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This is the total from both tablet launches until June 30

Microsoft has been pretty stingy about revealing sales numbers for its Surface RT and Surface Pro tablets, but the Windows maker finally threw a number out there -- just one. 

From the launch of the Surface RT tablet (October 26, 2012) and the launch of the Surface Pro tablet (February 9, 2013) until the end of the company's fiscal year on June 30, Microsoft said Surface tablet sales came out to a total of $853 million USD. 

Microsoft failed to mention which portion of those sales were Surface RT sales and which were Surface Pros.

In an 8-month period, Microsoft sold 1.7 million Surface tablets -- which doesn't look too good sitting next to Apple's numbers. Last November, Apple sold 3 million iPads in just three days around the holiday shopping period. 

In addition, Apple sold 14.6 million iPads in the last quarter alone, and a total of 57 million iPads since the launch of the Surface RT in October. 


Earlier this month, Microsoft took a $900 million charge on the Surface due to the flop in sales. Microsoft also dropped the price of the Surface RT by $150 USD. 

Last month, Microsoft was basically giving Surface RTs away. It announced that it was giving away 10,000 Surface RT tablets to teachers at the International Society for Technology in Education (ISTE). The idea was to spread RT adoption in schools by supplying teachers with the devices and even training them how to use it. 

Days later, Microsoft introduced the "Microsoft Surface for education limited time offer," which will give discounted Surface RTs to schools and colleges interested in adopting the tablets.

The offer, which will reportedly run until August 31, 2013, will sell Surface RTs (without keyboards) to schools for only $199. If the schools want a touch keyboard with their Surface RT, the total price is $249. With a type keyboard, the cost is $289. 

For the fiscal year ended June 30, analysts had hoped for earnings of around 75 cents per share ($6.33 billion USD) on revenue of $20.73 billion USD (not including the Surface write-down).  Instead they got earnings of around 66 cents per share ($5.56 billion USD) once the Surface write-down was removed.

Sources: Neowin.net, Loop Insight



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RE: MS forgot one key aspect
By Luticus on 8/1/2013 8:28:19 AM , Rating: 3
Maybe YOU view tablets as simple toys that you place on a coffee table and surf the web with but I definitely don't. You speak for yourself as I definitely want (and have) office on my tablet. To me a tablet is just a laptop with slightly more portability. For me Microsoft is aiming at the right target and their even using the right ammo... they just missed. They are simply becoming too much like apple with Nazi app stores and parts of the OS I can't mess with, wrong approach is all.


RE: MS forgot one key aspect
By Tony Swash on 8/1/2013 9:05:36 AM , Rating: 1
quote:
Maybe YOU view tablets as simple toys that you place on a coffee table and surf the web with but I definitely don't.


You responding to something I did not say and do not believe. I think touch based devices, particularly tablets, are very powerful and can not only replace PCs for a significant spectrum of activities (including many that fall under the umbrella of 'productivity') but can be used in ways that PCs cannot, unlocking entirely new use scenarios.

quote:
To me a tablet is just a laptop with slightly more portability.


Fine, but to most people they are not, they are something new and something that for many, many people are more useful than laptops or can be used in ways laptops cannot. Your cooker and refrigerator both do equally useful jobs, why combine them?

quote:
They are simply becoming too much like apple with Nazi app stores


Statements of total insanity and ridiculous hyperbole do not strengthen your argument, they just make you look a bit bonkers


RE: MS forgot one key aspect
By Luticus on 8/1/2013 9:17:30 AM , Rating: 2
quote:
but can be used in ways that PCs cannot, unlocking entirely new use scenarios.

... Agreed

quote:
Your cooker and refrigerator both do equally useful jobs, why combine them?


Hum, I dunno. Your cellphone and PDA/Pocket PC could do great jobs apart from each other, why don't we split them back up too? The answer is obvious... Why have 2 devices when I can have one. Less money, less power consumption, less to carry around, less juggling systems during my workflow. Now it just so happens that I do have a laptop, a tablet, and a desktop, and they all serve different purposes. My tablet, though, is no less capable than my laptop, it just runs Windows 8 Pro instead of Debian GNU/Linux.

My last statment is perfectly justified. Having someone else decide what apps I can and cannot install by choosing to filter them from the "app store" which is the only means of installing said "app"... Just plain sucks! It's my device and I'll install whatever I want on it! If I want to go into the applications folder and mess with the files then it is MY RIGHT to do so. There shouldn't be a single file on my system that is off limits to me, and if there is the system sucks! This is why I have been strategically switching all my stuff to Linux. It's about the only OS I trust these days.


RE: MS forgot one key aspect
By Tony Swash on 8/1/2013 9:55:44 AM , Rating: 1
quote:
My last statment is perfectly justified. Having someone else decide what apps I can and cannot install by choosing to filter them from the "app store" which is the only means of installing said "app"... Just plain sucks! It's my device and I'll install whatever I want on it! If I want to go into the applications folder and mess with the files then it is MY RIGHT to do so.


