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It's taking a lesson or two from the Samsung playbook

Apple is finally breaking its mold and testing different screen sizes for its mobile gadgets like the iPhone and iPad. 

According to The Wall Street Journal, Apple has asked its Asian suppliers for larger prototypes of its smartphone and tablet screens. The Cupertino, Calif. company wants prototype screens for the iPhone to be larger than 4 inches, and the prototype screens for the iPad to be just under 13 inches diagonally.

Currently, the iPhone 5 has a 4-inch screen, and the iPad's screen measures 9.7 inches. The iPad mini has a 7.9-inch screen.

This is a big step for Apple, and further shows how much has changed since former CEO Steve Jobs left the company. Jobs used to say that an iPhone screen size any larger than 3.5 inches (which was the screen size for all iPhones up until the iPhone 5) didn't make sense. He insisted it was the perfect size for holding it in your hand.


But Apple is now watching competitors like Samsung offer screens of various sizes for both smartphones and tablets, and customers are responding favorably to it. It offers consumers a variety to choose from, depending on what's best for them and their needs. 

This method seems to be working for Samsung. The Android-powered device maker now has 33.1 percent of the smartphone market worldwide while Apple only has 17.9 percent worldwide.

Apple still holds the top spot for tablet market share, though. As of Q1 2013, Apple had 39.6 percent of the market while Samsung only had 17.9 percent. However, Apple's tablet market share fell from 58.1 percent in the year-ago quarter while Samsung's market share grew from 11.3 percent in that same time period. 

Last month, Reuters reported that Apple was looking to launch two new iPhone screen sizes next year: 4.7-inch and 5.7-inch versions.

It also reported that Apple wanted to release a more affordable iPhone -- possibly with a $99 price tag and a variety of colors. 

Source: The Wall Street Journal



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RE: According to Apple logic
By TEAMSWITCHER on 7/22/2013 10:36:03 AM , Rating: -1
This is a tired joke - please give it a rest. All of the major tech companies are securing trademarks, design copyrights, and patents. And ALL of them have used this IP to sue their competitors. Samsung is actually the worst! Convincing standards committees to adopt their IP, and then ignoring FRAND (Fair Reasonable And Non-Discriminatory) licensing provisions.


RE: According to Apple logic
By Monkey's Uncle on 7/22/2013 7:18:58 PM , Rating: 2
And Apple doesn't? Which dune of sand has your head been stuck in the last 10 or so years?

Samsung learned to play hardball from the most viral IP whores of them all -- Apple. Now we are getting folks like yourself that cry foul when Samsung and its sibling Android-based hardware vendors actually turn around and bite them back in the ass.

Samsung didn't start off IP whores, but they are learning to be very good at it from the best.


"Mac OS X is like living in a farmhouse in the country with no locks, and Windows is living in a house with bars on the windows in the bad part of town." -- Charlie Miller














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