Microsoft Surface Sales Totaled Just $853 Million for Fiscal Year 2013
July 31, 2013 1:05 PM
comment(s) - last by
This is the total from both tablet launches until June 30
Microsoft has been pretty stingy about revealing sales numbers for its Surface RT and Surface Pro tablets, but the Windows maker finally threw a number out there -- just one.
From the launch of the Surface RT tablet (October 26, 2012) and the launch of the Surface Pro tablet (February 9, 2013) until the end of the company's fiscal year on June 30, Microsoft said Surface tablet sales came out to a total of $853 million USD.
Microsoft failed to mention which portion of those sales were Surface RT sales and which were Surface Pros.
In an 8-month period, Microsoft sold 1.7 million Surface tablets -- which doesn't look too good sitting next to Apple's numbers. Last November, Apple sold 3 million iPads in just three days around the holiday shopping period.
In addition, Apple sold 14.6 million iPads in the last quarter alone, and a total of 57 million iPads since the launch of the Surface RT in October.
Earlier this month, Microsoft took
a $900 million charge on the Surface
due to the flop in sales. Microsoft also
dropped the price of the Surface RT
by $150 USD.
Last month, Microsoft was basically giving Surface RTs away. It announced that it was
giving away 10,000 Surface RT tablets
to teachers at the International Society for Technology in Education (ISTE). The idea was to spread RT adoption in schools by supplying teachers with the devices and even training them how to use it.
Days later, Microsoft introduced the "Microsoft Surface for education limited time offer," which will give discounted
to schools and colleges interested in adopting the tablets.
The offer, which will reportedly run until August 31, 2013, will
sell Surface RTs
(without keyboards) to schools for only $199. If the schools want a touch keyboard with their Surface RT, the total price is $249. With a type keyboard, the cost is $289.
For the fiscal year ended June 30, analysts had hoped for earnings of around 75 cents per share ($6.33 billion USD) on revenue of $20.73 billion USD (not including the Surface write-down). Instead they got earnings of around 66 cents per share ($5.56 billion USD) once the Surface write-down was removed.
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RE: MS forgot one key aspect
8/1/2013 9:20:08 AM
Well, if Office is really that important to the market segment that wants a tablet, Surface RT will not have been such a flop. To some people, yes, this is exactly what they need. But this group is a minority. MS cannot use this same strategy of trying to break into mobile segment with Office alone. Different approach is needed.
RE: MS forgot one key aspect
8/1/2013 9:42:18 AM
I realize that not "everyone" needs office on a tablet, you should also realize that there are more office solutions that just Microsoft office. Android sports Kingsoft and several others, and Linux and other platforms have Libre Office. While these are not as powerful as Microsoft office they can get the job done for most people and do serve as viable alternatives that can be found on multiple platforms. My point is that office doesn't sell Windows. office is the single best "app" Win RT has and we all see how that's working out for them. The only reason I mentioned office at all is because it was mentioned by the guy I was replying to. It could have been anything really. AutoCAD, Maya, Photoshop, etc., and my answer would have been the same.
"Intel is investing heavily (think gazillions of dollars and bazillions of engineering man hours) in resources to create an Intel host controllers spec in order to speed time to market of the USB 3.0 technology." -- Intel blogger Nick Knupffer
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