Google Wi-Fi to Replace AT&T-backed Service in All U.S. Starbucks Locations
July 31, 2013 1:02 PM
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It will roll out to all 7,000 locations over an 18-month period
Google has conquered search, email, maps, smartphone operating systems -- and now, it will take over your local Starbucks.
Google and Starbucks have announced a new partnership where all Starbucks coffee shops in the U.S. will feature
Google's Wi-Fi network
There are about 7,000 Starbucks establishments in the U.S., and Google will supply each one with Wi-Fi over the next 18 months (starting in August).
According to Google, this will make Starbucks' Wi-Fi about 10 times faster than before. For those with Google Fiber, it will be about 100 times faster.
“Google has always invested in projects that help the Internet grow stronger, including projects that make Internet access more affordable and more widely available. We hope that speedier Internet will make the time customers spend at Starbucks even more enjoyable and productive,” said Kevin Lo, the General Manager of Google Access.
The companies will also work with Level 3 Communications, which is an international telecommunications company that will upgrade existing Wi-Fi devices and will manage in-store connectivity.
Google has been looking to spread its Wi-Fi everywhere. Just earlier this month, it said it wanted to bring free Wi-Fi hotspots to 31 public areas
around San Francisco
. Before that, Google put money into free Wi-Fi in Mountain View, Calif.; Boston's South Station, and
New York's Chelsea neighborhood
Google Official Blog
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The Last Mile...
7/31/2013 3:30:54 PM
I'm left wondering who Google is leasing lines from since it doesn't have infrastructure to all Starbucks locations. I'm willing to bet that AT&T isn't being left out in the cold... they're just being pushed off-stage while still supplying services to Google.
RE: The Last Mile...
7/31/2013 5:40:17 PM
Level 3 is supplying all of the new connectivity. It is part of the contract. Some of the "last mile" connections will be through off-net providers but the backbone and content delivery is all Level 3.
RE: The Last Mile...
8/3/2013 6:48:53 AM
Yeah except Level 3 and everyone else in the country still rides on ATT or Verizon fiber...especially at the local level. It's called "dark fiber sales"...you can read about it in plenty of online sources. Level 3 does not own nationwide fiber back bones or switching capable of inter connecting 7000 stores either...
“And I don't know why [Apple is] acting like it’s superior. I don't even get it. What are they trying to say?” -- Bill Gates on the Mac ads
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