Ford and Toyota Sever Partnership to Develop Hybrid Trucks
July 24, 2013 8:26 AM
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Each automaker will go their own way with hybrid truck development
Toyota and Ford have been working together for the past two years to develop a hybrid system that can be used in full-size pickup trucks. However, the two automakers announced today that they are parting ways with Ford saying that it plans to launch its own hybrid system for trucks later in this decade.
Considering the blows Ford has taken recently with its
not making the grade in real-world fuel economy, you might think they would want help from Toyota, the current hybrid technology leader.
Toyota A-BAT Hybrid pickup concept from 2007
"After successfully completing the feasibility and development of the hybrid system project with Toyota, Ford is moving forward on its own with development of a rear-wheel-drive hybrid system for Ford pickups and SUVs," Ford said in a statement.
Toyota also issued a statement saying in part, "We have agreed to develop hybrid systems individually."
Toyota and Ford did leave the door open for collaboration on other projects. Specifically, the two companies are considering another joint effort to develop infotainment systems and other telematics projects. Ford could certainly use some help with its infotainment systems as they are often pointed to as the reason the automaker has seen a
decline in customer satisfaction
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RE: New designs...
7/24/2013 11:21:38 AM
I'll go a step further. I bet my family sedan has just as much cargo capacity as that thing. It's not only ugly but it's relatively useless as well.
RE: New designs...
7/24/2013 12:11:43 PM
It's a concept from 2007. I suspect the newer concept is even uglier. But concepts rarely make it into production and so the hybrid F-150 will be ugly in a wholly different way.
As for hybrid trucks ... the electric motor could be a real asset, providing torque at low RPMs and filling in when going up hills. As usual the question is one of cost, will it be worth the extra $$ ?
The answer to that has been no. GM dropped it's hybrid trucks, introduced in 2009, late last year. Cited was poor sales due to the added cost. Alas the present administration has decreed costs are no problem and so I expect hybrids to return and be foisted upon the public.
And be ugly too.
"And boy have we patented it!" -- Steve Jobs, Macworld 2007
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