You may not like the way Apple arranges things but nobody forces you to use their devices and there are plenty of alternatives. I don't like the way Google's uncurated model allows such a vast amount of malware to circulate on the Android platform nor the fact that the piracy it allows undermines developer revenues. So I don't buy Android devices and there are alternatives. The fact that different models for app systems are available is a good thing and the fact that some people strongly prefer one model to another is utterly unremarkable. To describe a particular way of doing things as 'Nazi' just because you don't like makes you sound like a ten year old.

BTW there are no application folders on iOS devices, you are referring to a file management system used in old style PCs, iOS devices don't have user file management systems. Lots of people really like that.


RE: MS forgot one key aspect
By Luticus on 8/1/2013 10:34:49 AM , Rating: 2
iOS does have a file system of sorts... You just don't have access to it by default. File systems aren't used in only "old style PCs". Android, Windows, Linux Distros, Unix, and even Mac OSX all use a file system of some kind.

http://www.gumballtech.com/2010/10/26/access-the-e...

For the record it's not Apple's app model that bothers me. I'm perfectly fine with their app delivery system and understand it's "implied" benefits. It's not the system that makes me stray from apple devices, it's the management. The fact that developers can work hard on an app but just because the app isn't in moral alignment with apples way of thinking it gets pulled and all the money and resources spent developing it are now wasted (unless of course they subject their app to apple's censorship and resubmit it for approval)... Let me run that by you again, it's not that the app has any technical flaw or breaks anything it's just that apple doesn't "like" it... that's what pisses me off and why I refer to them as "Nazi". "Nazi" by the way is a word I normally avoid because typically I'm in agreement that people who use it sound immature. However in Apple's case it fits nicely and it's application is appropriate. You rule your platform with an iron fist... you're acting "Nazi" about it. I think that's a fair assessment.


RE: MS forgot one key aspect
By spread on 8/2/2013 8:25:11 PM , Rating: 2
quote:
BTW there are no application folders on iOS devices, you are referring to a file management system used in old style PCs, iOS devices don't have user file management systems. Lots of people really like that.


Wow. That is the dumbest thing I have heard today.

iOS devices do indeed have file systems and all computers which must read and write for storage have a file system to manage the recording and retrieval of that data.

iOS devices when jailbroken can have a file explorer app installed with which to browse the file system.

You sir are an idiot.


RE: MS forgot one key aspect
By spread on 8/2/2013 8:29:15 PM , Rating: 2
quote:
Statements of total insanity and ridiculous hyperbole do not strengthen your argument, they just make you look a bit bonkers


Says the guy who claims that Apple devices don't use file systems. Says the guy who doesn't know how a basic computer operates. Says the guy who has feelings for a corporation, kind of like that chick on My Strange Addiction is married to the eiffel tower. That was messed up Tony.

You should be on that show.


RE: MS forgot one key aspect
By w8gaming on 8/1/2013 9:20:08 AM , Rating: 2
Well, if Office is really that important to the market segment that wants a tablet, Surface RT will not have been such a flop. To some people, yes, this is exactly what they need. But this group is a minority. MS cannot use this same strategy of trying to break into mobile segment with Office alone. Different approach is needed.


RE: MS forgot one key aspect
By Luticus on 8/1/2013 9:42:18 AM , Rating: 2
I realize that not "everyone" needs office on a tablet, you should also realize that there are more office solutions that just Microsoft office. Android sports Kingsoft and several others, and Linux and other platforms have Libre Office. While these are not as powerful as Microsoft office they can get the job done for most people and do serve as viable alternatives that can be found on multiple platforms. My point is that office doesn't sell Windows. office is the single best "app" Win RT has and we all see how that's working out for them. The only reason I mentioned office at all is because it was mentioned by the guy I was replying to. It could have been anything really. AutoCAD, Maya, Photoshop, etc., and my answer would have been the same.


RE: MS forgot one key aspect
By NellyFromMA on 8/2/2013 10:52:14 AM , Rating: 2
I think charging to develop for RT is a huge downfall on MS part. If they want to spread adoption then they need to open the platform up entirely. It was ok for them to try right now and perhaps the downfall of now opening it up would be they would essentially commit corporate suicide if they ever tried to charge again. However, right now MS needs explosive adoption the way Android catapulted from a real ugly open source option to a truly better OS overall as compared to iOS, the mobile leader of the moment.

I think people would easily ditch the Android platform if another viable open-dev solution existed. MS just doesn't have the cool factor to charge upfront to develop on a platform they have yet to convince the masses on.


"A politician stumbles over himself... Then they pick it out. They edit it. He runs the clip, and then he makes a funny face, and the whole audience has a Pavlovian response." -- Joe Scarborough on John Stewart over Jim Cramer














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