Print 23 comment(s) - last by WeaselITB.. on Aug 1 at 9:47 AM

Facebook might be in for some backlash with move to video advertisements

A lot of people have a love/hate relationship with Facebook. Many people claim to despise the site as a boastful waste of time and energy, while others cling to the site to peruse over pictures of friends and family, or reposted memes from George Takei.
However you feel about Facebook, one thing is certain -- the News Feed is about to get a whole lot more annoying thanks to new video ads.
According to a Bloomberg report, the Facebook News Feed would be home to 15-second advertisements. No more than three of the 15-second ads will be shown over the course of the day, but to many people; one is already too much.

The monetary potential for Facebook with this move is huge. The company has over 1.5 billion users, and roughly 61 percent of those users visit the site at least once a day. Each ad is expected to fetch between $1 million to $2.5 million per day, so Facebook stands to profit handsomely from this new venture.
With many eyeballs scanning Facebook instead of (or in addition to) television screens during primetime hours, they also stand to benefit from reaching a broad customer base. “Every night, 88 million to 100 million people are actively using Facebook during prime-time TV hours in the United States alone,” said Chief Operating Officer Sheryl Sandberg last week.

Source: Bloomberg

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Facebook Sucks
By mgilbert on 7/30/2013 7:35:28 PM , Rating: 0
Because of antisocial media and stupidphones, people have forgotten how to interact with those around them. Facebook is a total waste of time, and people who use it need to turn it and their phones off, and start paying attention to the real, live people around them. For those who want to continue their antisocial behavior with the garbage that is social media, let's hope that AdBlock can block the ads. And I hope people leave Facebook in droves!!! I'll celebrate the day they go the way of the dinosaurs, which is just what needs to happen. The world would be a much better place without stupidphones and Facebook.

RE: Facebook Sucks
By MichalT on 7/30/2013 8:45:34 PM , Rating: 2
Yeah! Those Facebook dweebs should learn to be more like people who read articles and comments on Daily Tech! Wait a second...

RE: Facebook Sucks
By Treckin on 7/30/2013 8:46:23 PM , Rating: 2
Spewing meaningless anger and denouncing society for something you perceive as not useful is a surefire way to signal to the rest of us that YOU are the antisocial leech on humanity that you refer to in your post.

Leave your shotgun at home when you hit the theater this weekend, would ya'?

RE: Facebook Sucks
By Nortel on 7/30/2013 9:43:39 PM , Rating: 5
I would like to make a very important comment here...

Not using facebook should never be seen as being antisocial. Facebook is a social disease period. It fosters and perpetuates stalking behavior while passing it off as the social norm. Trudging through others facebook profiles to gather information on their lives without ever making contact is spying.

It's not even about 'getting out and talking to people'. You can interact through any means available but for God's sake at least communicate with your friends.

RE: Facebook Sucks
By spread on 7/31/2013 1:38:50 AM , Rating: 2
Twitting, blogging, facebook, clogging and knurdling are all ways to connect with your friends!

Are you bored at the family dinner table? Sitting in a room full of strangers? Your dog is lame and boring? The sunset doesn't have as much HDR and cross processing as you like?

Then why not socialize with your real friends instead! A real friend is always available, always connected, always on Facebook. Join us today.

RE: Facebook Sucks
By 4745454b on 7/31/2013 9:26:25 AM , Rating: 2
Stalking behavior? Not everyone on FB uses it to look into other peoples lives. Most of my family is back in NY, while my oldest sister and her daughter is in So.Cal. I live in Northern CA so seeing all them is rather hard to do. FB and other sites like me see my nieces and nephews, and talk to my siblings easier. Its not stalking, its staying in touch.

Even if I were to use it to "stalk", I (normally) can't see anymore then what they are willing to let strangers see. If you were forced to let everyone see everything then I could see it being an issue. But seeing as one can "lock it down" so strangers can't see what they post I don't see the issue. I wish people would post at least one good face pic on their profile because when I look for lost/old friends I often can't tell if I've found them as they have a pic of the beach. Not very helpful...

