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This is the total from both tablet launches until June 30

Microsoft has been pretty stingy about revealing sales numbers for its Surface RT and Surface Pro tablets, but the Windows maker finally threw a number out there -- just one. 

From the launch of the Surface RT tablet (October 26, 2012) and the launch of the Surface Pro tablet (February 9, 2013) until the end of the company's fiscal year on June 30, Microsoft said Surface tablet sales came out to a total of $853 million USD. 

Microsoft failed to mention which portion of those sales were Surface RT sales and which were Surface Pros.

In an 8-month period, Microsoft sold 1.7 million Surface tablets -- which doesn't look too good sitting next to Apple's numbers. Last November, Apple sold 3 million iPads in just three days around the holiday shopping period. 

In addition, Apple sold 14.6 million iPads in the last quarter alone, and a total of 57 million iPads since the launch of the Surface RT in October. 


Earlier this month, Microsoft took a $900 million charge on the Surface due to the flop in sales. Microsoft also dropped the price of the Surface RT by $150 USD. 

Last month, Microsoft was basically giving Surface RTs away. It announced that it was giving away 10,000 Surface RT tablets to teachers at the International Society for Technology in Education (ISTE). The idea was to spread RT adoption in schools by supplying teachers with the devices and even training them how to use it. 

Days later, Microsoft introduced the "Microsoft Surface for education limited time offer," which will give discounted Surface RTs to schools and colleges interested in adopting the tablets.

The offer, which will reportedly run until August 31, 2013, will sell Surface RTs (without keyboards) to schools for only $199. If the schools want a touch keyboard with their Surface RT, the total price is $249. With a type keyboard, the cost is $289. 

For the fiscal year ended June 30, analysts had hoped for earnings of around 75 cents per share ($6.33 billion USD) on revenue of $20.73 billion USD (not including the Surface write-down).  Instead they got earnings of around 66 cents per share ($5.56 billion USD) once the Surface write-down was removed.

Sources: Neowin.net, Loop Insight



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Is this really any surprise?
By 91TTZ on 7/31/2013 2:22:12 PM , Rating: 1
This shouldn't be a surprise at all. Surface was a bad idea from the beginning. It's trying to compete with the iPad but it's overpriced and underperforming. It also uses the same interface that's failing pretty hard on Windows 8.

Long story short the product isn't what customers are looking for. Right from the beginning I was clear that I thought the product would fail and now the product is failing. Microsoft's customers never got on board this ship and their partners are jumping ship.




RE: Is this really any surprise?
By kleinma on 7/31/2013 2:55:54 PM , Rating: 2
Surface or Surface Pro? You probably never used either, but I have a surface pro and it is an all around awesome device. I have yet to see another Windows 8 device that works as well. It can accept input from keyboard, touchpad, screen, pen, or bluetooth wedge mouse I have. Runs everything (i spend most of my time in the desktop, but there is a handful of useful metro apps as well that I use). The UI of Windows 8 works amazingly well for quick switching and moving between start and desktop.

The metro based IE browser is actually really, really good, runs flash content, and is way faster than any other tablet browser you could compare it to.

Based on the fact that its biggest objectors could only complain about its 5 hour battery life, it was a really well made device. I don't think the device is over priced for what it is.


RE: Is this really any surprise?
By xti on 7/31/2013 3:46:27 PM , Rating: 1
I STILL don't get why they didnt just to the surface pro from the get go and never a RT one.

they had to build a fresh RT app eco-system, develop, get builders, etc...if they focused on pro the whole time, they could have cut out 2 of those needs, build hype, and then maybe introduce a slimmer version.

so what if they didn't have a $500 tablet. they should have had the $600-800 tablet that NO ONE else can match with x86 library, modern tablet appeal, etc.

just seems like a whole wheel reinventing from the getgo with anythign on the RT side.


RE: Is this really any surprise?
By 91TTZ on 7/31/13, Rating: 0
RE: Is this really any surprise?
By althaz on 7/31/2013 8:36:43 PM , Rating: 1
The Surface Pro is a brilliant device - for some people (the weight and battery life make it unsuitable for some uses, though it's not as heavy as I was expecting and while it's probably better than a laptop as a desktop replacement, it's worse for actually working in your lap) - but I don't think it's expensive at all. A tablet is an ancillary device that can't replace your laptop or desktop, but can merely complement it (and something like the new Nexus 7 is great at this). The Surface Pro can act as a tablet where needed for most, as well as being an incredibly portable desktop machine. Most laptops are used as consumption devices (which the Surface Pro replaces) or portable workstations (which the Surface Pro replaces), though those who truly work on the go (eg: people like product reviewers) will not find the Surface even close to as good as their laptop.

