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It's taking a lesson or two from the Samsung playbook

Apple is finally breaking its mold and testing different screen sizes for its mobile gadgets like the iPhone and iPad. 

According to The Wall Street Journal, Apple has asked its Asian suppliers for larger prototypes of its smartphone and tablet screens. The Cupertino, Calif. company wants prototype screens for the iPhone to be larger than 4 inches, and the prototype screens for the iPad to be just under 13 inches diagonally.

Currently, the iPhone 5 has a 4-inch screen, and the iPad's screen measures 9.7 inches. The iPad mini has a 7.9-inch screen.

This is a big step for Apple, and further shows how much has changed since former CEO Steve Jobs left the company. Jobs used to say that an iPhone screen size any larger than 3.5 inches (which was the screen size for all iPhones up until the iPhone 5) didn't make sense. He insisted it was the perfect size for holding it in your hand.


But Apple is now watching competitors like Samsung offer screens of various sizes for both smartphones and tablets, and customers are responding favorably to it. It offers consumers a variety to choose from, depending on what's best for them and their needs. 

This method seems to be working for Samsung. The Android-powered device maker now has 33.1 percent of the smartphone market worldwide while Apple only has 17.9 percent worldwide.

Apple still holds the top spot for tablet market share, though. As of Q1 2013, Apple had 39.6 percent of the market while Samsung only had 17.9 percent. However, Apple's tablet market share fell from 58.1 percent in the year-ago quarter while Samsung's market share grew from 11.3 percent in that same time period. 

Last month, Reuters reported that Apple was looking to launch two new iPhone screen sizes next year: 4.7-inch and 5.7-inch versions.

It also reported that Apple wanted to release a more affordable iPhone -- possibly with a $99 price tag and a variety of colors. 

Source: The Wall Street Journal



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Apple is scrambling for ideas.
By 91TTZ on 7/22/2013 11:13:18 AM , Rating: 3
A few years ago smartphones and tablets were the big new thing and innovation was occurring at a rapid pace. But technology matured very quickly and now it doesn't really have any direction to evolve. This isn't a bad thing, it just means that the devices already do the things customers want them to do. The usual next step in a product's evolution would be for the price to come down, but companies want to maintain high selling prices any way they can. That's a difficult proposition when even someone's 3 year old iPhone 4 works well enough to prevent them from upgrading. It's still fast, has a high-res screen, and has a good camera. Companies are looking for things to improve upon in order to get people to buy expensive new devices.

I feel that companies have already explored the different sizes of devices and have already offer the sizes that consumers find to be optimal.

Where can companies really go from here?




"It's okay. The scenarios aren't that clear. But it's good looking. [Steve Jobs] does good design, and [the iPad] is absolutely a good example of that." -- Bill Gates on the Apple iPad














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