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It's taking a lesson or two from the Samsung playbook

Apple is finally breaking its mold and testing different screen sizes for its mobile gadgets like the iPhone and iPad. 

According to The Wall Street Journal, Apple has asked its Asian suppliers for larger prototypes of its smartphone and tablet screens. The Cupertino, Calif. company wants prototype screens for the iPhone to be larger than 4 inches, and the prototype screens for the iPad to be just under 13 inches diagonally.

Currently, the iPhone 5 has a 4-inch screen, and the iPad's screen measures 9.7 inches. The iPad mini has a 7.9-inch screen.

This is a big step for Apple, and further shows how much has changed since former CEO Steve Jobs left the company. Jobs used to say that an iPhone screen size any larger than 3.5 inches (which was the screen size for all iPhones up until the iPhone 5) didn't make sense. He insisted it was the perfect size for holding it in your hand.

But Apple is now watching competitors like Samsung offer screens of various sizes for both smartphones and tablets, and customers are responding favorably to it. It offers consumers a variety to choose from, depending on what's best for them and their needs. 

This method seems to be working for Samsung. The Android-powered device maker now has 33.1 percent of the smartphone market worldwide while Apple only has 17.9 percent worldwide.

Apple still holds the top spot for tablet market share, though. As of Q1 2013, Apple had 39.6 percent of the market while Samsung only had 17.9 percent. However, Apple's tablet market share fell from 58.1 percent in the year-ago quarter while Samsung's market share grew from 11.3 percent in that same time period. 

Last month, Reuters reported that Apple was looking to launch two new iPhone screen sizes next year: 4.7-inch and 5.7-inch versions.

It also reported that Apple wanted to release a more affordable iPhone -- possibly with a $99 price tag and a variety of colors. 

Source: The Wall Street Journal

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RE: Larger Screens?
By Apone on 7/23/2013 1:14:55 AM , Rating: 2
Instead of following what others are doing in the smartphone and tablet market that they created, Apple needs to....

Exactly what markets did Apple create? MP3 players, tablets, and smartphones have existed way before the iPod, iPad, and iPhone were a reality.

Sure I agree with your reasoning about how Apple should return to its roots but you cannot deny that they've had their fair share of copying, stealing, piggybacking, and most importantly creative marketing for their products.

RE: Larger Screens?
By MaulBall789 on 7/23/2013 5:56:19 PM , Rating: 2
I'm not saying that Apple outright created mp3 players, tablets, or even smartphones. But they absolutely created the large market base for these types of devices to thrive. Do you think Samsung came up with the Galaxy line of smartphones to compete with Blackberry, Palm or Symbian? Did Microsoft create the Zune to compete with Creative or Sony? Of course not. And tablets had been given up for dead as a product segment several years before the iPad was released. Remember the old Windows XP tablets around 2003? They were interesting but not very usable as a tablet and manufacturers abandoned them pretty quickly.

If we're being completely honest here, Google's Android, Samsung's smartphone and tablet series, Microsoft's Surface/Metro OS, Amazon's Kindle Fire, none of these would exist in any meaningful way without Apple's iOS devices establishing the market for them first.

"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer

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