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Ford gathers data from the MyFord Mobile app

Ford is looking to pour ice-cold water all over Toyota’s hybrid hot streak and is making some very good progress with its current lineup. The Fusion Hybrid and C-Max are both rated at 47 mpg EPA combined (however, those numbers are highly suspect in real-world testing).  But more importantly, both vehicles look more like traditional vehicles instead of wind tunnel-sculpted tadpoles on wheels.
 
Ford is stepping up its efforts even with further with the “Energi” plug-in versions of those aforementioned hybrids. Both the C-Max Energi and Fusion Energi can travel 21 miles on battery power alone before falling back on the 2.0-liter Atkinson cycle four-cylinder engine. Using data gathered from its MyFord Mobile App (available for the Fusion Energi, C-Max Energi, and Focus Electric), Ford has been able to determine just how customers are using their new plug-in hybrid vehicles.


Fusion Energi
 
Ford was able to determine that nearly 60 percent of the trips that drivers make are gas-free (the figure stood at 41 percent earlier in the year). As drivers become more familiar with their vehicles, how far they can travel on battery-only power, and learn where charging stations are located, the "gas-free" percentages start to creep even higher.
 
“The daily percent driven in electric mode continues to inch upward, suggesting drivers are using the information provided by MyFord Mobile to change how they drive and really get the most out of their vehicles,” says Joe Rork, project manager for MyFord Mobile.
 
Other data gathered from the MyFord Mobile App shows that the average charge time for a Fusion Energi and C-Max Energi is 185 minutes, and that most drivers search for charging stations between noon and 2 p.m. Not surprisingly, the most actively searched areas for charging stations include “green hotbeds” like San Francisco, Los Angeles, Portland, Seattle, and the northeast corridor.
 
Ford hopes to use the wealth of data that it gathers to help improve the functionality of both the MyFord Mobile app and the next generation of plug-in hybrid vehicles.

Source: Ford



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RE: MPG
By DukeN on 7/31/2013 11:44:05 AM , Rating: 2
A lot of people, especially frequent-leasers and people in sales/customer-facing positions drive that much.

Also families where the spouses share a car drive that much, or more.

Not as rare as you think...


RE: MPG
By Brandon Hill (blog) on 7/31/2013 11:59:18 AM , Rating: 3
I'm talking the AVERAGE American consumer. The U.S. average is actually 13,400:

http://www.fhwa.dot.gov/ohim/onh00/bar8.htm

I'm not saying that no one drives 40,000 miles a year, but most people that buy a hybrid will not recoup their added expense in just 2.2 years like the poster above.


RE: MPG
By alpha754293 on 7/31/2013 1:08:12 PM , Rating: 2
DISCLAIMER: The views and opinions expressed here are solely that of my own and are not representative of Ford Motor Company or its affiliates.

Well, there are a lot of factors that go into that calculation.

MY ABSOLUTE highest fuel economy that I've been able to hit in my hybrid is 145 mpg (heading back to the office from lunch, where I was able to drive ALMOST entirely on pure electric).

In Windsor(,Ontario), I've been able to get as high as 60 mpg going from the bank back home, over a 6 km trip.

So it depends GREATLY on how you drive. OBVIOUSLY, the more economically you drive, the greater the difference is going to be between your ACTUAL city fuel economy and whatever your last car was getting, keeping in mind that stop-and-go traffic (or just stop-and-go stop lights, stop signs, etc.) is what REALLY hurts your fuel economy. (I've clocked it in at around like 5 mpg when I am accelerating from a stop sign in my neighbourhood).

But there is no denying that the electric/part-time EV portion of a gas-electric hybrid isn't going to help you with that. It's also been well known and well documented that gas engines are actually very efficient at highway speeds whereas electrics are less so. So if you can do all of your take-offs from the light/stop sign/traffic using electric, it will help a lot. I've also done tests where on the highway, I was only getting 37-38 mpg, but once I got off the highway and I was able to use more electric, it doesn't take much driving around in EV mode to start dramatically boosting the entire trip's overall fuel economy.

