Ford and Toyota Sever Partnership to Develop Hybrid Trucks
July 24, 2013 8:26 AM
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Each automaker will go their own way with hybrid truck development
Toyota and Ford have been working together for the past two years to develop a hybrid system that can be used in full-size pickup trucks. However, the two automakers announced today that they are parting ways with Ford saying that it plans to launch its own hybrid system for trucks later in this decade.
Considering the blows Ford has taken recently with its
not making the grade in real-world fuel economy, you might think they would want help from Toyota, the current hybrid technology leader.
Toyota A-BAT Hybrid pickup concept from 2007
"After successfully completing the feasibility and development of the hybrid system project with Toyota, Ford is moving forward on its own with development of a rear-wheel-drive hybrid system for Ford pickups and SUVs," Ford said in a statement.
Toyota also issued a statement saying in part, "We have agreed to develop hybrid systems individually."
Toyota and Ford did leave the door open for collaboration on other projects. Specifically, the two companies are considering another joint effort to develop infotainment systems and other telematics projects. Ford could certainly use some help with its infotainment systems as they are often pointed to as the reason the automaker has seen a
decline in customer satisfaction
This article is over a month old, voting and posting comments is disabled
Decline in customer satisfaction?
7/25/2013 8:35:11 AM
Ford just blew past analysts' estimates with 15% year-over-year growth from increased sales, so some customers must be satisfied...
As for their infotainment systems, their SYNC system designed by Microsoft is pretty rocking. Bluetooth audio and voice commands at the touch of a button. It could use some improvements (microphone, audio connect), but mainly I just wish they had a touchscreen option in the Mustang.
"It looks like the iPhone 4 might be their Vista, and I'm okay with that." -- Microsoft COO Kevin Turner
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