. in a San Francisco federal court yesterday, saying that the name of its application infringes on the popular line of games offered by Zynga, including "Words With Friends" and "Chess With Friends."
Clearly, Zynga doesn't want its good name -- which makes social games for children and families -- to be associated with the casual sex app for fear that many current and potential customers will stop using its services.
Zynga wants the company to be banned from using the name "Bang With Friends" for its app as well as unspecified damages. The case is Zynga Inc. v. Bang With Friends Inc., 13-03517, U.S. District Court, Northern District of California in San Francisco.
Aside from the sex app, Zynga already has plenty of problems on its hands. For starters, the social gaming company has experienced financial trouble since its initial public offering (IPO). It filed its Form S-1 registration statement with the U.S. Securities and Exchange Commission (SEC) on July 1, 2011 and began trading December 16, 2011 at $10 per share. However, stock fell throughout 2012, hitting as low as $2.27 per share by October.
Last month, it announced plans to lay off 18 percent of its workforce (or about 520 employees) by August 2013. It had about 2,900 employees at the time of announcement. However, the layoffs are expected to save Zynga about $70 million to $80 million.
Just last week, Zynga announced that it will
no longer seek to offer real-money gaming
-- which is basically gambling -- in the United States due to the fact that gambling with real money is illegal in several U.S. states. Obtaining the correct licenses would be a struggle, and Zynga prefers to focus on the basics once again like free-to-play games on mobile devices. This news disappointed many investors, some of which cut targets for the stock to $2.75 from $3.00 while others downgraded the stock from "buy" to "hold."
The problem with Zynga is that it can't keep up in the mobile space. Its Web business has been declining faster than expected, and its mobile efforts aren't enough to fill the gap.
Another issue for Zynga is that its
casual, social games
don't seem to have long-term viability. It has had to axe 18 games in recent months -- including PetVille, FishVille, Mafia Wars 2 and Vampire Wars -- due to reduced popularity (and to make room for new games).
While Zynga still has a few successful games, like FarmVille, they haven't moved to the mobile space quickly enough, and players have increasingly lost interest over the years. It lost 40 percent of its monthly active users in Q2, and revenue dropped 20 percent.
This article is over a month old, voting and posting comments is disabled
RE: with friends
7/31/2013 4:15:52 PM
Toys R Us successfully forced Tots R Us, Lamps R Us, and Films R Us to change their names.
So Zynga may have a case.
RE: with friends
7/31/2013 6:25:25 PM
Well... "R Us" is not a proper everyday English, so they might have leverage there.
"With friends", however, is proper everyday English. And "Bang" is nowhere close to "Words". If you can't use "Bang with friends", then you cannot use, say, "Chat with friends" or "Gossip with friends" or "Coffee with friends" or anything else with friends, which would be crazy.
"It's okay. The scenarios aren't that clear. But it's good looking. [Steve Jobs] does good design, and [the iPad] is absolutely a good example of that." -- Bill Gates on the Apple iPad
Zynga Ditches Real-Money Gaming Idea in U.S.; Investors Not Happy
July 26, 2013, 3:02 PM
Google's Bid to Combat Glass Porn Proves Flaccid, Adult POV Film Airs
July 23, 2013, 4:14 PM
Games Could Make Facebook Biggest Bank by 2015
April 13, 2011, 10:03 PM
Nintendo Reports Yet Another Quarterly Loss, Sells 510,000 Wii U Consoles
July 30, 2014, 12:00 PM
Quick Note: Sony Says EA Access "Does Not Bring Value" to PS4 Gamers
July 30, 2014, 8:11 AM
EA’s New Subscription Service Gives Xbox One Users Unlimited Gaming Access for $30/Year
July 29, 2014, 1:53 PM
Windows 9 Will Merge Windows, Windows Phone, Windows RT in 2015
July 23, 2014, 3:33 PM
First Public Beta of OS X Yosemite Coming July 24
July 23, 2014, 11:08 AM
Google Promises to Fix 4-year-old Chrome Browser Battery Draining Bug
July 18, 2014, 9:16 AM
Most Popular Articles
Facebook Will Force Android, iOS Users to Use Messenger App This Week
July 29, 2014, 11:26 AM
Sony's Xperia Z3 Gets Detailed in Leaked Photos
July 25, 2014, 2:30 PM
Ford's Extensive Use of Aluminum in '15 F-150 Results in $395 Increase for Base Models
July 28, 2014, 3:02 PM
Pentagon's Priciest Project, F-35, Misses International Debut
July 25, 2014, 10:18 AM
T-Mobile CEO John Legere is on the Warpath Again; Introduces $100, 10GB Family Plan
July 28, 2014, 10:12 AM
Latest Blog Posts
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information