ASUS Steps Away from Windows RT
July 31, 2013 8:26 AM
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Jonney Shih on Windows RT: “The result is not very promising,”
ASUS chairman Jonney Shih has announced that his company is pulling away from Windows RT. The chairman says that one of the only bets he's made in the technology industry that didn't pan out was Windows RT.
Shih isn't saying that ASUS is ruling out future Windows RT products, but his company is putting the bulk of its energy and money into devices running Intel chips.
ASUS isn't alone in pulling away from Windows RT; Lenovo recently
online sales of its Yoga 11 Windows RT tablet. Microsoft itself is also facing challenges in selling Windows RT devices and recently
cut the base price
for its Surface RT tablet to $349 in the U.S.
ASUS chairman Jonney Shih [Image Source: NYT]
Microsoft was also forced to take a
$900 million write-down
due to its inability to sell sufficient volumes of the Surface Tablet.
Shih also pointed a finger at Microsoft for missteps with Windows 8, noting that one of its most popular apps is one to bring back the classic Start menu (this “misstep” is
being addressed with Windows 8.1
ASUS recently unveiled a new machine called the
Transformer Book Trio
running both Windows and Android operating systems. The chairman also noted that ASUS is considering building 10-inch and eight-inch Windows tablets, but admits the 10-inch may be the better choice.
This article is over a month old, voting and posting comments is disabled
7/31/2013 1:55:00 PM
In the off chance that someone from Asus might read this, I'm glad that you're ditching RT and hope that you'll release more Windows tablets in the future, just not using the outdated Intel Atom platform. If I'm not mistaken, AMD has a more compelling alternative available and if not, hold off until the Atom refresh (assuming they give us a modern graphics solution).
Also on the wish list is ditching eMMC storage for these full-OS tablets in favour of a real SSD, and including a full-size SDHC card reader and USB port(s) as opposed to only a proprietary port. Your current implementation of optional keyboards that extend battery life is spot on, and hopefully you'll have one available in the 10" size (as opposed to the 11.6" Vivotab). Also, I don't think any of the intel-based tablets have GPS, so throw that into the mix as well please! Do all the above for a budget that isn't charging us ultrabook prices for netbook-class hardware(after including the optional keyboard) and I'll be happy to buy one from you...
"We shipped it on Saturday. Then on Sunday, we rested." -- Steve Jobs on the iPad launch
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