Microsoft Surface Sales Totaled Just $853 Million for Fiscal Year 2013
July 31, 2013 1:05 PM
comment(s) - last by
This is the total from both tablet launches until June 30
Microsoft has been pretty stingy about revealing sales numbers for its Surface RT and Surface Pro tablets, but the Windows maker finally threw a number out there -- just one.
From the launch of the Surface RT tablet (October 26, 2012) and the launch of the Surface Pro tablet (February 9, 2013) until the end of the company's fiscal year on June 30, Microsoft said Surface tablet sales came out to a total of $853 million USD.
Microsoft failed to mention which portion of those sales were Surface RT sales and which were Surface Pros.
In an 8-month period, Microsoft sold 1.7 million Surface tablets -- which doesn't look too good sitting next to Apple's numbers. Last November, Apple sold 3 million iPads in just three days around the holiday shopping period.
In addition, Apple sold 14.6 million iPads in the last quarter alone, and a total of 57 million iPads since the launch of the Surface RT in October.
Earlier this month, Microsoft took
a $900 million charge on the Surface
due to the flop in sales. Microsoft also
dropped the price of the Surface RT
by $150 USD.
Last month, Microsoft was basically giving Surface RTs away. It announced that it was
giving away 10,000 Surface RT tablets
to teachers at the International Society for Technology in Education (ISTE). The idea was to spread RT adoption in schools by supplying teachers with the devices and even training them how to use it.
Days later, Microsoft introduced the "Microsoft Surface for education limited time offer," which will give discounted
to schools and colleges interested in adopting the tablets.
The offer, which will reportedly run until August 31, 2013, will
sell Surface RTs
(without keyboards) to schools for only $199. If the schools want a touch keyboard with their Surface RT, the total price is $249. With a type keyboard, the cost is $289.
For the fiscal year ended June 30, analysts had hoped for earnings of around 75 cents per share ($6.33 billion USD) on revenue of $20.73 billion USD (not including the Surface write-down). Instead they got earnings of around 66 cents per share ($5.56 billion USD) once the Surface write-down was removed.
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RE: MS forgot one key aspect
8/2/2013 10:47:45 AM
It's a great mobile OS option for tablet form factors that dock into work stations or keyboard mouse inputs as needed.
It's usage as a replacement to workstations is negligible. On the other hand, if MS does nothing to answer the mobile sector, they continue to be seen as non-responsive and straight up ignorant to the facts and trends of the industry they used to command influence over.
They were bound to disappoint one way or the other which is perhaps the curse of being so large to begin with. Apple is starting to see this too and Google will be shortly behind it.
The fact is Microsoft isn't great in the mobile sector, an arguably much simpler world where 80% of the processes probably are handled by MS backends independent of the front end clients.
Perhaps they will listen and make the new UI an option, or at least allow a more functional start button.
Eh, damned if you do damned if you don't as far as I can tell. They are targeting two very different sectors with a single product.
"People Don't Respect Confidentiality in This Industry" -- Sony Computer Entertainment of America President and CEO Jack Tretton
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