IF you want the numbers to work out so that you actually WILL pay off the difference in 2.2 years, there's absolutely NO reason why you can't make it happen. Course, 2.2 years is also shorter than most leases, which either makes me wonder why you didn't buy the car outright or you're wanting to change your car at the end of your lease term (or there's a tax benefit for you if you own a business that you can write off part of the lease expense against your business which might be the only other reason why you'd lease a car then buy it out instead of trading it in for a new/different one).

I've already figured out based on how I drive, how much I drive, where I drive, etc. that my payoff is in 3.5 years. But with this new firmware update to the PCM where now my electric motor can run at speeds upto 85 mph, there's a strong potential for me to start bumping my actual highway fuel economy where I would be able to cycle in and out of the EV mode more, so it'll be interesting to see what happens then.

But 2.2 years isn't impossible. And it always depends on a lot of factors. (Course, if you do the same kind of analysis between two different gas, non-hybrid cars, even taking the average real world reported by the various owners (the Fusion hybrid is sitting around 40 mpg average both on fueleconomy.gov and on fuelly.com); you're STILL apt to come out ahead.

Do your analysis. Make it fair (so it'd be silly to compare the top of the line hybrid with all the bells and whistles against the most basic non-hybrid you can get, or like comparing the hybrid against the massive tank of a SUV). Let the numbers and the math work itself out. Yes, there will have to be certain assumptions in terms of how much gas costs now and how much it will cost in the future, and for the life of your vehicle, but suffice it to also say that the probabilty of the cost of gas going up is quite likely (albeit at a much slower pace now than it was 5 or 6 years ago).


RE: MPG
By alpha754293 on 7/31/2013 12:40:12 PM , Rating: 2
DISCLAIMER: The views and opinions expressed here are solely that of my own and are not representative of Ford Motor Company or its affiliates.

From what I've found - it depends a GREAT deal on where you live.

If you live in big cities like Toronto, Montreal, Vancouver, NY, LA, Chicago, etc. - where there is public transportation available or you'd have to be INSANE to drive (because of all the traffic) - people tend to drive less.

In the US midwest, Southwestern Ontario, and Western Canada where it's a 20-minute wait for the bus at best, with LOTS of places where you have to wait at LEAST an hour for a bus; people are going to drive, and they're more likely going to drive more because that's the only way they can get around that's reasonable/sensible.

In Southeast Michigan for example, it is NOT uncommon for people to be doing about 50-100 miles-a-day commute to work. You'd have people that live in Sterling Heights that would commute down to Dearborn to work. If you want to go anywhere interesting, it's at LEAST an hour drive away from anywhere (which in Michigan, would be at least 70 miles then).

If you're chauffeuring the kids around to do this and do that and this lesson and that tutor or sports, you very quickly realize how fast the miles add up. During the regular school year, I'm up to 109 miles/day average. It's not hard. Add a summer road trip here and there, and boom, before you know it, you're pushing 40-50 thousand miles a year.

And the problem that I've found with the whole "average driver is 12,000 miles a year" is it works REALLY well for people that live in cities, but for people that live outside of that (or pretty much like in between cities) - it doesn't work at all. If I were to do only 12,000 miles a year, I'd basically have to live like a hermit and I would be a pastey-face shut-in where I would only go out for work and groceries, and that's about it. I'd be Ted Kaczynski.


RE: MPG
By Reclaimer77 on 7/31/2013 8:47:38 PM , Rating: 3
DISCLAIMER: What's with the disclaimer spam!?


RE: MPG
By Brandon Hill (blog) on 7/31/2013 9:38:36 PM , Rating: 3
TRANSLATION: I work for Ford. Ford makes the best hybrids on the market :)


RE: MPG
By alpha754293 on 8/1/2013 9:45:22 AM , Rating: 2
DISCLAIMER: The views and opinions expressed here are solely that of my own and are not representative of Ford Motor Company or its affiliates.

No, haha..well..maybe. It's more like how if you watch the interviews for like television shows, that they always have the disclaimer. You can thank your litigious scoiety for the disclaimer spam. ;o)


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