Microsoft Picks ATI H.264 Decoder for XBOX 360 HD DVD Player
July 12, 2006 9:42 AM
comment(s) - last by
ATI Avivo on the XBOX 360
ATI announced today that Microsoft has chosen its implementation of
H.264 decoding for the XBOX 360 console
. Microsoft has been alluding to the release of HD DVD play back and expansion for the console for some time now, although there was
recent skepticism about a HD DVD drive being available
for upgrade. Microsoft announced however that there would be an external add-on for playing back HD DVD. According to the press release:
To enable the smoothest H.264 video playback possible, the ATI decoder technology makes use of the Xbox 360's graphics processing unit (GPU) to accelerate video processing. The unified shader design of the GPU enables high-end processing techniques such as comb filtering and automatic gain control to ensure that video artifacts such as blockiness or color bands don't disrupt playback.
ATI says that the H.264 codec that will be used in the XBOX 360 will be part of ATI's Avivo technology. The codec will take advantage of the features inside the XBOX 360's ATI-based GPU. According to ATI, GPU features such as shaders will be used to process techniques such as comb filtering and gain control.
Microsoft choice to go with HD DVD was a topic of much discussion when the announcement was made. Despite user disagreements, Microsoft says that HD DVD media is cheaper to implement and because of this, playback devices will penetrate the market more quickly, thus driving down prices. Microsoft says
it believes "HD DVD is the clear winner for consumers."
This article is over a month old, voting and posting comments is disabled
I bet MS will have new hardware spec consoles soon...
7/12/2006 9:26:47 PM
I'm pretty sure that eventually MS will just include HD DVD playback in a future revision of Xbox 360--though they won't do this until late 2007/2008 at the earliest. By then it'll be smaller, generate less heat, include HDMI (though Engadget already has pics of a new system board with HDMI??) etc.
Basically, its how the console should've been done, but MS can't fix it now because all the early adopters would be up in arms and demand a refund, so MS has to wait until the likelihood of a class action lawsuit drops further.
RE: I bet MS will have new hardware spec consoles soon...
7/13/2006 12:15:29 AM
How exactly would adding HD-DVD to a future revision of 360 be the basis for a class action lawsuit? :/
"It's okay. The scenarios aren't that clear. But it's good looking. [Steve Jobs] does good design, and [the iPad] is absolutely a good example of that." -- Bill Gates on the Apple iPad
Microsoft Says No Plans for Internal XBOX 360 HD DVD
July 3, 2006, 12:10 PM
3/7/2014 Daily Hardware Reviews
March 7, 2014, 10:19 AM
Quick Note: OCZ Z-Drive 4500 PCIe SSD Gets Official
March 4, 2014, 9:53 AM
3/4/2014 Daily Hardware Reviews
March 4, 2014, 8:45 AM
2/27/2014 Daily Hardware Reviews
February 27, 2014, 11:54 AM
2/26/2014 Daily Hardware Reviews
February 26, 2014, 10:28 AM
AVADirect Unleashes High-End Supermicro, Tyan GPU Servers
February 7, 2014, 12:35 PM
Most Popular Articles
Bitcoin King Pt. II: Mt. Gox's Dictator Karpelès Proves Tragically Flawed
March 7, 2014, 1:12 PM
Bitcoin King: Mt. Gox CEO Mark Karpelès' History of Arrests, Firings
March 5, 2014, 9:05 AM
USAF Moves Forward With Long Range Bomber Program Despite Budget Crunch
March 4, 2014, 9:44 AM
Windows 8.1 Update 1 Leaked Early
March 7, 2014, 9:30 AM
Apple Won't Let UK Sons Unlock Their Deceased Mother's iPad
March 6, 2014, 12:44 PM
Latest Blog Posts
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
Global Cyber Espionage Concerns Reveal Growing Cyber Armies
Nov 29, 2013, 11:04 AM
Is The Period Becoming an Expression of Anger?
Nov 26, 2013, 2:02 PM
NSA and Congress -- You Will Never Kill the Constitution, It's an Idea
Nov 10, 2013, 2:00 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information