BMW Prices New i3 Electric Vehicle from $41,000
July 22, 2013 9:25 AM
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Official debut will be July 29
BMW has announced the official pricing for its first electric vehicle. The
will have a starting price $41,350 in the U.S. That makes BMWs little electric car nearly 30% more expensive than a base 3-Series sedan. However, this news shouldn’t come as a shock since BMW
hinted in May
that the price of the vehicle would be around $40,000.
The starting price for the i3 in Germany will be €34,950, which works out to about $46,000. The car will be available in Germany starting in November, with U.S. availability early next year. The official debut for the i3 will be on July 29 at events held simultaneously in New York, London, and Beijing.
reports that BMW has invested $600 million in production facilities for the electric car. Among the facilities built specifically for this car are new factory in Washington State to make carbon fiber for the vehicle's passenger cell.
BMW also plans an interesting method of selling the electric vehicle. The automaker plans to sell the car on the internet, via sales people that visit customers at their homes, and through some select BMW dealers.
BMW i3 Prototype
The people at
recently drove the 2014 i3 for the first time at an autocross event in Germany. It appears that this will be a different sort of driving pleasure than most BMW enthusiasts are used to, with complaints of lots of body roll. The little car uses a 168 hp electric motor (184 lb-ft of torque) combined with a 22 kWh lithium-ion battery pack, and BMW promises 124 miles per charge when driven in Eco Pro+ plus mode.
had about the vehicle is that when closing the front doors the structure the vehicle sounded plastic-like and cheap, whereas BMWs are known for being premium automobiles.
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7/23/2013 12:35:33 AM
I can't believe I'm saying this, but who in their right mind would pick this over a Tesla S? Sure the BMW name carries more weight, but you're BMW! Why can't you make your electric car at least as sexy as this newcomer Musk can?
However there is one aspect we need to consider here. Automakers are basically being forced to develop EV tech for the upcoming mandates. And they know they basically lose money on every one sold. So why bother investing a lot of time and effort to make cars few people want to buy anyway?
So I guess in that light, this car makes perfect sense. Who goes to BMW to buy an EV in the first place?
7/23/2013 9:12:35 PM
Well... the cheapest Model S currently on the market set you back 70,000+. Since Model S's are selling -very- well for the price, Tesla has pretty much eliminated the sub 60,000 dollar model.
This BMW is going to start at ~40,000.
$30,000, better efficieny, and the much more "reasonable" dimensions could make a compelling case to someone just wanting to drive an electric.
A better comparison to this car is the Leaf. A fugly smallish hatchback that gets 75-125 miles electric. Does the BMW version bring enough to the table to make it worth the extra ~12,000 versus the Leaf? Maybe, but clearly on looks, power, and handling it does not...
I personally think the car is a huge mistake for the NA market. Its doesn't fit with
1.) American taste in cars
2.) BMW's brand image in the US
3.) Nor its it head and shoulders above the "competition"
"Spreading the rumors, it's very easy because the people who write about Apple want that story, and you can claim its credible because you spoke to someone at Apple." -- Investment guru Jim Cramer
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