Considering that the price of an ultrabook (which I could use as a portable desktop) is the same or more than the price of the Surface Pro, plus I get superior build quality, a more portable form factor AND an incredibly fast and easy to use tablet (not to mention a drawing tablet that costs $1000 by itself)...well, I bought it because I consider it an absolute bargain.

You compare it to the iPad, but there is no comparison, the Surface Pro has superior usability (not hard, iOS is pretty shitty on a tablet) as a tablet and is also a PC.

I completely agree on the RT, it should have been $399 with the touch cover (which is actually amazing, certainly much better than my initial impressions suggested). It also should have had the latest Qualcomm SoC instead of the dated, inadequate and not particularly power effecient Tegra 3. Instead it was underpowered and overpriced. Ironically that's something MS die-hards have accused Apple PCs of for years.


By Labotomizer on 7/31/2013 10:18:02 PM , Rating: 2
You're dead on. I bought the Surface Pro for the same reason. For what I require of a portable laptop it's everything I need. It's also nice when I'm sitting it an airport and want to use it as a tablet. I spend a lot of time in data centers a 10" device that gets good battery life (5 hours is plenty for my usage patterns) is awesome. It replaced my iPad and it replaced me having to carry around an HP Elitebook 8540w. That thing weighed 10 lbs. I had an Ultrabook for a bit but it wasn't any better than the Surface at being a laptop and certainly couldn't be a tablet. Now I leave the 8540w docked running VMs (32GB of memory on a laptop is nice) and connect to it over VPN when I need to use it remotely. And since it's running Windows 8 I have all that power with the benefits of the touch screen interface. Pretty awesome.

So my tablet can run putty, Java for things like EMC storage management and ASDM, Wireshark, hook to a serial interface, run 3Par storage manager, connect to any of my client's VPNs and the list goes on and on. So $1000? An absolute deal if you ask me.

It's not for everyone. If you can accomplish everything on an iPad then your usage patterns clearly don't match mine. But for the people the Surface Pro was designed for there isn't a device that even comes close at this point.

Surface RT... meh, I never had any interest in that. Basically an iPad with Office but less random apps. So a wash, at best.


RE: Is this really any surprise?
By nikon133 on 7/31/2013 7:09:31 PM , Rating: 2
I agree.

I spend reasonable time with iPads and iPad Mini, Android tablets and Win 8 Pro tablets (Atom based), and Win 8 are by far my favourite tablet platform.

Modern works great in touchscreen setup, and there is a benefit of being able to run legacy apps, if one needs to. My wife is working in Uni and she found it really nice being able to do some light reading and reviewing of her student's assignments and other papers on tablet, without worrying re compatibility and formating. And I love being able to easily access my home network shares, pull a book, comics or video file from server as simple as I would from my notebook, without extra weight.

In addition, I still stumble upon web sites that will not render correctly on Android or iPad - problem I haven't experienced on Atom tablets.

Problem with Windows tablets, to my opinion, is that they are, at present, too expensive for what they are. They should have price comparative to Atom based netbooks - this is hardware we are talking about, more or less. But while netbooks were available for less than NZ$400, cheapest Atom tablet in NZ (Asus VivoTab Smart) retails for around NZ$650. Better ones, like ThinkPad Tablet 2, are in vicinity of NZ$1000 - you can get decent i5 laptop for that money. This is just not reasonable.

Second problem is, obviously, being late to the party. Android tablets are only catching up, and how long are they around already? But that, in my book, is reason more for Win tablet OEMs to go in as cheap as possible, rather than trying to milk market segment that almost does not exist yet (as in Windows 8 market segment).


RE: Is this really any surprise?
By mac2j on 8/1/2013 12:58:41 AM , Rating: 2
I want to also add I've been exceptionally happy with the Surface Pro. MANY of us in the health care field are using them. Why? It weighs 2 pounds, the battery lasts 5 hours - and it can actually run all of our scientific and clinical software (and office) - none of which could I do on an Ipad. I rarely even bring my laptop with me when I travel any more.

If MS had never done RT and could have pushed out a Pro for $699 this could have been a much bigger win for them.


RE: Is this really any surprise?
By w8gaming on 8/1/2013 9:24:51 AM , Rating: 2
I would have seriously considered buying a Surface Pro if Intel has not released Haswell. Now I wonder why Microsoft is so slow to react. If Samsung is making Surface Pro, you bet they will have a new model call Surface Pro Plus out which uses all the same components but with Haswell chip by now. By all indication this will help a lot in the battery life department.


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