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Ford gathers data from the MyFord Mobile app

Ford is looking to pour ice-cold water all over Toyota’s hybrid hot streak and is making some very good progress with its current lineup. The Fusion Hybrid and C-Max are both rated at 47 mpg EPA combined (however, those numbers are highly suspect in real-world testing).  But more importantly, both vehicles look more like traditional vehicles instead of wind tunnel-sculpted tadpoles on wheels.
Ford is stepping up its efforts even with further with the “Energi” plug-in versions of those aforementioned hybrids. Both the C-Max Energi and Fusion Energi can travel 21 miles on battery power alone before falling back on the 2.0-liter Atkinson cycle four-cylinder engine. Using data gathered from its MyFord Mobile App (available for the Fusion Energi, C-Max Energi, and Focus Electric), Ford has been able to determine just how customers are using their new plug-in hybrid vehicles.

Fusion Energi
Ford was able to determine that nearly 60 percent of the trips that drivers make are gas-free (the figure stood at 41 percent earlier in the year). As drivers become more familiar with their vehicles, how far they can travel on battery-only power, and learn where charging stations are located, the "gas-free" percentages start to creep even higher.
“The daily percent driven in electric mode continues to inch upward, suggesting drivers are using the information provided by MyFord Mobile to change how they drive and really get the most out of their vehicles,” says Joe Rork, project manager for MyFord Mobile.
Other data gathered from the MyFord Mobile App shows that the average charge time for a Fusion Energi and C-Max Energi is 185 minutes, and that most drivers search for charging stations between noon and 2 p.m. Not surprisingly, the most actively searched areas for charging stations include “green hotbeds” like San Francisco, Los Angeles, Portland, Seattle, and the northeast corridor.
Ford hopes to use the wealth of data that it gathers to help improve the functionality of both the MyFord Mobile app and the next generation of plug-in hybrid vehicles.

Source: Ford

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By alpha754293 on 7/31/2013 12:40:12 PM , Rating: 2
DISCLAIMER: The views and opinions expressed here are solely that of my own and are not representative of Ford Motor Company or its affiliates.

From what I've found - it depends a GREAT deal on where you live.

If you live in big cities like Toronto, Montreal, Vancouver, NY, LA, Chicago, etc. - where there is public transportation available or you'd have to be INSANE to drive (because of all the traffic) - people tend to drive less.

In the US midwest, Southwestern Ontario, and Western Canada where it's a 20-minute wait for the bus at best, with LOTS of places where you have to wait at LEAST an hour for a bus; people are going to drive, and they're more likely going to drive more because that's the only way they can get around that's reasonable/sensible.

In Southeast Michigan for example, it is NOT uncommon for people to be doing about 50-100 miles-a-day commute to work. You'd have people that live in Sterling Heights that would commute down to Dearborn to work. If you want to go anywhere interesting, it's at LEAST an hour drive away from anywhere (which in Michigan, would be at least 70 miles then).

If you're chauffeuring the kids around to do this and do that and this lesson and that tutor or sports, you very quickly realize how fast the miles add up. During the regular school year, I'm up to 109 miles/day average. It's not hard. Add a summer road trip here and there, and boom, before you know it, you're pushing 40-50 thousand miles a year.

And the problem that I've found with the whole "average driver is 12,000 miles a year" is it works REALLY well for people that live in cities, but for people that live outside of that (or pretty much like in between cities) - it doesn't work at all. If I were to do only 12,000 miles a year, I'd basically have to live like a hermit and I would be a pastey-face shut-in where I would only go out for work and groceries, and that's about it. I'd be Ted Kaczynski.

By Reclaimer77 on 7/31/2013 8:47:38 PM , Rating: 3
DISCLAIMER: What's with the disclaimer spam!?

By Brandon Hill on 7/31/2013 9:38:36 PM , Rating: 3
TRANSLATION: I work for Ford. Ford makes the best hybrids on the market :)

By alpha754293 on 8/1/2013 9:45:22 AM , Rating: 2
DISCLAIMER: The views and opinions expressed here are solely that of my own and are not representative of Ford Motor Company or its affiliates.

No, haha..well..maybe. It's more like how if you watch the interviews for like television shows, that they always have the disclaimer. You can thank your litigious scoiety for the disclaimer spam. ;o)

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