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Ford gathers data from the MyFord Mobile app

Ford is looking to pour ice-cold water all over Toyota’s hybrid hot streak and is making some very good progress with its current lineup. The Fusion Hybrid and C-Max are both rated at 47 mpg EPA combined (however, those numbers are highly suspect in real-world testing).  But more importantly, both vehicles look more like traditional vehicles instead of wind tunnel-sculpted tadpoles on wheels.
 
Ford is stepping up its efforts even with further with the “Energi” plug-in versions of those aforementioned hybrids. Both the C-Max Energi and Fusion Energi can travel 21 miles on battery power alone before falling back on the 2.0-liter Atkinson cycle four-cylinder engine. Using data gathered from its MyFord Mobile App (available for the Fusion Energi, C-Max Energi, and Focus Electric), Ford has been able to determine just how customers are using their new plug-in hybrid vehicles.


Fusion Energi
 
Ford was able to determine that nearly 60 percent of the trips that drivers make are gas-free (the figure stood at 41 percent earlier in the year). As drivers become more familiar with their vehicles, how far they can travel on battery-only power, and learn where charging stations are located, the "gas-free" percentages start to creep even higher.
 
“The daily percent driven in electric mode continues to inch upward, suggesting drivers are using the information provided by MyFord Mobile to change how they drive and really get the most out of their vehicles,” says Joe Rork, project manager for MyFord Mobile.
 
Other data gathered from the MyFord Mobile App shows that the average charge time for a Fusion Energi and C-Max Energi is 185 minutes, and that most drivers search for charging stations between noon and 2 p.m. Not surprisingly, the most actively searched areas for charging stations include “green hotbeds” like San Francisco, Los Angeles, Portland, Seattle, and the northeast corridor.
 
Ford hopes to use the wealth of data that it gathers to help improve the functionality of both the MyFord Mobile app and the next generation of plug-in hybrid vehicles.

Source: Ford



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RE: MPG
By SeeManRun on 7/31/2013 12:38:26 PM , Rating: 2
If that was his point then it was rather pointless. No one said that non hybrid buyers should go replace their functioning cars with hybrid versions. I think most people understand that when you are in the market for a new car, that is the time to consider a hybrid and if it makes sense for you; not when your car has 6 years of life left.


RE: MPG
By Dr of crap on 7/31/2013 12:42:22 PM , Rating: 2
Again missed the point. He didn't state replace your existing hybrid. He said replace his Avalon with a new hybrid!


RE: MPG
By SeeManRun on 7/31/2013 12:54:13 PM , Rating: 2
Yes, but why would he do that? It seems a bit out of left field. This article is talking about Fusion Hybrid Energi and how people are managing to use no gas on many trips. Then he says that replacing his functioning car with a hybrid doesn't make sense.

Of course it doesn't. You have a functioning, paid off car and you want to replace it with a 30k car (and finance it) that uses less gas? Can't imagine anyone saying that is a wise decision based on economics alone, especially since he loves his car so much.

So again, what is the point?


RE: MPG
By Dr of crap on 7/31/2013 3:59:08 PM , Rating: 2
This IS the point as YOU stated it -
"Of course it doesn't. You have a functioning, paid off car and you want to replace it with a 30k car (and finance it) that uses less gas? Can't imagine anyone saying that is a wise decision based on economics alone, especially since he loves his car so much."

If you have a good car that isn't on its last legs, WHY spend money on a new vehicle, and have that expense, JUST to save a few hundred a year on gas????

THAT is the point!
YET you here over and over again from that fantastic marketing forces at work that you NEED to get one of those new shiny hybrid high mpg cars!


RE: MPG
By SeeManRun on 7/31/2013 5:45:29 PM , Rating: 2
You hear that from marketing in every industry. No company ever tells you to wear out your existing item before replacing it.

This is not unique to hybrid cars. Damn, I am on an F150 forum, and it blows my mind the number of people that buy a 2011 F150 and then decide to trade it in for a new 2013 model that has very limited changes (no full model redesign). Some people replace cars like purses, so for those people upgrading to a hybrid is a realistic possibility.

For myself, my wife and I wanted a hybrid, but we did the math and for the amount we drive it didn't make sense to buy a new hybrid for 30k, and instead bought a 2005 Accord for cash.


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