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Ford gathers data from the MyFord Mobile app

Ford is looking to pour ice-cold water all over Toyota’s hybrid hot streak and is making some very good progress with its current lineup. The Fusion Hybrid and C-Max are both rated at 47 mpg EPA combined (however, those numbers are highly suspect in real-world testing).  But more importantly, both vehicles look more like traditional vehicles instead of wind tunnel-sculpted tadpoles on wheels.
Ford is stepping up its efforts even with further with the “Energi” plug-in versions of those aforementioned hybrids. Both the C-Max Energi and Fusion Energi can travel 21 miles on battery power alone before falling back on the 2.0-liter Atkinson cycle four-cylinder engine. Using data gathered from its MyFord Mobile App (available for the Fusion Energi, C-Max Energi, and Focus Electric), Ford has been able to determine just how customers are using their new plug-in hybrid vehicles.

Fusion Energi
Ford was able to determine that nearly 60 percent of the trips that drivers make are gas-free (the figure stood at 41 percent earlier in the year). As drivers become more familiar with their vehicles, how far they can travel on battery-only power, and learn where charging stations are located, the "gas-free" percentages start to creep even higher.
“The daily percent driven in electric mode continues to inch upward, suggesting drivers are using the information provided by MyFord Mobile to change how they drive and really get the most out of their vehicles,” says Joe Rork, project manager for MyFord Mobile.
Other data gathered from the MyFord Mobile App shows that the average charge time for a Fusion Energi and C-Max Energi is 185 minutes, and that most drivers search for charging stations between noon and 2 p.m. Not surprisingly, the most actively searched areas for charging stations include “green hotbeds” like San Francisco, Los Angeles, Portland, Seattle, and the northeast corridor.
Ford hopes to use the wealth of data that it gathers to help improve the functionality of both the MyFord Mobile app and the next generation of plug-in hybrid vehicles.

Source: Ford

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By Dr of crap on 7/31/2013 12:40:24 PM , Rating: 1
"Just ask someone who owns a pick up truck that's at least 10 years old now and someone who just bought a new one. "

That IS the point he's making.

You have to spend money by buying a new car to get the mpg savings.

NOT buying new and just driving the existing car doesn't cost any extra other than the cost of the gas used.

It's not that hard of a concept!

By alpha754293 on 7/31/2013 1:16:51 PM , Rating: 2
DISCLAIMER: The views and opinions expressed here are solely that of my own and are not representative of Ford Motor Company or its affiliates.

Well...OBVIOUSLY if you're looking to get a new hybrid, there's more of a reason than "JUST BECAUSE you're looking for a hybrid".

I fully agree - if you already have a working car, then why would you buy a new hybrid? But more importantly than that, MY question to him would be "if you already have a working car, why are you looking at all?"

At that point, it doesn't matter whether what you're looking at is a hybrid or not. Your car works. Why are you looking for a new one?

OBVIOUSLY, I would suspect that if you're looking at a new car (hybrid or not) there's going to be SOME driver, SOME motivation, SOME reason behind why you're looking for a new car (including non-hybrid) in the first place.

Furthermore, no one is suggesting that you replace your working car that's paid off to then go out and spend more money just so you can save a little bit.

I bought my new car because the engine seized on my old one after trying to fix it twice (and it was going back into the shop the third time before I said this is not worth my time and effort). Plus there were questions that if I had to go back in TWICE after replacing the entire engine, how much longer is that car going to last?

By alpha754293 on 7/31/2013 1:42:20 PM , Rating: 4
DISCLAIMER: The views and opinions expressed here are solely that of my own and are not representative of Ford Motor Company or its affiliates.

"Just ask someone who owns a pick up truck that's at least 10 years old now and someone who just bought a new one. "

That IS the point he's making.

That WASN'T the point that @mgilbert was making those. In fact, the very first sentence of his very first post tells you exactly what his point was.

"People get too caught up in MPG numbers."

And that assertion just simply isn't true.

So, couple of ways to cut/slice that (statement).

First off, I am not aware of ANY gas-only powered vehicle (non-hybrid) that gets 40 mpg average combined real world.

Second, I'm not aware of any vehicles that get 50 mpg average combined real world. (And just to be clear, just because I haven't found it doesn't mean that it doesn't exist. I just haven't seen it.)

Third, for all the people that complain about the window sticker fuel economy - lemme ask you this - if you were to devise a test or a series of tests that has to capture the ENTIRE range of operating conditions, and the ENTIRE range of ALL of the different ways how people drive their cars, AND all of the tests (themselves, exclusive of set-up time) has to finish in an hour; what would that test(s) look like? I've read a lot of people complaining about how the test suck for measuring real-world fuel economy (especially for hybrids and EVs because the cycles weren't originally developed in 1975 with hybrids/EVs in mind) but it seems like no one is able to tell me how to make the test more fair, more real, and something that you can use to make apples-to-apples comparisons between two vehicles - ANY two vehicles, whether it's a 1-ton pickup truck, a Bugatti Veyron, all the way to the Scion iQ EV and make it so that the way that you're testing one is EXACTLY the same as testing another car. It has to represent driving in Colorado as much as it represents driving in Louisana. AND you have to make sure that the results have meaning outside the laboratory environment where the testing is conducted. So, if you can think of a better way that will accomplish and meet ALL of those requirements, tell it to the EPA.

Fourth: for people do a lot of city driving or for people that just drive a lot-period, as gas prices go up - fuel economy became a more important consideration for vehicle ownership.

Why do you think that there was such a sudden uptake in the Prius in 2008 when oil was hitting $146/barrel? Surely it can't all be just the eco-mentalists that were buying them up? And in places like California, where the state-wide average was $4.65/gal in 2008 and again in 2012.

How would you feel/what would you think if gas costs as much, if not more (a month) than the monthly payment of your car? Think about that one.

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