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Ford gathers data from the MyFord Mobile app

Ford is looking to pour ice-cold water all over Toyota’s hybrid hot streak and is making some very good progress with its current lineup. The Fusion Hybrid and C-Max are both rated at 47 mpg EPA combined (however, those numbers are highly suspect in real-world testing).  But more importantly, both vehicles look more like traditional vehicles instead of wind tunnel-sculpted tadpoles on wheels.
Ford is stepping up its efforts even with further with the “Energi” plug-in versions of those aforementioned hybrids. Both the C-Max Energi and Fusion Energi can travel 21 miles on battery power alone before falling back on the 2.0-liter Atkinson cycle four-cylinder engine. Using data gathered from its MyFord Mobile App (available for the Fusion Energi, C-Max Energi, and Focus Electric), Ford has been able to determine just how customers are using their new plug-in hybrid vehicles.

Fusion Energi
Ford was able to determine that nearly 60 percent of the trips that drivers make are gas-free (the figure stood at 41 percent earlier in the year). As drivers become more familiar with their vehicles, how far they can travel on battery-only power, and learn where charging stations are located, the "gas-free" percentages start to creep even higher.
“The daily percent driven in electric mode continues to inch upward, suggesting drivers are using the information provided by MyFord Mobile to change how they drive and really get the most out of their vehicles,” says Joe Rork, project manager for MyFord Mobile.
Other data gathered from the MyFord Mobile App shows that the average charge time for a Fusion Energi and C-Max Energi is 185 minutes, and that most drivers search for charging stations between noon and 2 p.m. Not surprisingly, the most actively searched areas for charging stations include “green hotbeds” like San Francisco, Los Angeles, Portland, Seattle, and the northeast corridor.
Ford hopes to use the wealth of data that it gathers to help improve the functionality of both the MyFord Mobile app and the next generation of plug-in hybrid vehicles.

Source: Ford

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This article is over a month old, voting and posting comments is disabled

By alpha754293 on 8/1/2013 9:17:06 AM , Rating: 2
Let's try splitting up my post and see if that'll work.

DISCLAIMER: The views and opinions expressed here are solely that of my own and are not representative of Ford Motor Company or its affiliates.

All this really shows is what we already know - if you're alreadya high mileage driver, then hybrids makes more sense for you.

There's no debating that.

And there's two ways of looking at that. Well...three.

1) If you only drive 15k miles/year, and IF the price difference between the non-hybrid version of car A and the hybrid version (hopefully of car A to make the comparison fair) is $3000, then it takes 10 years to make up the difference. Sure (and again, there's no debating that either). But, as I have also already illustrated, the difference between the Fusion Titanium non-hybrid and the Fusion Titanium Hybrid is $2000 (MSRP), so that CAN actually be accomplished.

2) If you're already going to be doing 40k miles/year, than regardless of the car, in 5 years, you're still going to be putting 200k miles on the car. The question then isn't that you're going to be putting that much (because you're going to be doing it anyways, because your needs dictate that), but how much is it going to cost you in gas to do that?

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