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Ford gathers data from the MyFord Mobile app

Ford is looking to pour ice-cold water all over Toyota’s hybrid hot streak and is making some very good progress with its current lineup. The Fusion Hybrid and C-Max are both rated at 47 mpg EPA combined (however, those numbers are highly suspect in real-world testing).  But more importantly, both vehicles look more like traditional vehicles instead of wind tunnel-sculpted tadpoles on wheels.
Ford is stepping up its efforts even with further with the “Energi” plug-in versions of those aforementioned hybrids. Both the C-Max Energi and Fusion Energi can travel 21 miles on battery power alone before falling back on the 2.0-liter Atkinson cycle four-cylinder engine. Using data gathered from its MyFord Mobile App (available for the Fusion Energi, C-Max Energi, and Focus Electric), Ford has been able to determine just how customers are using their new plug-in hybrid vehicles.

Fusion Energi
Ford was able to determine that nearly 60 percent of the trips that drivers make are gas-free (the figure stood at 41 percent earlier in the year). As drivers become more familiar with their vehicles, how far they can travel on battery-only power, and learn where charging stations are located, the "gas-free" percentages start to creep even higher.
“The daily percent driven in electric mode continues to inch upward, suggesting drivers are using the information provided by MyFord Mobile to change how they drive and really get the most out of their vehicles,” says Joe Rork, project manager for MyFord Mobile.
Other data gathered from the MyFord Mobile App shows that the average charge time for a Fusion Energi and C-Max Energi is 185 minutes, and that most drivers search for charging stations between noon and 2 p.m. Not surprisingly, the most actively searched areas for charging stations include “green hotbeds” like San Francisco, Los Angeles, Portland, Seattle, and the northeast corridor.
Ford hopes to use the wealth of data that it gathers to help improve the functionality of both the MyFord Mobile app and the next generation of plug-in hybrid vehicles.

Source: Ford

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By alpha754293 on 7/31/2013 1:16:51 PM , Rating: 2
DISCLAIMER: The views and opinions expressed here are solely that of my own and are not representative of Ford Motor Company or its affiliates.

Well...OBVIOUSLY if you're looking to get a new hybrid, there's more of a reason than "JUST BECAUSE you're looking for a hybrid".

I fully agree - if you already have a working car, then why would you buy a new hybrid? But more importantly than that, MY question to him would be "if you already have a working car, why are you looking at all?"

At that point, it doesn't matter whether what you're looking at is a hybrid or not. Your car works. Why are you looking for a new one?

OBVIOUSLY, I would suspect that if you're looking at a new car (hybrid or not) there's going to be SOME driver, SOME motivation, SOME reason behind why you're looking for a new car (including non-hybrid) in the first place.

Furthermore, no one is suggesting that you replace your working car that's paid off to then go out and spend more money just so you can save a little bit.

I bought my new car because the engine seized on my old one after trying to fix it twice (and it was going back into the shop the third time before I said this is not worth my time and effort). Plus there were questions that if I had to go back in TWICE after replacing the entire engine, how much longer is that car going to last?

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