Report: Ballmer Tells Employees Windows 8 Sales Need Improvement
July 25, 2013 12:37 PM
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But Ballmer says improvements, including a new Surface and a new Metro Start Button, will win customers back
At a quarterly all-hands type
, Microsoft Corp.'s (
) boisterous and ebullient CEO Steve Ballmer was more sedate than usual. While he raved about the
upcoming next generation Surface tablet
-- which was garnering rave reviews internally -- he also reportedly owned up to an unpleasant fact that Windows 8 isn't selling well.
The news -- which was pretty much a known fact to analysts and tech enthusiasts already -- came shortly after Microsoft's major leadership shakeup, in which it
put the people in charge of Windows 8
(Julie Larson-Green, Tami Reller)
in charge of key leadership positions
over the entire company.
Revenue for the Windows unit
dropped 55 percent
(-$1.3B USD) in the second calendar quarter of the year (Microsoft's fiscal Q4 2013). After beating street expectations the previous quarter, Microsoft saw its efforts unravel badly with
sales of both Windows
embattled first generation Surface
sinking to Vista-like levels of market apathy.
Windows 8 is turning into a nightmare for CEO Steve Ballmer. [Image Source: AP]
Microsoft and Mr. Ballmer came under fire from some of their major partners. Samsung Electronics Comp., Ltd. (
) blamed Microsoft for drooping PC (and by proxy semiconductor component) sales. Jun Dong-soo, head of the memory chip unit who sells DRAM and NAND to PC makers,
called Windows 8 "less competitive"
and complained, "[It is] no better than the previous Windows Vista platform."
Those are pretty harsh words coming from a major partner.
At the meeting Mr. Ballmer tried to convince employees that the free
update would make up for the flop of its predecessor. He pointed to
the return of a "Start Button"
Start Button you used to know) and the use of telemetry data to improve weak spots in Windows 8 as critical keys to the turnaround. He also discussed increasing spending on professional services (consulting), although the leaks from the meeting made it unclear whether Microsoft is looking to recruit outside consultation for itself or make money off providing it to others.
Ballmer thinks a new Metro Start Button will thrill Windows fans back to the ranks.
In the second calendar quarter Google Inc. (
ChromeBooks gained major ground on Windows PCs
, establishing a beachhead of approximately 4-5 percent of total personal computer sales, and a quarter of <$300 USD personal computer sales. Some OEMs such as Samsung and Acer, Inc. (
) (another prominent critics of Windows 8) have
turned to Chromebook offerings
, and may be eyeing dumping Microsoft entirely, shoudl consumers continue embracing Google's offerings and rejecting Microsoft's.
Microsoft can take some solace in that Apple, Inc. (
sales of its Mac computers miss expectations
, leaving Google the only clear winner in the PC market for the quarter.
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RE: MS just doesn't get it...
7/26/2013 7:27:07 AM
You know, Microsoft could easily monetize the start menu and make people happy at the same time. They could simply create an official Microsoft start menu and release it at a low price. I'm willing to wager that the people that really want it will be happy enough just to get it that they won't mind the charge. People that don't care, won't buy it. People who already bought third party software could just stick with it unless they had a compelling reason to switch. Of course, it would go over better if Microsoft released it as part of a suite that includes official multi-desktop support, and other niceties.
"Spreading the rumors, it's very easy because the people who write about Apple want that story, and you can claim its credible because you spoke to someone at Apple." -- Investment guru Jim Cramer
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