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It's taking a lesson or two from the Samsung playbook

Apple is finally breaking its mold and testing different screen sizes for its mobile gadgets like the iPhone and iPad. 

According to The Wall Street Journal, Apple has asked its Asian suppliers for larger prototypes of its smartphone and tablet screens. The Cupertino, Calif. company wants prototype screens for the iPhone to be larger than 4 inches, and the prototype screens for the iPad to be just under 13 inches diagonally.

Currently, the iPhone 5 has a 4-inch screen, and the iPad's screen measures 9.7 inches. The iPad mini has a 7.9-inch screen.

This is a big step for Apple, and further shows how much has changed since former CEO Steve Jobs left the company. Jobs used to say that an iPhone screen size any larger than 3.5 inches (which was the screen size for all iPhones up until the iPhone 5) didn't make sense. He insisted it was the perfect size for holding it in your hand.


But Apple is now watching competitors like Samsung offer screens of various sizes for both smartphones and tablets, and customers are responding favorably to it. It offers consumers a variety to choose from, depending on what's best for them and their needs. 

This method seems to be working for Samsung. The Android-powered device maker now has 33.1 percent of the smartphone market worldwide while Apple only has 17.9 percent worldwide.

Apple still holds the top spot for tablet market share, though. As of Q1 2013, Apple had 39.6 percent of the market while Samsung only had 17.9 percent. However, Apple's tablet market share fell from 58.1 percent in the year-ago quarter while Samsung's market share grew from 11.3 percent in that same time period. 

Last month, Reuters reported that Apple was looking to launch two new iPhone screen sizes next year: 4.7-inch and 5.7-inch versions.

It also reported that Apple wanted to release a more affordable iPhone -- possibly with a $99 price tag and a variety of colors. 

Source: The Wall Street Journal



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RE: I like this direction
By retrospooty on 7/22/2013 12:16:41 PM , Rating: 2
The surface is a hybrid device laptop/tablet, and that was the post I was responding too... Simply adding that maybe MS shouldn't be jumping on it since no-one seems to want it. 900 million is not chump change.

I get it, I have played with a Surface RT and Pro both... Very nice, especially the Pro... I would LOVE to have one, but I would NEVER pay that much $$$ for it. Just not worth it to me.


RE: I like this direction
By nikon133 on 7/22/2013 6:07:08 PM , Rating: 2
Well, that is the problem of RT.

Here in NZ, you can get Windows 8 Pro tablet from Asus for less money than RT offerings, while offering comparable size and battery life. Granted dual-core Atom will not break speed records, but is actually quite capable and will do much more Windows desktop software than just Office (in addition to Modern apps both platforms will run), and even Office will run significantly smoother than on RT. Add to that a simple fact that OS is not crippled, can be made part of domain, can deal with group policies... it is just so much better than RT. For same or less money.

Only bright point with RT is that Office is included in price, but it is crippled Office and without Outlook. Even if you have to purchase Office Home & Student on top of tablet, you are still better with Windows Pro tablets, and still in the same price range.

RT really has no reason to exist in current incarnation. MS should merge it with Windows Phone, ditch classic desktop completely, improve Windows Phone Office, do some exclusive bundle with B&N (Nook Reader) and push that platform as cheap as possible, maybe sub-10" only. Small,cheap tablet for reading, media consumption, light gaming and everyday tasks (web, email, calendar, social). Leave classic desktop completely to Intel option.


RE: I like this direction
By cditty on 7/23/2013 10:17:10 AM , Rating: 2
Let's remember that 8.1 adds Outlook.


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