Microsoft Picks ATI H.264 Decoder for XBOX 360 HD DVD Player
July 12, 2006 9:42 AM
comment(s) - last by
ATI Avivo on the XBOX 360
ATI announced today that Microsoft has chosen its implementation of
H.264 decoding for the XBOX 360 console
. Microsoft has been alluding to the release of HD DVD play back and expansion for the console for some time now, although there was
recent skepticism about a HD DVD drive being available
for upgrade. Microsoft announced however that there would be an external add-on for playing back HD DVD. According to the press release:
To enable the smoothest H.264 video playback possible, the ATI decoder technology makes use of the Xbox 360's graphics processing unit (GPU) to accelerate video processing. The unified shader design of the GPU enables high-end processing techniques such as comb filtering and automatic gain control to ensure that video artifacts such as blockiness or color bands don't disrupt playback.
ATI says that the H.264 codec that will be used in the XBOX 360 will be part of ATI's Avivo technology. The codec will take advantage of the features inside the XBOX 360's ATI-based GPU. According to ATI, GPU features such as shaders will be used to process techniques such as comb filtering and gain control.
Microsoft choice to go with HD DVD was a topic of much discussion when the announcement was made. Despite user disagreements, Microsoft says that HD DVD media is cheaper to implement and because of this, playback devices will penetrate the market more quickly, thus driving down prices. Microsoft says
it believes "HD DVD is the clear winner for consumers."
This article is over a month old, voting and posting comments is disabled
Media Center Extender .h264 support?
7/12/2006 3:12:18 PM
Does anyone know if this will carry over to allow .h264 streaming via a Windows Media Center 2005 system? If so, this would prompt me to convert all of our media library, especially our DivX/Xvid ones, over to .h264 ASAP.
"The whole principle [of censorship] is wrong. It's like demanding that grown men live on skim milk because the baby can't have steak." -- Robert Heinlein
Microsoft Says No Plans for Internal XBOX 360 HD DVD
July 3, 2006, 12:10 PM
Laptop or Tablet - Which Do You Prefer?
September 20, 2016, 6:32 AM
Microsoft Surface Pro 3 - Battery Issue Fixed
August 30, 2016, 6:30 AM
First Apple Computer Auctions for $815,000
August 27, 2016, 7:51 AM
Lenovo vs. Asus vs. HP - Best Laptop Under $500.00
August 19, 2016, 4:00 AM
Best Router for Your Home Network (Under $200.00)
August 6, 2016, 9:51 PM
5 Top Rated Printers for Home or Small Office
July 29, 2016, 10:44 PM
Most Popular Articles
Are you ready for this ? HyperDrive Aircraft
September 24, 2016, 9:29 AM
Leaked – Samsung S8 is a Dream and a Dream 2
September 25, 2016, 8:00 AM
Yahoo Hacked - Change Your Passwords and Security Info ASAP!
September 23, 2016, 5:45 AM
A is for Apples
September 23, 2016, 5:32 AM
Walmart may get "Robot Shopping Carts?"
September 17, 2016, 6:01 AM
Latest Blog Posts
Burlington Gun Attack
Sep 27, 2016, 5:00 AM
Who is in Risk of Getting Oral Cancer?
Sep 23, 2016, 6:02 AM
France Bans Plastic Eating Utensils in Restaurants
Sep 18, 2016, 10:49 AM
Progress Against Acute Myeloid Leukemia
Sep 17, 2016, 5:30 AM
Apple Watch Series 2 - Number 1 in the Customer Satisfaction.
Sep 7, 2016, 6:19 PM
More Blog Posts
Copyright 2016 DailyTech LLC. -
Terms, Conditions & Privacy Information