RE: Facebook Sucks
By Schrag4 on 7/31/2013 12:50:36 PM , Rating: 2
Even if I were to use it to "stalk", I (normally) can't see anymore then what they are willing to let strangers see . If you were forced to let everyone see everything then I could see it being an issue. But seeing as one can "lock it down" so strangers can't see what they post I don't see the issue. I wish people would post at least one good face pic on their profile because when I look for lost/old friends I often can't tell if I've found them as they have a pic of the beach. Not very helpful...

You can't have it both ways. Your old friends don't want strangers/stalkers looking at their face pics. Try to separate your contradictions by at least a paragraph next time.

RE: Facebook Sucks
By Brandon Hill on 7/31/2013 9:30:42 AM , Rating: 2
All of my extended family (both sides) lives in Baltimore; I live in NC, a six hour drive away. Only my mom and dad live in NC. I have about a dozen aunts/uncles, and dozens of cousins. And can't possibly keep up with my entire family via phone or visiting.

Facebook allows me to keep in touch with family that I would otherwise simply not see at all.

RE: Facebook Sucks
By Reclaimer77 on 7/31/2013 1:40:35 AM , Rating: 4
I really don't get it. The virulent hate for Facebook and people who use Facebook whenever this topic comes up on DailyTech is just obscene. And yet Twitter, which is just and mindless forum for people spewing random bullcrap with zero interaction, is basically unscathed.

Also the OP has conveniently grouped people into two groups: those who use Facebook and don't interact with people in real life, and those who don't use Facebook and have supreme people skills and social interaction.

Uhh if you believe things are that simple and people are that two dimensional, you're an idiot.

And it's really a hypocritical viewpoint on technology, border-lining on being Luddites. A few examples:

Hey do you have a Netflix, Crackle, Hulu, etc etc account and watch streaming movies? Well you should get a life, and learn how to go out and interact with people and go to the movies!

Do you email? Why can't you take the time to write a letter? Stop being anti-social!

Online gaming? You guessed it! Go play outside you hermit, but just don't get on mgilbert's lawn!!

RE: Facebook Sucks
By 91TTZ on 7/31/2013 5:32:40 PM , Rating: 2
I have to disagree here. It's still socializing but it puts limits on socializing. It reframes (to the company's liking) what it means to socialize.

At least in real life you can have conversations with people that you might not want others to hear. For instance, I'll say things to my friends that I'd never say in front of people at work. I have my real friends and then I have work acquaintances, then I have people that I know but don't hang out with. I'd love to post pictures of myself partying with my friends, but it's hard to do that when you have your manager as your friend on Facebook. You don't want to defriend him because he might really be a good guy, you don't feel comfortable letting him see you drunk and acting silly.

I don't think it's compartmentalized enough. It's like throwing your boss, your coworkers, your girlfriend, and your buddies all into one room where everyone can see how you act in front of everyone else. It forces you to act bland.

RE: Facebook Sucks
By WeaselITB on 8/1/2013 9:47:10 AM , Rating: 2
Err, you do realize that you can create lists of people, and then choose which security setting a particular post/picture/whatever has? Or create groups for like-minded activities, that are limited only to members of that group?

Sheesh. At least have a basic understanding of the technology before badmouthing it.

RE: Facebook Sucks
By NewBro on 7/30/2013 10:11:23 PM , Rating: 3
I wouldn't call it a waste of time. As a matter of fact it was Facebook that allows me to get reconnect with my long lost classmates from more than 20 years ago. We just had a gathering for the first time last week and it all wouldn't be possible if it wasn't for Faecbook.

I wouldn't recommend spending more than an hour a day thou.

RE: Facebook Sucks
By damianrobertjones on 7/31/2013 5:11:02 AM , Rating: 2
In one respect what you're saying is valid but on the other hand, as usual, you're missing a few positive points of Facebook... Family members get to see pictures of other family members that might live in another country etc.

There ARE positives to Facebook

"I f***ing cannot play Halo 2 multiplayer. I cannot do it." -- Bungie Technical Lead Chris Butcher
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