backtop


Print


Team Belkin's Lars Boom rides during the 2013 Tour de France  (Source: © Bettini)
Belkin took over pro cycling team Blanco, supporting the team for the next two and a half years

Electronics manufacturer Belkin is the latest American company to jump into the world of professional cycling, now sponsoring a professional cycling team for the next two and a half years.

Belkin is a California-based company and manufactures wireless networking, mobile peripherals, smartphone cases, home automation, PC accessories, and power products, among other consumer offerings.

The Belkin Pro Cycling Team made its debut during the 2013 Tour de France, and should be happy with the results of the race.  Heading into the last day of the race on Sunday, which ended in Paris on the famed Champs-Elysées, it was unsure what to expect from the newly rebranded team.

Dutch riders Bauke Mollema and Laurens Ten Dam spent much of the race in the top five overall, and although they faded towards the end, still occupy the sixth and thirteenth positions on the general classification. Also, Belkin received brand exposure with other Belkin riders in breakaways and at the front of the peloton throughout three weeks.

Belkin took over from international bank Rabobank, which pulled its name from the team after damning evidence of doping related to past Rabobank riders. The Rabobank team rode as Team Blanco before Belkin officially picked up sponsorship and the new team was introduced prior to the Tour.

Sponsoring a team at the highest level of professional cycling is a complicated, multi-million-dollar operation that can offer great benefits – and severe difficulties which must be carefully analyzed. The UCI WorldTour teams of the biggest teams with the best riders often sees an average media exposure valued near $88.4 million, according to a recent report.

If a team finds success throughout the season with a large number of wins in the biggest races, the return-on-investment drastically increases; Team Sky, led by 2012 Tour de France winner Bradley Wiggins, received $550m in advertising value to team sponsors, the full report notes.

Source: VeloNews





"If a man really wants to make a million dollars, the best way would be to start his own religion." -- Scientology founder L. Ron. Hubbard






Most Popular ArticlesSuper Hi- Vision Will Amaze the World
January 16, 2017, 9:53 AM
Samsung Chromebook Plus – Coming in February 2017
January 17, 2017, 12:01 AM
Samsung 2017 Handset’s Updates
January 17, 2017, 12:01 AM
Comparison – Surface Pro VS Tbook X5 Pro
January 21, 2017, 7:00 AM
Comparison – iPad Mini Vs Huawei MediaPad M3
January 19, 2017, 2:08 AM

Latest Blog Posts
Some new News
Saimin Nidarson - Jan 23, 2017, 8:59 AM
What is new?
Saimin Nidarson - Jan 22, 2017, 7:00 AM
News
Saimin Nidarson - Jan 20, 2017, 7:00 AM
News of the World
Saimin Nidarson - Jan 19, 2017, 7:00 AM
Some tips
Saimin Nidarson - Jan 17, 2017, 12:16 AM
News of the Day
DailyTech Staff - Jan 16, 2017, 12:10 PM
Tech News
Saimin Nidarson - Jan 15, 2017, 12:32 AM
Here is Some News
Saimin Nidarson - Jan 14, 2017, 12:39 AM
News around the world
Saimin Nidarson - Jan 12, 2017, 12:01 AM
Rumors and Announcements
Saimin Nidarson - Jan 11, 2017, 12:01 AM
Some news of Day
Saimin Nidarson - Jan 7, 2017, 12:01 AM
News 2017 CES
Saimin Nidarson - Jan 6, 2017, 12:01 AM






botimage
Copyright 2017 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki