Report: Ballmer Tells Employees Windows 8 Sales Need Improvement
July 25, 2013 12:37 PM
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But Ballmer says improvements, including a new Surface and a new Metro Start Button, will win customers back
At a quarterly all-hands type
, Microsoft Corp.'s (
) boisterous and ebullient CEO Steve Ballmer was more sedate than usual. While he raved about the
upcoming next generation Surface tablet
-- which was garnering rave reviews internally -- he also reportedly owned up to an unpleasant fact that Windows 8 isn't selling well.
The news -- which was pretty much a known fact to analysts and tech enthusiasts already -- came shortly after Microsoft's major leadership shakeup, in which it
put the people in charge of Windows 8
(Julie Larson-Green, Tami Reller)
in charge of key leadership positions
over the entire company.
Revenue for the Windows unit
dropped 55 percent
(-$1.3B USD) in the second calendar quarter of the year (Microsoft's fiscal Q4 2013). After beating street expectations the previous quarter, Microsoft saw its efforts unravel badly with
sales of both Windows
embattled first generation Surface
sinking to Vista-like levels of market apathy.
Windows 8 is turning into a nightmare for CEO Steve Ballmer. [Image Source: AP]
Microsoft and Mr. Ballmer came under fire from some of their major partners. Samsung Electronics Comp., Ltd. (
) blamed Microsoft for drooping PC (and by proxy semiconductor component) sales. Jun Dong-soo, head of the memory chip unit who sells DRAM and NAND to PC makers,
called Windows 8 "less competitive"
and complained, "[It is] no better than the previous Windows Vista platform."
Those are pretty harsh words coming from a major partner.
At the meeting Mr. Ballmer tried to convince employees that the free
update would make up for the flop of its predecessor. He pointed to
the return of a "Start Button"
Start Button you used to know) and the use of telemetry data to improve weak spots in Windows 8 as critical keys to the turnaround. He also discussed increasing spending on professional services (consulting), although the leaks from the meeting made it unclear whether Microsoft is looking to recruit outside consultation for itself or make money off providing it to others.
Ballmer thinks a new Metro Start Button will thrill Windows fans back to the ranks.
In the second calendar quarter Google Inc. (
ChromeBooks gained major ground on Windows PCs
, establishing a beachhead of approximately 4-5 percent of total personal computer sales, and a quarter of <$300 USD personal computer sales. Some OEMs such as Samsung and Acer, Inc. (
) (another prominent critics of Windows 8) have
turned to Chromebook offerings
, and may be eyeing dumping Microsoft entirely, shoudl consumers continue embracing Google's offerings and rejecting Microsoft's.
Microsoft can take some solace in that Apple, Inc. (
sales of its Mac computers miss expectations
, leaving Google the only clear winner in the PC market for the quarter.
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RE: MS just doesn't get it...
7/25/2013 9:17:44 PM
At least Apple has the good sense to completely segment their mobile and desktop operating systems. Other things like the OS X Menu Bar have gone mostly unchanged for almost 30 years. There's no reason for it to change, and the restart/shut down menus are where they should be, not hidden behind some charms BS. They design logically for the target hardware.
If something works, keep it. I have Windows 8 on a partition on my laptop and I still have zero desire to install it on my main PC desktop.
I don't know why Microsoft is trying to cram mobile and desktop together. What's happening now is the reverse of when they put a Start Menu on Windows Mobile and Pocket PC. That was also a terrible idea and the platform crashed and burned as well.
RE: MS just doesn't get it...
7/25/2013 11:47:20 PM
"I don't know why Microsoft is trying to cram mobile and desktop together. What's happening now is the reverse of when they put a Start Menu on Windows Mobile and Pocket PC. That was also a terrible idea and the platform crashed and burned as well"
LOL , I totally forgot about that aweful UI from Winmobiles earlier days... It makes it even funnier. Its OK to make mistakes, everyone and every company does, but to fail to learn from them shows really poor leadership. It totally reminds me of Rimm and Palm.
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